Featured


Courses

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

Courses Landing page

Study at SETU Waterford

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

Study at SETU Waterford landing Page

Students

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

Students Landing Page

Schools

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

Schools Landing Page

International

The Office for International Relations co-ordinates the admission, administration and support for international students throughout the course of their studies at SETU Waterford.

International Landing Page

Research

SETU Waterfordis recognised as the leading research performer in the institute of technology sector with research activities that are internationally benchmarked, strategic, and economically relevant. Find out about the amazing multi disciplinary research under way

Research Landing Page

About

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

About Landing Page

News

Uncover the research discoveries, student and staff achievements, human stories, community spirit, global links and external engagement news at SETU Waterford

News Landing Page

Events

From virtual events to conferences, talks, public lectures and happenings in on-campus venues SETU Waterford is a hub of activity. Stay up to date with our calendar of upcoming events.

Events Landing Page

Ms. Fiona Fleming BA, H.Dip in Ed. MMII Grad, MBA

Title:

Marketing Lecturer

School/ Department:

Business - Management And Organisation

Telephone:

+353 0 51845618

Room Name/ Num:

E10b 1977 - Business Building

Campus:

Main Campus

arrow-down

My Biography

Main Subject Areas:

  • Marketing Communications

  • Retailing

  • Customer Relationship management

  • Branding

  • Category management

  • Retail marketing

Teaching experience

Dublin Institute Of Technology – Marketing Lecturer (part time) 1988 – 1996

Griffith College Dublin - Marketing Lecturer (part time) 1990 – 1996

I currently lecture on a range of Programmes within WIT

  • BA in Marketing and Online Media (Hons.) Years 2, 3, 4

  • BSc in Retail Management (Hons.) Year 4

  • BSc in Retail Management Years 1, 2, 3,

  • BA Design (Hons) Year 3

Professional Experience:

1996- 2002 Marketing Manager Dairygold Coop Society leading Key national and international brands ( Dairygold, Galtee, Shaws, Mitchelstown Cheese Brands, Sno yogurt brand portfolio)

1988- 1996- National Sales and Marketing Manager Philips Electronics Ireland Ltd.

1986- 1988 – Donegal Foods Ltd (Smurfit venture capital company) Marketing Assistant

Research Interests:

Branding

Category Management

Managing Irish brands

Retail Development

 

School Roles:

Course leader BSc Retail Management level 7

Course Leader BSc Hons in Retail Management Level 8

Class Tutor BA MKT year 1 & 2

Work experience coordinator ( BSc Retail Management & BA in Marketing and Online Media )

Actively involved with the Marketing Industry in Ireland and coordinate and facilitate for external speakers and guest lecturers to participate in the active learning on the Business degrees. For example-McDonalds, Heinz, Dairygold, Bupa Ireland, Cawley Nea Advertising Agency, The National Road Safety Authority, Behaviour and Attitudes. McConnells, Advertising Agency.

Membership

The Marketing Institute of Ireland