Content marketing is a way to bring your target audience to your course page by having interesting, relevant and shareable content.
Each course page has a Stories tab filled with related news items, course happenings and student/graduate stories to give prospective students a sense of what it is like to be a student of that course - at a glance.
The benefits of this approach for student recruitment and content marketing are:
- They come up as individual items in search engine results.
- They can be shared by text message, email or social media as individual items.
- They link to related courses.
- Course pages look fresh as these items appear in chronological order.
Templates and writing style guides are also available to help compile stories. Find them at http://www.wit.ie/sendstory.