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Undergraduate Prospectus 2023

Undergraduate Prospectus 2023

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Student Hub - Quicklinks for students

Student Hub - Quicklinks for students

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Accommodation

Accommodation

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Courses

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

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Study at SETU Waterford

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

Study at SETU Waterford landing Page

Students

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

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Schools

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

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International

The Office for International Relations co-ordinates the admission, administration and support for international students throughout the course of their studies at SETU Waterford.

International Landing Page

Research

SETU Waterfordis recognised as the leading research performer in the institute of technology sector with research activities that are internationally benchmarked, strategic, and economically relevant. Find out about the amazing multi disciplinary research under way

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About

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

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News

Uncover the research discoveries, student and staff achievements, human stories, community spirit, global links and external engagement news at SETU Waterford

News Landing Page

Events

From virtual events to conferences, talks, public lectures and happenings in on-campus venues SETU Waterford is a hub of activity. Stay up to date with our calendar of upcoming events.

Events Landing Page

Content marketing is a way to bring your target audience to your course page by having interesting, relevant and shareable content.

Each course page has a Stories tab filled with related news items, course happenings and student/graduate stories to give prospective students a sense of what it is like to be a student of that course - at a glance.

The benefits of this approach for student recruitment and content marketing are:

  • They come up as individual items in search engine results.
  • They can be shared by text message, email or social media as individual items.
  • They link to related courses.
  • Course pages look fresh as these items appear in chronological order.

Below is an outline of the ways to keep the Stories tab up to date. All stories are submitted via http://www.wit.ie/sendstory for staff and http://www.wit.ie/sendstudentstory for invited students.

Templates and writing style guides are also available to help compile stories. Find them at http://www.wit.ie/sendstory.



 

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Course news/showcase

News stories and student work, projects, research, achievements

 

Purpose

  • Keep stakeholders updated
  • Material for course page
  • Material for social media

Structure

If it is a news item it needs to have who, what, when, where, why, how, additional context, and be WIT-relevant and also needs a quote attributed to someone to make it a ‘story’. Have a look at any newspaper or magazine to get a sense of that, or follow one of our templates.

If it is something else e.g. a  video or gallery of pics, this can be facilitated, just get in touch first for best approach

Where they appear

http://www.wit.ie/news

Relevant course page Stories tab e.g. http://www.wit.ie/wd200#stories

Related academic school landing page

How to gather/submit

Ideally via http://www.wit.ie/sendstory in ad hoc manner. Expect a two-week turnaround.

Use templates to make it easier to compile the main details of your story.

Planning

Aim for one course story per course per semester for class activity stories. Send it in close to the time it occurs rather than waiting till June.

A student or graduate story

Purpose

  • Helps people understand what courses are like, student life, career opportunities
  • Material for course stories tab
  • Material for social media
  • Helps with search engine results
  • Gives teachers case studies or material to explain to secondary students

Structure

Easy to scan Q&A where questions are asked to get people to provide answers that resonate with the target audience.

Questionnaires at http://www.wit.ie/sendstudentstory are conditional based on age/stage of student/graduate and type of course.

Where they appear

How to gather/submit

Lecturers are best placed to select, get students’ permission to provide contact details to Elaine Larkin who will follow up at appropriate time close to when story scheduled in content marketing plan.

Please consider:

  • Diversity in students required e.g. male/female ratio, race, socioeconomic background, entry route etc
  • Is full diversity of student backgrounds being reflected to inspire next intake and parents of prospective students?

Plan ahead

As there are 200 courses, one student/graduate story at a time per course is recommended. Courses that have a lack of recent stories or a course that has the potential to increase student numbers will be prioritised.

CAO courses

Gathered October-February

Published September to June

Postgrad courses

Gathered February-April

Published February-August

Part-time/Springboard courses

Gathered February-May

Published July-September and December

Evergreen content

Purpose

  • Great for SEO and google search, bringing people to site
  • Great for sending out on social media whenever by whoever as useful advice
  • Answers, in casual language, common queries so can be used to answer queries really easily
  • While ideally timeless can be used any year, they can also be timely and used at certain times of year (CAO offers advice vs change of mind advice)
  • Can be useful for course pages if course or discipline relevant

Structure

  • Friendly and casual language
  • Catchy headline
  • Body text is easy to scan, short and snappy
  • Timeless content – try and avoid year mention
  • Can embed other social media posts e.g. 10 reasons to love Waterford

Explainer:

The difference between social science and social care

How to or

How to research your CAO options

Listicle:

5 ways to research your CAO options

Where they appear

CAO advice hub

Related course page Stories tab

http://www.wit.ie/news

 

How to gather/submit

Brainstorm e.g.

  • What’s a common question?
  • Any misconceptions?
  • Can you cross sell two courses? Two courses that will let you work abroad?
  • Anything topical: 5 courses that will help you play a part in getting us through the pandemic.

Planning

We would like to add regular pieces that are a spread across the institute so get your ideas in between September and April so we can get them into the plan and assess suitability.

Gathered September-April

Published year-round and shared on social media at relevant times.

Video and podcast stories

Purpose

  • Keep stakeholders updated
  • Material for course page
  • Material for social media

Structure

Needs a headline and a paragraph or two of context

Where they appear

  • Podcasts appear in dedicated section in News channel
  • http://www.wit.ie/news
  • Relevant course page Stories tab

How to gather/submit

Ideally via http://www.wit.ie/sendstory in ad hoc manner.

Regular podcasts contact us and we will come to an arrangement

Planning

Send in as-it-happens.

Opinion pieces or personal pieces

Purpose

Opinion pieces are a good way to profile staff expertise

Structure

As you wish, with bio added.

Where they appear

  • Course page Stories tab
  • http://www.wit.ie/news
  • Related academic School news page
  • Opinion hub (can be created if get volume)

How to gather/submit

Ideally via http://www.wit.ie/sendstory in ad hoc manner or part of a clear plan.

Planning

Plan one a month for a Department area and see how it goes.

SETU Waterford, Cork Road, Waterford City,
Co. Waterford, Ireland
Eircode: X91 K0EK

Contact

T: +353 (0) 818 121212 E: [email protected]

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