There are a myriad of good news stories happening within WIT all the time and we can assist you to get that story to a broader audience.
The most efficient way to submit a draft story for the website or a draft press release is to use one of the forms below.
SendStory takes two minutes to fill out once you have compiled information required first and avoids to-ing and fro-ing on email with the same queries. Before you begin you will need:
- Clarity on what you want to achieve and your target audience
- An article/story/press release that includes quotes/comments from people in WIT. To develop your story before filling out the form, you can also use the "help templates" on Tab 2.
- An imagine, logo, photograph or plan for photography
- Names and details of people available to talk to media
- Related social media account links
Once submitted, they will flag to the Marketing team who can add them to the workflow. Typically, they are processed on a first come, first served basis although more urgent stories will be prioritised.
If you are asking someone else to submit their story (a graduate, student, industry partner for instance), you can send them the link to this page: http://www.wit.ie/sendstory.
Use http://www.wit.ie/submitevent to get your event listed on the website's events section - if it needs promotion please continue with the add a story/press release form.
If the form is giving you difficulties it is likely due to the browser or device you are using so please try another browser or another device.
The below templates are designed to help you write up your story before you submit your news story form.
Instruction to use the templates:
Find the template that best matches your story
Download and save the Word template to your G or Q drive and work on the story "offline"
Once your story is complete, open the relevent "submit a story" form on tab 1 and copy across the story into the relevant fields
You will always need to submit an image so please make sure you have one ready to upload
International connections stories
Staff activity and achievements
We can issue stories to regional papers once staff provide some personal information that local newspapers require.
Industry links stories
Once you have submitted a form, a member of the Marketing team will review it, update where necessary and publish on the website. Given the volume of events and stories, this can take a few days so please submit your event well in advance.
What is the turnaround for press releases and web news stories?
As some stories can take an hour and others days, the earlier we receive information on an upcoming announcement, the earlier we can have everything scheduled. We recommend a two-week lead in at least for upcoming events.
Can I use an external agency?
If you have budget and follow proper procurement procedures you are welcome to use an external PR agency. Please let the Communications & PR Executive know timings and give adequate time for sign off of the final material.
Do I need to book a photographer?
Yes, it's your responsibility to book a photographer. A picture paints a thousand words, so please supply a quality photograph for PR.
- Contact George Goulding in Educational Services for photos that can be used with web stories, photo galleries, and local press, for example.
- Or contact Elaine Larkin, PR Executive if you require (and have budget for) a photographer that issues photographs directly to national media.
- For generic web news stories that require free stock imagery you can use a website like http://www.unsplash.com.
- A photograph is preferable for a news story on www.wit.ie/news but we can use a logo if you have access to one.
- On occasion we will use press photographers with national newspaper picture desk contacts if we feel national coverage is possible or we don't have the resources to distribute a wide amount of different photos to regional newspapers in a short space of time.
I have a poster. Can I use that?
Posters are great in the real world and don't work well for for website events, news stories, press releases or social media. In addition to your poster type everything up into sentences and send that along with an image using the form at http://www.wit.ie/sendstory.
Do I have to go on radio?
If you want your story to get a mention, radio journalists will need a voice to go along with their report. This may be you, or a speaker for an event. Radio opportunities include:
- WLRFM/Beat news: in studio preferable - 5-10 mins pre-record.
- Regional radio chat shows: by phone (usually 9.45am-11.45 am for 10-15 mins)
- National radio chat shows or news - varies
- On the day of an event e.g. launch
I'd like to learn how to write material in the right style, can you help me?
I have been approached by a journalist for a story, what should I do?
I'd like media training and to be added to the media-trained experts list. How do I do that?
Email Elaine Larkin, Communications & PR Executive [email protected]
I have been published on a news website or in a publication and would like you to add it to the website, what do I do?
Write a few lines about this and send it to us using the send story form. In it provide the link to the publication or story - if a journalist wrote the story you must request permission to re-publish in full or upload a PDF. If you cannot get this we can run a few lines about the coverage and a link to the story. You also require permission to re-use any imagery.
PR, stories and content
PR (incoming media queries and issuing of press releases) and content (stories, news, events on the website and social media) is handled by:
Elaine Larkin, Communications & PR Executive
Tel: 051 845577 / 087-7105148
Email: [email protected]
Olive O'Connor, Marketing & Communications Manager
Tel: 051 306228
Email: [email protected]