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Ms. Fiona Fleming BA, H.Dip in Ed. MMII Grad, MBA

Title:

Marketing Lecturer

School/ Department:

Business - Management And Organisation

Telephone:

+353 0 51845618

Room Name/ Num:

E10b 1977 - Business Building

Campus:

Main Campus

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My Biography

Main Subject Areas:

  • Marketing Communications

  • Retailing

  • Customer Relationship management

  • Branding

  • Category management

  • Retail marketing

Teaching experience

Dublin Institute Of Technology – Marketing Lecturer (part time) 1988 – 1996

Griffith College Dublin - Marketing Lecturer (part time) 1990 – 1996

I currently lecture on a range of Programmes within WIT

  • BA in Marketing and Online Media (Hons.) Years 2, 3, 4

  • BSc in Retail Management (Hons.) Year 4

  • BSc in Retail Management Years 1, 2, 3,

  • BA Design (Hons) Year 3

Professional Experience:

1996- 2002 Marketing Manager Dairygold Coop Society leading Key national and international brands ( Dairygold, Galtee, Shaws, Mitchelstown Cheese Brands, Sno yogurt brand portfolio)

1988- 1996- National Sales and Marketing Manager Philips Electronics Ireland Ltd.

1986- 1988 – Donegal Foods Ltd (Smurfit venture capital company) Marketing Assistant

Research Interests:

Branding

Category Management

Managing Irish brands

Retail Development

 

School Roles:

Course leader BSc Retail Management level 7

Course Leader BSc Hons in Retail Management Level 8

Class Tutor BA MKT year 1 & 2

Work experience coordinator ( BSc Retail Management & BA in Marketing and Online Media )

Actively involved with the Marketing Industry in Ireland and coordinate and facilitate for external speakers and guest lecturers to participate in the active learning on the Business degrees. For example-McDonalds, Heinz, Dairygold, Bupa Ireland, Cawley Nea Advertising Agency, The National Road Safety Authority, Behaviour and Attitudes. McConnells, Advertising Agency.

Membership

The Marketing Institute of Ireland