Staff Directory - Fiona Fleming

My Biography

Main Subject Areas:

• Marketing Communications

• Retailing

• Customer Relationship management

• Branding

• Category management

• Retail marketing

Teaching experience

Dublin Institute Of Technology – Marketing Lecturer (part time) 1988 – 1996

Griffith College Dublin - Marketing Lecturer (part time) 1990 – 1996

I currently lecture on a range of Programmes within WIT

• BA in Marketing and Online Media (Hons.) Years 2, 3, 4

• BSc in Retail Management (Hons.) Year 4

• BSc in Retail Management Years 1, 2, 3,

• BA Design (Hons) Year 3

Professional Experience:

1996- 2002 Marketing Manager Dairygold Coop Society leading Key national and international brands ( Dairygold, Galtee, Shaws, Mitchelstown Cheese Brands, Sno yogurt brand portfolio)

1988- 1996- National Sales and Marketing Manager Philips Electronics Ireland Ltd.

1986- 1988 – Donegal Foods Ltd (Smurfit venture capital company) Marketing Assistant

Research Interests:

Branding

Category Management

Managing Irish brands

Retail Development

School Roles:

Course leader BSc Retail Management level 7

Course Leader BSc Hons in Retail Management Level 8

Class Tutor BA MKT year 1 & 2

Work experience coordinator ( BSc Retail Management & BA in Marketing and Online Media )

Actively involved with the Marketing Industry in Ireland and coordinate and facilitate for external speakers and guest lecturers to participate in the active learning on the Business degrees. For example-McDonalds, Heinz, Dairygold, Bupa Ireland, Cawley Nea Advertising Agency, The National Road Safety Authority, Behaviour and Attitudes. McConnells, Advertising Agency.

Membership

The Marketing Institute of Ireland