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Events Landing PageLecturer in Marketing & Programme leader BBS (Hons) ACCS
Business - Management And Organisation - Cork Road campus
+353 0 51845623
E10E 1977 - Business Building
Main Campus
Introduction
Fiona Whelan-Ryan is a lecturer in Marketing at Waterford Institute of Technology and has lectured on a variety of modules on a range of programmes in the School of Business & Humanities over the last 23 years. Fiona’s teaching interests include: Introductory modules in Marketing & the Marketing Mix, Services Marketing, Applied Marketing Research & Integrated Marketing Communications. Fiona lectures both full-time & part-time students. Fiona also has a strong academic & professional background in Tourism & Hospitality.
External Assignments
Fiona has worked an external examiner with Athlone Institute of Technology and on the Bachelor of Business Studies Programme at Dublin Institute of Technology.
Research Interests
Fiona has published in the area of Yield Management and has been a doctoral candidate at the University of Limerick, in the Faculty of Education and Health Science studying for a PhD.
Her current research interest is in evaluating student perceptions of their transition to and success in the higher education sector.
Research Interests
Fiona has published in the area of Yield Management and is currently a doctoral candidate at the University of Limerick, studying for a PhD in Education. Her current research interest is in exploring student perceptions of their transition to and success in higher education.
Research Publications
Farrell, K. and Whelan, F. (1997) ‘Yield Management a Model for Implementation’, Progress in Tourism and Hospitality Research, 4 (3), 267-277.
Whelan-Ryan, F (2001) ‘Yield Management in the Restaurant Sector’, in Ingold, A. and Yeoman, I., in Yield Management – Strategies for Service Firms, Second Edition, Cassell, U.K.
2012 to date: PhD candidate on structured PhD in Education programme at University of Limerick. Research & dissertation title: 'Making sense of success and transition in higher education: the student perspective’.
Poster Presentations
Whelan-Ryan, F. (2014) Evaluating Student Experiences and Perceptions of their Progress, Poster Presentation, International Winter School, University of Limerick 24th to 26th January 2014.
Whelan-Ryan, F. (2014) Evaluating Student Experiences and Perceptions of their Progress, (Amended poster No. 2), Poster Presentation, Second Annual Limerick Postgraduate Research Conference, Mary Immaculate College & University of Limerick, 28th May 2014.
Whelan-Ryan, F. (2014) Evaluating Student Experiences & Perceptions of their Progress, (Revised poster No. 3) Poster Presentation, International Research Methods Summer School, Mary Immaculate College Limerick, 6th to 8th June 2014.
Conference Presentations
Whelan-Ryan, F. (1997) Presented a paper on ‘Yield Management – A Model for Implementation’ at 2nd International Yield Management Conference at Bath University, 1st to 3rd September 1997.
Whelan-Ryan, F. (1999) Presented a paper on ‘Towards the Development of an Integrated Yield Management System for the Hospitality Sector’ at the 4th International Yield Management Conference at Colchester University, September 1999.
Member of Editorial Boards
2001 – Editorial member of The International Journal of Revenue Management
Overview
Fiona Whelan-Ryan is currently a lecturer in Marketing at Waterford Institute of Technology and has lectured on a variety of modules on a range of Business programmes in the School of Business & Humanities over the last 23 years. Fiona has also lectured on Tourism & Hospitality programmes at Waterford Institute of Technology.
Fiona’s teaching interests include: Introductory modules in Marketing & the Marketing Mix, Services Marketing, Applied Marketing Research & Integrated Marketing Communications. Fiona lectures both full-time & part-time students.
Teaching Experience
1996 – 2001: Lecturer in Hospitality Management at Waterford Institute of Technology.
2001 – 2003: Head of Department of Languages, Tourism & Sports Studies at Waterford Institute of Technology.
2003 to date: Lecturer in Marketing and programme leader of BBS (hons) ACCS at Waterford Institute of Technology.
Currently lecturing on the following programmes of study:
Higher Diploma in Management (Level 8)
Higher Diploma in Service Design & Innovation (Level 8)
Bachelor of Business Studies (Level 8) (Fulltime & Access Students)
Bachelor of Business Studies (Level 7)
Higher Certificate in Business Studies (Level 7)
Research Supervision
Fiona has supervised both undergraduate and postgraduate dissertations since 1998.
Fiona currently supervises students of the MBS programme (marketing option).
1992 - 1996
I.T. lecturer at Dublin Institute of Technology, Cathal Brugha Street
1996 - 2001
Lecturer in Hospitality Management at Waterford Institute of Technology
1998 - 1999
Research initiative with a group of Irish & UK academic experts in Yield Management that developed a Yield Management training programme for SMEs.
2001 - 2003
Head of Department of Languages, Tourism & Sports Studies
2003 to date
Lecturer in Marketing & programme leader of BBS (Hons) ACCS in the School of Business at Waterford Institute of Technology
Educational Content Developer & Collaborator
Fiona has recently been involved in creating marketing case study material and online resources for McGraw-Hill Education.
Farrell, K. and Whelan, F. (1997) ‘Yield Management a Model for Implementation’, Progress in Tourism and Hospitality Research, 4 (3), 267-277.
Whelan-Ryan, F (2001) ‘Yield Management in the Restaurant Sector’, in Ingold, A. and Yeoman, I., in Yield Management – Strategies for Service Firms, Second Edition, Cassell, U.K.
SETU Waterford, Cork Road, Waterford City, 
