My Biography

As a marketing lecturer at Waterford Institute of Technology, and researcher at RIKON, I am interested in how consumers engage with products and services, effectively creating brand meaning. I am active in teaching, researching, and working with companies in marketing strategy, in particular I am focused on how companies generate and manage critical capabilities. To me, a well drafted (and evolving) marketing plan is an essential companion to effective marketing.

Research

PUBLICATIONS

Book Chapter(s):

 

 

• Foley, A., Fahy, J., and Ivers, A.M. (2014) “Brand experience in tourism in the Internet age,” in McCabe, S. eds., Handbook of Tourism Marketing, RoutledgeLynch, P., Holden, M. T., Foley, A., Harrington, D., and Hussey, J. (2013), “Engaging entrepreneurs with a blended problem-based learning degree programme,” in Blessinger, S. and Wankel, C. eds., Engaging Students through On-line and Blended Learning Approaches in Higher Education, Emerald:  Bingley, UK. 

• Haberlin, D. and  A. Foley  (2007) The antecedents of market orientation in micro tourism service firms: the development of a conceptual model and research propositions, in N. O’Connor, M. Keating, J. Malone and A. Murphy (eds) Tourism and Hospitality Research in Ireland: Concepts, Issues and Challenges, Conference Proceedings of 2nd Annual Tourism and Hospitality Research Conference, Waterford Institute of Technology: School of Humanities Publications.

• Walsh, A.; Lally, A. and A. Foley (2007), "Towards Further Understanding of Relevant Service Typologies for the Hospitality Industry", in N. O'Connor, M. Keating, J. Malone and A. Murphy (eds) Tourism and Hospitality Research Conference, Waterford Institute of Technology: School of Humanities Publications.

Case Writing:

• Foley, A., Whelan, S., Harrington, D.  (2010) ‘Christ Church Cathedral’, in O' Riordan, C. and Lynch, P. (ed.) Managerial Challenges in Irish Organisations - A Case Study Collection, Dublin: Blackhall Publishing

• Foley, A. and  T. O'Toole (2005). Celtic - Competing on linen, in Cases in Marketing Management and Strategy (Ed. C. Kilbride and G. Mortimer), The Marketing Institute

 

Journal:

• Davies, G., Whelan, S., Foley, A. and Walsh M. (2010), Gifts and Gifting, International Journal of Management Reviews, 12 (4), 413 - 434.

• Foley, A. and  Fahy, J.  (2009), Commentary: Seeing market orientation through a capabilities  lens, European Journal  of  Marketing, 43, 1

• Kelliher, F., Foley, A. and Frampton, A.M. (2009) Facilitating small firm learning networks in the Irish tourism sector, Tourism and Hospitality Research, 9, 1

• Foley, A. and Fahy, J. (2005). Towards a further understanding of the development of market orientation in the firm: a conceptual framework based on the market-sensing capability, Journal of Strategic Marketing, 12 December

• Foley, A. and Fahy, J. (2004). Incongruity between expression and experience: the role of imagery in supporting the positioning of a tourism destination brand, Journal of Brand Management, Vol. 11, No. 3

• O’Toole, T. and Foley, A. (2003). Editors, Special  issue on Boundaries and Interfaces in Marketing, Irish Marketing Review, Vol. 16, No. 1.

Reviewed conference:

•  Murray, N., Foley, A. and Lynch, P. (2010) ‘Fáilte go Sláinte:  Understanding the tourist experience concept’ In: 6th  Annual Tourism and Hospitality Research in Ireland Conference: Current Challenges and Future Opportunities, 15th – 16th June 2010, Shannon College of Hotel Management, Shannon Airport, Ireland.

• Holden, M., Foley, A., Lynch, P and Hussey, J. (2010)’ Building entrepreneurship and innovation through the continuing education of micro and small tourism enterprises: a contemporary framework for program delivery’, NeXt Conference, Wilfrid Laurier University, April 26 and April 27.

• Ivers, A. and Foley, A. (2009), “ Co-creation of brand meaning: The effect of brand community on how consumers update their meaning of the brand”, 12th Annual Conference, Irish Academy of Management, GMIT 2nd-4th September.

• Dohan, R., Foley, A. and Lynch, P. (2009), 'Utilising the Resource Based View (RBV) to Enhance Customer Relationship Management (CRM) in Irish Hotels', 5th Annual Tourism and Hospitality in Ireland Conference, Dublin Institute of Technolgy (DIT), Dublin, June 16th -17th.

• Foley, A.; Frampton, A.M.; Kelliher, F.; Lally, AM. and S. Whelan (2007), "Examination of the Operationalisation of the Small Firm Learning Network Model in the Failte Ireland Mergo CBTLN network", 3rd Annual Conference on Tourism and Hospitality Research in Ireland, Dundalk IT, 12-13th June.

• Walsh, A.; Lally, A. and A. Foley (2006), "An Application of Service Typologies", 2nd Annual Conference on Tourism and Hospitality Research in Ireland, June.

• Walsh, A.; Lally, A. and A. Foley (2006), "Towards Further Understanding of Relevant Service Typologies for the Hospitality Industry", Irish Academy of Management Conference, UCC, September .

• Foley, A. and D. Harrington (2005), "Relational Advantage and the Customer Relating Capability: the Role of a Quality Orientation", Irish Academy of Management,  September. 

• Foley, A. and J. Fahy (2005), "Towards resolving difficulties with the  conceptualisation of market orientation: a framework based on the market-   sensing capability", Academy of Marketing Science Congress, Muenster,   Germany, July. 

• Foley, A. and J. Fahy (2004), "Towards a further understanding of the development of market orientation in the firm: a conceptual framework based  on the market-sensing capability", Academy of Marketing, July.

• Foley, A. and J. Fahy (2003), "Identifying antecedents to market orientation: is  this relevant for micro enterprises?", British Academy of Management Conference, September

Teaching

Lecturing on a range of undergraduate  and postgraduate programmes in the Marketing area including:

• Higher Diploma in Business in Service Design and Innovation (Place Branding; Digital Marketing Strategy)

• BA Legal Studies International Trade (Global Marketing)

• Masters of Business Studies (Advanced Marketing Strategy)

• Masters of Business Studies in Internationalisation (Marketing and International Business)

Problem-based Learning (PBL) 

Much of my teaching is informed by PBL, which places an emphasis on student led learning focused on real life business scenarios, with the lecturer mentoring and guiding the process. Feedback from students and industry has been very positive towards our PBL activities.
 

Professional

15 years experience in management positions in retail and hospitality.

Professional Involvement and Development

Being a business lecturer at WIT has afforded me many opportunities to get involved in exciting activities in the marketing academic and business community:

 

Joint Programme Coordinator for the Doctorate of Business Administration Programme

 

Supervision of post-graduate dissertations:

Masters in Business Studies (Marketing option)
Masters in Business Studies by Research (two students supervised to completion)
PhD (two students supervised to completion)

Ad-hoc reviewer

Journal of the Academy of Marketing Science,

European Journal of Marketing,

Irish Journal of Management

Journal of Business Research

 

External Examiner

 Institute of Technology, Tralee

 

Member, Marketing Institute of Ireland