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- Sinead O'Keeffe BA, MBS, MMII

Title:

Lecturer in Marketing

School/ Department:

Business - Management And Organisation

Telephone:

+353 0  51 845622

Room Name/ Num:

E10d 1977 - Business Building

Campus:

Main Campus

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My Biography

I am a lecturer in the Department of Management & Organisation in the School of Business, lecturing in Marketing. I am the course leader for the Higher Certificate in Business Studies programme and the Certificate in eMarketing & Promotion programme. My research interests lie in the area of Sports Sponsorship. I obtained a Bachelor of Arts (Hons) in Applied Languages from WIT and a Masters in Business in Internationalisation also from WIT.  I am currently completeing a PhD with Loughborough University . 

Research

My current research focuses on image transfer effects in sponsorship in Formula 1.  I am currently undertaking a PhD in the area under the supervision of Dr Peter Dickenson and Dr Do Young Pyun at Loughborough University.

I have presented a paper on the study at the EASM 2015 Doctoral Colloquium:

O'Keeffe, S., Henry, I., and Bodet, G. 2015 The Role of Image Transfer in Sponsorship Effectiveness in Formula One. EASM Doctoral Colloquium [Dublin, 8th-9th September 2015].

Teaching

I have been a lecturer in WIT since 2002 and have delivered modules on a range of undergraduate courses in the School of Business, including:  

  • Bachelor of Business Studies (Hons): Global Strategic Marketing, Introduction to Marketing, ICT for Business
  • Bachelor of Business: Fundamentals of Marketing, Marketing Mix Decisions
  • BA International Business: Introduction to Marketing, ICT for Business
  • HCBS/BSc in Retail Mangement: Business Learning & Practice
  • Certificate in eMarketing & Promotion: Marketing, Digital Marketing & Social Media

I also supervise students at undergraduate and postgraduate level.

Professional

Current Programme Leadership:

Programme Leader of the Higher Certificate in Business Studies

Programme Leader of the Certificate in eMarketing & Promotion

 

Previous Programme Leadership:

Programme Leader of the BBS (Level 7) programme (Years 1 & 2) (Acting)

 

Membership:

The Marketing Institute of Ireland