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Mr. Anthony McCarthy BSc, MBS, post grad. Int. Marketing

Title:

Lecturer in Marketing

School/ Department:

Business - Management And Organisation

Telephone:

+353 0 51302686

Room Name/ Num:

Portacabin 2 1969 - Main Building

Campus:

Main Campus

My Blog/Website:

Click Here to View

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My Biography

Anthony encourages students to take an entreprneurial approach to their work. This is reflected in his teaching style and in his professional experience.

Teaching

Lecturing on a range of subjects across four schools including the following:

Bachelor of Business Studies (Marketing, Sponsorship, and Social Marketing)
BSc Food Business and Innovation (Business, Entrepreneurship, Social Media and International Marketing)
BSc Construction Management (Entrepreneurship and Marketing/Finance)
BA Tourism Marketing (Market Research and Consumer Behaviour)

 

Mentor on the South East Entrepreneurship Program (SEEP) to start up companies in IT, food, horticulture and services

Professional

Waterford Institute of Technology    Lecturer                                             Since 2003

Doolin ®                     Entrepreneur                                                               5 years

Managed the business of growing Doolin into a profitable speciality brand

Launched and marketed the brand in the UK and Ireland in multiples, independents and even in the air winning a contract to supply British Airways.

Created communications campaigns for speciality magazines, staged a number of trade fair promotions

Networked with producers, state agencies, the trade and media to promote Irish produce

Lisdoon Foods                                                Owner                                     3 years

Created niche branded business dealing direct with customers

Developed on-line marketing and sales opportunities

Waterford Foods Europe        Marketing & Sales Manager                        4 years

Established and managed a business in Germany supplying major European branded firms

Recruited and coached marketing personnel

Burns Phillip UK and Australia          Marketing& R/D Executive               2 years

Marketing/sales and laboratory research into new and existing products

Various shorter term jobs including retail manager, marketing consultant, business mentor and tour guide.