BA (Hons) in Tourism Marketing
Course code: WD148
What is the BA (Hons) in Tourism Marketing course?
The three year BA (Hons) in Tourism Marketing is designed to provide learners with the theoretical and practical skills necessary for a successful career in a number of sectors within the wider travel and tourism industry. The structure of the programme and the modules undertaken at each year are designed to develop necessary managerial and marketing abilities.
Careers in Tourism
Successful graduates of this programme are likely to find employment in marketing or management positions in the following areas:
- Visitor facilities, attractions and heritage centres
- Public and non-profit making organisations including government organisations, Regional Tourist Authorities, community groups and tourism co-operatives
- Inbound and outbound tour operations
- Transport industry
- Hospitality industry and in the major group marketing agencies for the hospitality industry
- Travel agency sector
- Self-employment in small and medium tourism enterprises
Special Features of this course: Hospitality Placement
Students undertake a Professional Practice module in Year Two in preparation for a period of hospitality placement during the summer between years two and three. This experience will provide the learner with the opportunity to apply theory to a practical context and help the student to finalise future career plans. The placement can be taken in Ireland or internationally.
Course Outline
| Semester 1 | Semester 2 |
| Introduction to Tourism Introduction to Communications & Information Technology Language The Economic Environment Management Studies Foundations of Marketing |
Tourism Policy and Politics Applied Communications & Information Technology Language Organisational Behaviour Introduction to Financial Management Strategic Marketing Mix |
| Semester 3 | Semester 4 |
| Business Law Market Research Theory Language Intercultural Studies Buyer Behaviour Electives: Geography and Environment Information Technology & Travel |
Entrepreneurship Innovation and Tourism Market Research Practice Language Information Technology Professional Practice Electives: Heritage and Cultural Studies Tourism Destinations. |
Semester 5 |
Semester 6 |
The Tourism Destination - Impacts and Electives: |
Global Strategic Marketing Electives: |
Course Facts
Course Title: BA (Hons) in Tourism Marketing
Course Code: WD148
Course Level: 8
Duration: 3 years
Course Entry
Leving Certificate:
- Total number of different subjects at grade D or better: 6
- Number of subjects at higher level grade C or better: 2
Required Subjects:
- English/Irish: OD3/HD3
- Mathematics: OD3/HD3
For further inforamtion:
Course Leader: Angelo Hurley BSc, MSc
Email: ahurley@wit.ie
Recent Entry Points
| Year | 2006 | 2007 | 2008 | 2009 | 2010 |
| Minimum Points | n/a | 290 | 275 | 280 | 290 |
