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SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

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Study at SETU Waterford

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

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Students

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

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Schools

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

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International

The Office for International Relations co-ordinates the admission, administration and support for international students throughout the course of their studies at SETU Waterford.

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Research

SETU Waterfordis recognised as the leading research performer in the institute of technology sector with research activities that are internationally benchmarked, strategic, and economically relevant. Find out about the amazing multi disciplinary research under way

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About

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

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News

Uncover the research discoveries, student and staff achievements, human stories, community spirit, global links and external engagement news at SETU Waterford

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Events

From virtual events to conferences, talks, public lectures and happenings in on-campus venues SETU Waterford is a hub of activity. Stay up to date with our calendar of upcoming events.

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Dr. Sharon M. O'Brien

Title:

Lecturer

School/ Department:

Business - Management And Organisation

Room Name/ Num:

R6

Campus:

Main Campus

OrcID Number:

0000-0002-0375-222X

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My Biography

I am a Lecturer in the School of Business.  I primarily deliver modules in Enterprise, Marketing and Management and teach these modules in the School of Business, School of Humanities and School of Engineering. I also supervise undergraduate students on business programmes.

My educational background includes a Master of Business Degree from SETU, a PhD from SETU, and MII Graduateship  from TU Dublin and the Marketing institute of Ireland.

I have a strong interest in research, particularly in the area of customer service and customer orientation.  I am currently leading two Erasmus projects on behalf of SETU and working in partnership with colleagues from IPB Portugal and Hanze, the Netherlands.

Research

Publications:

O’Brien, S., and O’Toole, T (2021). ‘The effectiveness of role autonomy in influencing job pursuit intentions of customer-oriented frontline job seekers’. Psychology & Marketing, 38(3), 512-523. http://doi.org/10.1002/mar.21450

Conference Papers:

May 2015: Research poster presented at Research Day,  Waterford Institute of Technology: ‘Why and when are customer oriented service employees attracted to service organisations?’

July 2015: Research paper presented at the Doctoral Colloquium at the Academy of Marketing, University of Limerick: ‘Why and when are customer oriented service employees attracted to service organisations’. (ISBN.978.1.905952.64.9).

2016: Research paper preened at the Academy of Marketing, Northumbria University: ‘ Service Organisations – Journey to success: attracting customer oriented service workers (ISBN 978.1.906596.29.3).

May 2017: Paper presented at Waterford Institute of Technology Research Day: ‘Attracting supe-hero employees’. (winner of 2nd prize).

May 2018: Paper presented at Waterford Institute of Technology: ‘Why and when are customer oriented employees attracted to service organisations?’

Teaching

I currently lecture/tutor on the following programmes:

BBS (Hons) Year 1: Introduction to Management

BBS (Hons) Year 1: Enterprise

BBus (Ord) Year 2: Fundamentals of Marketing

BBus (Ord) Year 3: Business Ethics and Contemporary Management

BBus (Ord) Year 3: New Business Design

Professional Skills Training

Blended Learning module, Jan - May 2022

Research Supervision module, Institute of Technology, Carlow, Nov 2018 - Feb 2019

Generic Skills research sessions, 2014 - 2017

SPSS (DBA) module, October 2016

Practical Pedagogy, Waterford Institute of Technology, Apr–Jun 2016

Professional

I have substantial commercial experience in the corporate banking and telecommunications industries. Prior to working in academia, I worked in various marketing, research and sponsorship management roles in Eir.  As sponsorship manager, I reported to the CEO, and managed the day-to-day  relationship with the company’s sponsorship partners, this included charitable and sporting organisations such as The Special Olympics, People in Need and the FAI.

I was marketing lead in new product initiatives for the corporate and SME markets, this involved developing strategies for marketing campaigns and liaising with sales managers and customer service teams.

Prior to working with Eir, I worked in corporate banking with Den Danske Bank.