Joe Griffin - Waterford Institute of Technology

Title: Business Information Systems
School/Department: Business - Accountancy And Economics
Telephone: +353 0 Phone: 051 845611
Email: [email protected]
Room Name/Num:: E10e
Building:: 1977 - Business Building
Campus:: Main Campus
Social media

My Biography

I am a Business Information Systems Lecturer in the School of Business at Waterford Institute of Technology.

I have a passion for the Web and Entrepreneurship, and my more than 10 years experience in teaching and lecturing is heavily supported by an active industry involvement in the field of Web Design and Social Media Marketing.

Specialties: Social Media and Online Marketing, Web Design, Computer Programming, Systems Analysis & Design, Information Systems Security.

I was educated at St. Paul's Community College (5 minutes walk from WIT) and subsequently pursued a degree in Information Technology & Telecommunications at the University of Limerick in 1998. While studying for my degree I developed an interest in Voice over IP, and gained my Masters in Engineering by Research in the field of VoIP, also at UL.

Entreprenaurial in spirit, I gained a Post Graduate Diploma in Enterprise Development from WIT in 2006, and used the attained knowledge to offer Web consultancy services to Micro and Startup Businesses in the region.

Teaching Experience

Lecturing on a range of undergraduate and postgraduate programmes in the School of Business including:

BA Marketing with Advertising & Online Media (Modules: Digital Marketing, Digital Media Advertising, Advertising Strategy)
MSc Global Financial Information Systems (Global Financial Information Systems Security, Continuity & Ethics)
MSc in Business, Innovation, Technology & Entrepreneurship (Technology & Systems Management)
Cert in eBusiness Promotion (Digital Marketing & Social Media)
BSc (Hons) Retail Management (IT Skills)
Bachelor of Business (Modules: IT Skills, Fundamentals of Marketing)
Higher Cert in Business Studies (Modules: IT Skills, Fundamentals of Marketing)
New Venture Initiative (Social Media)

My main areas of content delivery are:

Web Development - HTML, CSS, JQuery
Web Programming - PHP, MySQL
Object Oriented Programming
Digital Marketing
Social Media
Cloud Computing
Information Systems Security
Systems Analysis and Design
IT Skills
Fundamentals of Marketing

Book Recommendations

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Dave Kerpen

Usually I am reluctant to recommend any hardcopy material on the subject of Social Media, such is the fast pace of the industry that the content is invariably out-of-date as the book is hitting the shelves. Likeable Social Media is different in that it focuses on how to be likeable on Facebook (& Other Social Media Networks), as opposed to a technical how-to of Facebook. Using real examples, Dave Kerpen will realign your focus from a panic-stricken "How do I use Facebook?" to the end-goal of "How do I reach my target audience?".

The $100 Startup: Fire Your Boss, Do What You Love and Work Better to Live More

Chris Guillebeau

The $100 Startup

If you are a serial micro business idea hoarder that is always waiting for the right moment, seed capital, 100% knowledge of the market, the perfect sales channel, and any other number of excuses to prevent you from taking the leap, then this book may provide an inspirational push. Great simple advice on identifying the business opportunity, pricing and communicating the offer, all based on numerous real world examples from micro-business owners that took the leap!

Start Something That Matters

Blake Mycoskie

Before reading this I had never heard of Blake Mycoskie or TOMs shoes. But as a fan of the alternative, I decided to give this book a go. Using examples from his own businesses (past and present), and drawing on examples from friends and mentors, Blake Mycoskie details his journey to start something that matters - not a charity but a FOR profit business that gifts a pair of shoes to a child in a developing country for every pair purchased from TOMs, 1 for 1, Conscious Capitalism. An interesting read written in a style that is inspirational rather than preachy. Who knew you could make money AND help a cause!