Bachelor of Business
Course code: WD159
Course Description
The Bachelor of Business is a three year ab initio degree that provides students with specialised knowledge across a wide range of business areas. The degree focuses on developing student knowledge in critical areas of business studies in conjunction with developing interpersonal and communication skills that are necessary in today’s business environment. Students who graduate with a Bachelor of Business degree will have a range of skills and competencies that will allow them to make a meaningful contribution in the workplace.
Career Opportunities
Graduates of the Bachelor of Business will find work in:
- trainee management
- junior management in any of the main business functions and across all industry and services sectors
- The qualification also allows students to progress to other academic courses
Follow on Study
Honours degree programmes within the School of Business, in particular the Bachelor of Business Studies (level 8).
Course Outline
| Semester 1 | Semester 2 |
Statistics |
Mathematics |
| Semester 3 | Semester 4 |
Fundamentals of Marketing |
Marketing Mix Decisions |
| Semester 5 | Semester 6 |
Accounting in the Workplace |
Financial Management |
Course Facts
Course Title: Bachelor of Business
Course Code: WD159
Course Level: 7
Duration: 3 years
Course Entry
Leaving Certificate
- Total number of different subjects at grade D or better: 5
Required Subjects:
- English/Irish OD3/HD3
Mathematics OD3/HD3
For further information:
Course Leader: Conor Kelleher, BComm, MMSc, MMII
Email: cjkelleher@wit.ie
Recent Entry Points
| Year | 2006 | 2007 | 2008 | 2009 |
| Minimum Points | 250 | 240 | 250 |
But don't just take our word...

“It prepares you in terms of presentations and interactive experiences, from project work and group based activity to getting used to standing in front of people because that’s essentially what you need to do in the real world”
Fiona is currently a Company Director/Director of Employee Solutions with Excellence Ireland having previously been an Industrial Relations and Human Resource Executive with IBEC. Fiona is responsible for promoting quality and excellence in Ireland through continuous improvement programmes and training. She’s currently relaunching a new side of the business called Employee Solutions where she oversees training programmes, from customer care programmes to employee solutions.
Having first being attracted to the WIT School of Business through positive word of mouth recommendations, she sees the strengths of the Business School as the lecturers, who she felt, were genuinely interested in teaching and trying to progress their students the whole time and the course content, including both the core subjects covered and the choice of specialisation.
Fiona Buckley, Business School Graduate (2003)

