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Events Landing PageLecturer in Marketing
Business - Management And Organisation
+353 0 51 845622
E10d 1977 - Business Building
Main Campus
I am a lecturer in the Department of Management & Organisation in the School of Business, lecturing in Marketing. I am the course leader for the Higher Certificate in Business Studies programme and the Certificate in eMarketing & Promotion programme. My research interests lie in the area of Sports Sponsorship. I obtained a Bachelor of Arts (Hons) in Applied Languages from WIT and a Masters in Business in Internationalisation also from WIT. I am currently completeing a PhD with Loughborough University .
My current research focuses on image transfer effects in sponsorship in Formula 1. I am currently undertaking a PhD in the area under the supervision of Dr Peter Dickenson and Dr Do Young Pyun at Loughborough University.
I have presented a paper on the study at the EASM 2015 Doctoral Colloquium:
O'Keeffe, S., Henry, I., and Bodet, G. 2015 The Role of Image Transfer in Sponsorship Effectiveness in Formula One. EASM Doctoral Colloquium [Dublin, 8th-9th September 2015].
I have been a lecturer in WIT since 2002 and have delivered modules on a range of undergraduate courses in the School of Business, including:
I also supervise students at undergraduate and postgraduate level.
Current Programme Leadership:
Programme Leader of the Higher Certificate in Business Studies
Programme Leader of the Certificate in eMarketing & Promotion
Previous Programme Leadership:
Programme Leader of the BBS (Level 7) programme (Years 1 & 2) (Acting)
Membership:
The Marketing Institute of Ireland
SETU Waterford, Cork Road, Waterford City, 
