The Marketing & Communications Office can assist you to get your story to a broader audience.
If you have some news which you would like publicised, please get in contact as soon as possible. A minimum of 2 weeks’ notice is needed for releases/stories to have sufficient turnaround time and a place in the schedule.
For research stories contact: Lisa Bodden, Communications for Research, Innovation and Graduate Studies Office. [email protected]
The options include:
- Issuing a press release to journalists and the media
- Publishing a news story on the SETU Waterford website
The PR process
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For common story types browse 20 templates and sample stories in Sharepoint, compile your story as best as you can and submit using http://www.wit.ie/sendstory.
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Have something more complex or major? Read about the information you will need to gather and the Marketing & Communications Office outlining the potential news story.
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Please note: a minimum of 2 weeks’ notice is needed for releases/stories to have sufficient turnaround time and a place in the schedule.
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Please try to send the information well in advance so it can be discussed at the weekly comms network meetings.
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Please include as much information as possible and give an indication when it should appear in the media.
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If the story is more pressing, we will deal with it immediately.
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Time may be required to liaise with other Government press offices and sign off quotes and information with stakeholders.
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Each item will be assessed for possible media value and ways to increase coverage and we will confirm a plan of action, request more information etc
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Please remember that a lot of stories won’t get national coverage. Most stories are regional in focus, but we will send on to national press also
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Local papers love sharing stories about local people. A story about an individual has a good chance of being published in their local paper if we know which papers are their local papers and they give extra info about who they are and where they are from. E.g. the street or townsland or area they are from, family members details, or community involvement.
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It’s also important to remember that the process of putting together a good press release can take time and you should be available to answer questions, read and respond to draft releases, be available for photographs etc
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Good photography can sometimes be the difference between a journalist using the story or not. All press releases require a photograph.
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Finally, is important to understand that coverage is not guaranteed and can be affected by external factors outside our control.