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SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

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SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

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International

The Office for International Relations co-ordinates the admission, administration and support for international students throughout the course of their studies at SETU Waterford.

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Research

SETU Waterfordis recognised as the leading research performer in the institute of technology sector with research activities that are internationally benchmarked, strategic, and economically relevant. Find out about the amazing multi disciplinary research under way

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About

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Dr. Helen O Keeffe

Title:

Lecturer Business School

School/ Department:

Business - Accountancy And Economics

Room Name/ Num:

R5 1969 - Main Building

Campus:

Main Campus

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My Biography

Having qualifed as a Chartered Management Accountant, I spent many years working in industry both in the UK and Ireland in Finance and Accounting Positions. I returned to education in 2011 and completed the MBS (Management Stream) and caught the research bug leading to me undertaking a PhD in the marketing field. I currently  combine both research and teaching in my  role. 

Research

MBS: The role of the external accountant in SME's here in Ireland. (Qualitative)

PhD : Collaborative New Product Development, Modelling Inter-Organsiational Intensity. (Marketing Scale Devlopment.

 

I have supervised two MBS students and ten BBS Year 4 Minor Dissertation students. 

Teaching

I have 5  years experience in Lecturing in a wide range of business subjects specialising in Marketing, Finance and Accounting.

Professional

25 years experience in middle and senior management roles across all sectors including : manufacturing, tourism, hospitality, and pharma.