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Events Landing PageLecturer
Business - Management And Organisation
R6
Main Campus
0000-0002-0375-222X
I am a Lecturer in the School of Business. I primarily deliver modules in Enterprise, Marketing and Management and teach these modules in the School of Business, School of Humanities and School of Engineering. I also supervise undergraduate students on business programmes.
My educational background includes a Master of Business Degree from SETU, a PhD from SETU, and MII Graduateship from TU Dublin and the Marketing institute of Ireland.
I have a strong interest in research, particularly in the area of customer service and customer orientation. I am currently leading two Erasmus projects on behalf of SETU and working in partnership with colleagues from IPB Portugal and Hanze, the Netherlands.
Publications:
O’Brien, S., and O’Toole, T (2021). ‘The effectiveness of role autonomy in influencing job pursuit intentions of customer-oriented frontline job seekers’. Psychology & Marketing, 38(3), 512-523. http://doi.org/10.1002/mar.21450
Conference Papers:
May 2015: Research poster presented at Research Day, Waterford Institute of Technology: ‘Why and when are customer oriented service employees attracted to service organisations?’
July 2015: Research paper presented at the Doctoral Colloquium at the Academy of Marketing, University of Limerick: ‘Why and when are customer oriented service employees attracted to service organisations’. (ISBN.978.1.905952.64.9).
2016: Research paper preened at the Academy of Marketing, Northumbria University: ‘ Service Organisations – Journey to success: attracting customer oriented service workers (ISBN 978.1.906596.29.3).
May 2017: Paper presented at Waterford Institute of Technology Research Day: ‘Attracting supe-hero employees’. (winner of 2nd prize).
May 2018: Paper presented at Waterford Institute of Technology: ‘Why and when are customer oriented employees attracted to service organisations?’
I currently lecture/tutor on the following programmes:
BBS (Hons) Year 1: Introduction to Management
BBS (Hons) Year 1: Enterprise
BBus (Ord) Year 2: Fundamentals of Marketing
BBus (Ord) Year 3: Business Ethics and Contemporary Management
BBus (Ord) Year 3: New Business Design
Professional Skills Training
Blended Learning module, Jan - May 2022
Research Supervision module, Institute of Technology, Carlow, Nov 2018 - Feb 2019
Generic Skills research sessions, 2014 - 2017
SPSS (DBA) module, October 2016
Practical Pedagogy, Waterford Institute of Technology, Apr–Jun 2016
I have substantial commercial experience in the corporate banking and telecommunications industries. Prior to working in academia, I worked in various marketing, research and sponsorship management roles in Eir. As sponsorship manager, I reported to the CEO, and managed the day-to-day relationship with the company’s sponsorship partners, this included charitable and sporting organisations such as The Special Olympics, People in Need and the FAI.
I was marketing lead in new product initiatives for the corporate and SME markets, this involved developing strategies for marketing campaigns and liaising with sales managers and customer service teams.
Prior to working with Eir, I worked in corporate banking with Den Danske Bank.
SETU Waterford, Cork Road, Waterford City, 
