PR, news and stories

For StaffPR, news and stories

PR, news and stories

How to communicate WIT news, stories and events

If it’s worth doing, it’s worth communicating.

There are a myriad of good news stories happening within WIT all the time and we can assist you to get that story to a broader audience.

If you have some news which you would like publicised, please get in contact with Elaine Larkin, PR Executive on 051-845577 or email [email protected] as soon as possible - even if it's one line saying what's proposed.

If you have something you think is newsworthy that you would like to see on the WIT website or indeed in the local, national, international, trade or online media you can write a story that follows the guidelines attached or fill out the form below.

Word docDownload PR and news story briefing document

Stories benefit from having some background information included, however they can be a gallery of photos, a video clip, an audio file, there is more to storytelling than a text-heavy document.


 

Communications tips

Dealing with journalists

How to promote an event

Visit the writing style guide section

Writing tip: writing for the web

Writing tip: bullet points

Word docDownload PR and news story briefing document

Common questions

We've sent an all staff, why should we do this?

We can help get wider reach through social media, the website and the media.

I have a poster. Can you use that?

No, sorry posters are of no use for website events, news stories, press releases or social media. You need to type everything up into sentences and send that along with an image you have permission to use and doesn’t break copyright law.

We put everything on our own Facebook page, why don't you take information from there?

It's difficult for us to monitor the 50-odd social media accounts using WIT branding. If you're doing something worth communicating share it with a wider audience by sending the story to us to add to the website or send out to the media as a press release.

How can I get the length of text right?

We use wordcounter.net to help us write precise headline or social media posts where every single letter matters.

Student and graduates profiles

Additionally, we want to hear the human stories. We have a dedicated section where students and graduates can submit stories. See http://www.wit.ie/submitstudentstory and http://www.wit.ie/graduatestory.

  • Contact Elaine Larkin in the Marketing & Communications Office outlining the potential news story. This can be anything from an upcoming event to the award of research funding.

  • Please try to send the information well in advance using either the PR and news story briefing document. Please include as much information as possible and give an indication when it should appear in the media

  • If the story is more pressing, we will deal with it immediately

  • It’s also important to remember that the process of putting together a good press release can take time and you should be available to answer questions, read and respond to draft releases, be available for photographs etc

  • Each item will be assessed for possible media value and ways to increase coverage and we will confirm a plan of action, request more information etc

  • Please remember that a lot of stories won’t get national coverage. Most stories are regional in focus, but we will send on to national press also

  • Good photography can sometimes be the difference between a journalist using the story or not

  • Finally, is important to understand that coverage is not guaranteed and can be affected by external factors outside our control

Regional newspapers need extra information, so if we are to send out information to your local newspaper (where you live or where your're from) we need you to fill out the below.