BA (Hons) in Marketing
Course code: WD095
€2,000 Scholarship
Sponsored by the Centre for Marketing Studies
Starting college can be a difficult time and a strain financially on any student. Here at the Centre for Marketing Studies we would like to offer prospective students of the BA (Honours) in Marketing the opportunity to ease that burden by giving you the chance to win a €2,000 scholarship.
All you have to do is put the BA (Honours) in Marketing down on your CAO form as your number one choice. Then when you are enrolled in September's 2010 class you will complete a small marketing project from which the winner of the scholarship will be chosen.
So go on, make the smart choice this year, make BA (Honours) in Marketing your number one choice.
What is marketing?
Marketing is an important business function that identifies the needs and wants of customers in order to develop products and services. Marketing involves researching the market, designing the product or brand and communicating with customers through advertising and promotions.
What is the BA (Hons) in Marketing course?
The BA (Hons) in Marketing is a four year degree course, which prepares students for employment in the marketing area. The first four semesters consist of general marketing and business subjects and then students study the specific marketing subjects from semester 5-8.
Career Opportunities
- Marketing Research
- Advertising
- Brand Management
- Sports Sponsorship
- Public Relations
Work Placement or Study Abroad
The work placement or study abroad takes place in Semester 7. It allows students to gain real experience of working in a marketing environment. Past companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers, Bank of Ireland, Waterford Crystal and Cawley Nea Advertising Agency. Students can also opt to study abroad in one of WIT’s partner institutions.
Follow on Study
Masters of Business in Marketing
Course Outline
| Semester 1 | Semester 2 |
| Economics of the Market Professional Written Communication Introduction to Marketing Statistics Business Technology 1 Introduction to Management |
The Economic Environment Professional Oral Environment Marketing Mix Mathematics Business Technology 2 Organisational Behaviour |
| Semester 3 | Semester 4 |
| Financial Accounting for Non-Specialists Information Systems Introduction to Business Law Marketing Communications Consumer Psychology Marketing Research Theory |
Management Accounting for Non-Specialists Direct and Database Marketing Law for Marketers The Consumer Environment Marketing Research Practice Sponsorship |
| Semester 5 | Semester 6 |
| Finance for non-specialists Introduction to Advertising Marketing Design Technologies Strategic Public Relations Business to Business Marketing Selling & Sales Management (E) Marketing Project (Lit Review) (E) |
Strategic Marketing Management International Marketing Services Marketing Theory E-commerce Web Development Advertising Strategy Social Marketing (E) Marketing project (Research) (E) |
| Semester 7 | Semester 8 |
Work placement or Study Abroad |
Corporate Strategy Marketing Multimedia Strategic Brand Management Global Strategic Marketing Services Marketing Practice Sports Marketing (E) Small Business Mgt (E) |
Course Facts
Course Tilte: BA (Hons) in Marketing
Course Code: WD095
Course Level: 8
Duration: 4 years
Course Entry
Leaving Certificate:
- Total number of different subjects at grade D or better: 6
- Number of subjects at higher level grade C or better: 2
Required Subjects
- English/Irish: OD3/HD3
- Mathematics: OC3/HD3
For further information
Course Leader: Mr Denis Harris BComm, MBA
Ph: 051 845617. Email: dharris@wit.ie
Recent Entry Points
| Year | 2006 | 2007 | 2008 | 2009 |
| Minimum Points | 255 | 270 | 295 | 290 |
But don't just take our word...
“A business degree from WIT gives you a great grounding in all aspects of business...they’re very innovative in that they’re quite open to listening to students concerns regarding course content”
Alan works as a Residential and Commercial Sales Negotiator with Dooley Auctioneers. After a 6-month work placement as part of the course, Alan returned with a full time placement upon his graduation. Indeed Alan points out that such was the success of his initial 6-month work experience with Dooley that they kept the job open for him until he finished college. As class rep in the Student Union in first year, Alan was involved in the 10k walk for Chernobyl in addition to being Chairperson of the Marketing Society, organizing the marketing ball.
Having seamlessly moved from a college environment to a working one, Alan observed how WIT, and the Business School specifically, are very well regarded within Ireland’s leading industry figures.
Alan Fitzhenry, BA in Marketing (2005)
