BA (Hons) in International Business
Course code: WD134
What is International Business?
International business involves international trade and investment, for example, importing and exporting products and services and investing in a business in another country. An important element of international business is an ability to interact with people from other cultures and countries.
What is the BA (Hons) in International Business course?
The BA (Hons) in International Business is a four year course that prepares students to work in an international and inter-cultural context.
Career Opportunities
Graduates may:
- Join firms at junior management level, and can go on to work in several international business functions, including: Human resources, Export departments, International sales or Purchasing.
- Also be suited to the multi-disciplinary demands of small and medium-sized enterprises.
Foreign Study Placement
In Year 3, semester five of the Programme, the student will be required to study abroad in one of WIT’s partner institutions, in the USA, Canada or a European country, for example, France, Germany or The Netherlands. Foreign study will give the students the opportunity to experience the life, culture and academic environment of a foreign country. It is anticipated that classes while abroad will be in English, irrespective of the country involved.
Follow on Study
- Masters in Business Studies - Internationalisation
- Masters in Business Studies
- Masters by research
Course Outline
| Semester 1 | Semester 2 |
| Introduction to International Business Introduction to Management Introduction to Statistics Economics of the Market ICT Skills 1 Professional Written Communication *Language (E) |
Culture & Society Organisational Behaviour Business and Financial Maths The Macroeconomic Environment ICT for Business Professional Oral Communication (E) *Language (E) |
| Semester 3 | Semester 4 |
| European Union Introduction Human Resource Management 1 Fundamentals of Business Law Financial Accounts for Non-Specialists Introduction to Marketing The Professional Individual (E) Understanding the Irish (E) *Language (E) Choose 1 Elective |
Intercultural Business Context International Trade Law 1 Human Resource Management 2 Management Decision Making Marketing Mix Skills for Professional Managers (E) The Global Economy (E) *Language (E) Choose 1 Elective |
| Semester 5 - International Placement 1 Semester 6 - International Placement 2 | |
Semester 7 |
Semester 8 |
| International Institutions International HRM Supply Chain Management Business Strategy International Trade Law 2 *Language (E) Conflicts & Teams (E) Entrepreneurship (E) Financial Management (E) Integrated Marketing Communications (E) Leadership in Organisations (E) MIS & eBusiness (E) Operations Management (E) Organisational Psychology (E) Choose 1 Elective |
International Management International Political Economy Business Ethics in a Global Society Global Strategic Marketing Corporate Strategy *Language (E) Competition Law (E) International Economy (E) International Marketing Communications (E) Managing Diversity (E) Sustainable Development (E) Team Building & Negotiation (E) Choose 1 Elective |
*Language = French/German/Italian/Spanish/English | |
Course Facts
Course Title: BA (Hons) in International Business
Course Code: WD134
Course Level: 8
Duration: 4 years
Course Entry
Leaving Certificate:
- Total number of different subjects at grade D or better: 6
- Number of subjects at higher level grade C or better: 2
Required Subjects
- English/Irish: OD3/HD3
- Mathematics: OC3/HD3
For further information
Course Leader: Mr James Redmond BBS, MBS, ACM
Email: jredmond@wit.ie
Recent Entry Points
| Year | 2006 | 2007 | 2008 | 2009 |
| Minimum Points | 300 | 285 | 320 | 290 |
But don't just take our word...
“I think the WIT Business School has a unique status as it is seen as a fairly superior college. I work for Bank of Ireland and a lot of graduates from WIT are getting placements ahead of students from other colleges”
Oliver is currently marketing and communications manager with Bank of Ireland, based in the head office on Baggot Street. He joined the bank’s graduate programme when he finished college then became product manager in the credit card division for two years before joining the communications team. He develops campaigns based on the bank’s planned activity for a given period including media planning.
Oliver Wade, BA Business Studies (1998)

