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News & Events

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Copy our templates into a Word document, edit, include some quotes, add your own flourish and paste your finished story into the SendStory form.

  • Headline: Must explain what the article is about while also being interesting (Max 70 characters with spaces)

    Introduction/summary: Should give overview/summary of the article, or pick out an interesting point. As a stylistic thing we don’t put a full stop after this, as it helps distinguish it from the first paragraph. (Max 150 characters with spaces)

    First sentence: This should really draw the reader in, it should be interesting, and encapsulate what the main point of interest is in a story. The first sentence should be a max of 30 words and include who, what, when, where, why.

    Remainder of article: You order the rest of the information in the following sentences and paragraphs.

    Subheadings: use subheadings of a few words to break up the text.

    Links: Hyperlink to other articles or material by selecting text and hyperlinking that text (short cut in Word is Ctrl+K).

  • How to edit pieces so they are easy to read

    Headline – get to the point – what is the news, what is interesting here? No full stop at end

    Overview – find something additionally interesting from later on in the article, or sum up what the article is about. No full stop at end

    First paragraph – this should act on its own separate to your headline and overview. Who, what, when, why, how.

    Sentences – Shouldn’t be more that 30 words. Always have a full stop at end.

    Sub headings – break up your text on a web story with mini headings scattered throughout to help draw the reader’s eyes down through it.

    Spacing – break up your paragraphs so they don’t appear like big walls of text. You don’t need a sub heading between every paragraph or line break.

  • Double quote “The quote is in double quotation marks normally, but we use single quotation marks to highlight an unusual or ‘weird’ word,” she said/says.

    Comma/full stop inside quote The comma, full stop goes inside the quote if it’s a full sentence, and outside if you’re using a partial quote.

    “The quote is in double quotation marks normally,” she said/says.

    “The quote is in double quotation marks normally”. When in doubt put the comma and fullstop inside.

    Exact quotes

    We don’t put words in someone’s mouth without their permission. Quotes must be verbatim. Verbatim means exactly as they said it. (You can occasionally change a word if it is wrong grammar.)

    If you know someone meant something and their sentence trailed off you can use square brackets to help explain to the reader e.g. She [the course leader] will be available for questions following the event.

    When an exact quote won’t work

    Paraphrasing is when someone says something that’s useless as a direct quote and you use it in a different/better way, but as a sentence, not in quote marks. Most articles are a mix.

    Examples

    Original question and answer

    What advice would you give to those unsure of college or of what course to pick?

    Get as much advice as you can but from those who know, maybe try a general entry to start and then pick a more specialised course in second year. At the end of the day, Johnny or Mary won't be doing the course and what may suit your friends may not suit you. Three years is a long time to be doing something you don't want to do, there is time enough to do that when you marry or get a job!

    Editing sample one

    Steve’s advice for people choosing a courses is to try a general entry course and pick a more specialised course in second year. “Three years is a long time to be doing something you don't want to do, there is time enough to do that when you marry or get a job,” he says.

    One common piece of advice is to choose what is best for you – and not what your friends are doing: “At the end of the day, Johnny or Mary won't be doing the course and what may suit your friends may not suit you,” Steve says.

    Editing sample two

    Steve has some advice on someone who is unsure of what course to pick: “Get as much advice as you can but from those who know, maybe try a general entry to start and then pick a more specialised course in second year.”

    He also notes that “what may suit your friends may not suit you”. “Three years is a long time to be doing something you don't want to do,” he adds.

    1. Rules Web news stories and press releases follow the exact same structure.
    2. Find a template Many stories have been told before - find one of our ready-made templates to help you
    3. Scannable text People don't read online, they scan. This means breaking up you material into smaller chunks so it is easier to scan.
    4. Plain language Unlike other writing where a conclusion is at the end, and wordy phrases are welcome, the most important points are at the top of a press release or news article, and plain, uncomplicated language is best.
    5. First paragraphs The most important sentence is the first sentence which must sum up who, what, when, where, why and how. Information flows from here on in order of importance. Less important information goes to the end.
    6. Length A web news story should be minimum 150 words. There's no max. A press release should be max one page of a Word document - surplus information can be added in a section called Notes for editors.
    7. Quotes It is always best to includes quotes attributed to somebody involved in the occurrence the story is about, as this is what makes the reader feel they are reading a real account.
    8. Context What's the background? Is this the first of a kind - the biggest, the 5th time, the most recognised awards for X, Y, Z? Make it interesting.
    9. WIT What's the WIT connection - make it obvious, give some information about what else is going on in this space at WIT.
  • How people read websites

    People don't read website content, they scan. And how they scan is in an F shape so it is important to your headline or heading and first sentence paragraph contains the most relevant information to them. Every two paragraphs or so use a sub heading to help bring the reader down further. Use bullet points where possible too to help break up text.

    What to include

    A website shouldn’t contain information just because the writer thinks it should. You are writing for your reader and it's a good idea to put yourself in their shoes rather than what you want to highlight when putting information together.

    How to prepare

    Here are the things you need to consider before writing motivational web content:

    • Target audience
    • Tone of voice
    • Marketing message
    • What is relevant to the reader
  • Stories about students appear in the following places:

    • www.wit.ie/news
    • www.wit.ie/studentstories
    • on the Stories tab of the course page
    • On social media

    Student achievements

    When a story relates to a course e.g. a course leader is shortlisted for an award, a student wins an award, a graduate tells their story, we tag the related courses. This means the story appears on the Stories tab on the course page. These stories give prospective students, parents, guidance teachers and extra insight into what to expect from the course. Go to www.wit.ie/courses and choose any undergraduate course to see how this works.

    How to: Find a template, write the story and submit it using the form at www.wit.ie/sendstory. Or get the student to fill it out by clicking a student achievement option at www.wit.ie/sendstudentstory.

    Student/graduate stories

    Stories that are exclusively about a student or graduate’s experience or journey related to the course appear also at www.wit.ie/studentstories as well as on course pages as described above.

    How to: Ask a graduate to go to www.wit.ie/graduatestory, fill out relevant details and their story will be added to the queue to be published on the website.

    PR and sending press releases to the media

    Where a student has achieved something that is worthy of us sending something out to their local paper the student may fill out www.wit.ie/studentachievement. The extra information they provide in this form will be added to the story submitted separately to www.wit.ie/sendstory (usually by a lecturer involved/staff member).

  • In the news: State what it is or use the headline

    An interview with name of person/research from X/a group of students from WIT was/were recently featured in an article on X topic/ podcast on Y/ in X publication/website/on radio show name.

    Describe in a sentence or two what happens in the piece. E.g.

    In her opinion piece WIT lecturer in X and researcher on Y Dr Surname, gives a view on X topic.

    In this weekly podcast, listened to by thousands, WIT student Name Surname, a X year student on Y course explains the background to his Erasmus trip.

    WIT researcher Name Surname, who is doing a PhD on the topic of XYZ, talks to Publication Name journalist about how X topic is Y.

    WIT student X Name tells about her experience working abroad in an article on Website name.

    Note: You can add perhaps a line in quote from the piece, but remember the copyright either lies with the journalist or the publication so express permission must be provided by the copyright owner to re-publish in full. In publications where online ad revenue is a priority they may not allow republication at all.

    Link: Insert link here to original story

    Photo

    We can use a ‘In the news’ stock image for stories, but if you have a photo of the person mentioned in the story, please feel free to attach it.

    We cannot use the photo from the story without copyright holder’s permission

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • SHORTLISTING

    Working headline – max 15 words

    ]Person Name/Course/Department[ has been shortlisted for ]Award Category Name[ in the ]Awards Title[.

    The ]final/ceremony[ will be held in ]Name of place[ on ]Date[.

    ]Person Name/Course/Department[ is up against ]other shortlisted people[.

    ]Insert line about whether they have won/been shortlisted before or if this is the first time[.

    The category recognises the achievements of ]explain what this category is for and why.

    ]Name, Title, WIT[ said: ]“Say how happy you are to be shortlisted and what this means, and what great work you are doing that is being recognised with this shortlisting.”[

    Extra line for when you win: ]Name, Title, WIT[ said: ]“Say how happy you are to have won and what this means, and what great work you are doing that is being recognised with a win.”[

    Social media

    1. Awards website link:
    2. Related WIT social media accounts:
    3. Awards social media account names or links to them:
    4. Related hashtags (if any):

    WINNERS – if you have time please fill out this at the same time as shortlisting so we have it on file if you win.

    Working headline – max 15 words

    ]Person Name/Course/Department[ has won the ]Award Category Name[ in the ]Awards Title[.

    The ]final/ceremony[ was held in ]Name of place[ on ]Date[.

    ]Person Name/Course/Department[ was up against ]other shortlisted people[.

    ]Insert line about whether they have won/been shortlisted before or if this is the first time[.

    The category recognises the achievements of ]explain what this category is for and why[.

    ]Name, Title, WIT[ said: ]Say how happy you are to have won and what

  • Course-related awards story headline

    [Number] students recently received awards at the [YEAR] [Official title of awards].

    The awards which are in the [5th/15th etc] year are held to/mark/were launched to [insert explanation here why].

    The [YEAR] award is sponsored by [Organisation Name]. [Insert line about their involvement and what that company does or how it relates to WIT or WIT graduates.]

    The award recipients were:

    Student name, year, course, award title; Student name, year, course, award title; Student name, year, course, award title.

    [Name, title, organisation] said “The standards etc was… and we are delighted to be involved because.”

    Name, title, WIT, state involvement in the event said: “Explain importance of awards and potential for graduates/students.”

    Add in other info as required.

    Social media

    1. Related WIT social media accounts:
    2. Sponsoring organisation’s website link:
    3. Sponsors social media account names or links to them:
    4. Related hashtags (if any):

    PR to regional papers

    Ask students to fill out www.wit.ie/studentachievement ASAP.

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Course excursion story headline here

    ]A group of students/a student[ from the WIT ]School or Department or course name[ recently ]made a trip/excursion/visit[ to ]name of place, company, etc[.

    ]Insert line about what type of company organisation it was [.

    The purpose of the trip was to ]explain what the purposes is and how it relates to their studies[.

    This is a regular feature of the ]course/Department[ and takes place ]every year/every semester[ or ]This is the first time[.

    As part of the trip the group ]Insert line about what they saw/did/experienced[.

    It was organised ]through/by mention WIT links with said place/organisation etc[

    ]Name, Title, WIT lecturer/course leader[ explains why the trip was important. “Insert a sentence here explaining how useful this is for students/ what they gained from it / why it was organised.”

    ]Name, one of the students/other people involved[ said: “Insert a sentence about what they gained from it, what was enjoyable and so on.”

    Social media

    1. Hosting organisation’s website link:
    2. Organisation/company social media account names or links to them:
    3. Related WIT social media accounts:
    4. Related hashtags (if any):

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Guest speaker headline

    [WIT School/Department unit name] recently welcomed a guest speaker from [Organisation/Institute title] in [country name].

    Name, Title, Organisation was invited to speak to Xth year Full Course Title students.

    The event/speaker/talk was organised by Name, Title. He/she explains why:

    “Please provide a quote from a student or the staff member who organised this about how the visit came about and what it means for students. Why this person, if this is part of a series of lectures or every year you get someone in, why it is relevant to the students.”

    “Insert a quote from the visiting speaker (if possible) about how they benefited from trip to WIT,” said Name.

    Is there something prestigious or interesting about this person or company you should add in? Insert a few lines about background details about the relationship/with links with WIT.  Mention if the speaker is a past student, or if the company has other links, for example sponsors an award. Or any other context.

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Course story – student project assessment by industry story template

     

    [Number of people] industry representatives were at the institute on [date] to test the [1st/2nd/3rd/4th/final] year students' interview skills/assess their projects/review project posters. These were: Name, Title, Organisation.

    Insert a few lines about background details about the relationship/with links with WIT.  Anything prestigious or interesting? Mention any other context.

    The interviewers were very impressed with [e.g. mention standard, presentation, behaviour, answers, attitude, professionalism, knowledge, preparedness, etc].

    WIT lecturer Name, Title, thanked all of the interviewers/people for giving their time and expertise so generously. He/she said that “Insert quote about why this is so important and what students get from the experience.”

    Name, Title, Organisation said: “Insert quote as to why they get involved with this initiative and what they think of quality of WIT graduates/students.”

    Student feedback on the experiencewas [Insert what they feel about how useful it was].

    [Insert a sentence on what the winners get].

    The winner for [year] is Student Name, Course, and [where from ie Village/Town and County], a former pupil of [former secondary school]. He/she had this to say: “Quote of reaction from the student about how delighted they are and what they hope to go on and do next, and why they chose WIT.”

    Social media

    1. Visiting organisation’s website link:
    2. Related WIT social media accounts:
    3. Guest speaker/company social media account names or links to them:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Course launch template headline

    Name, Title, will launch the new Course Name/Item Name on Date, Time in the Location.

    The launch is open to the public.

    OR

    Waterford Institute of Technology (WIT) has launched a new course, Course Name/Item Name / In partnership with Organisation name, WIT will offer a new course in Course name.

    The course will run from Date, with applications opening/closing on Date.

    Name, Title, Organisation comments “quote about why this course/qualification is needed now.”

    The programme participants, s/he says, will “how it will develop students/enable graduates.”

    Name, course leader and lecturer in X discipline says the course is particularly suitable for people “seeking education in/working in/interested in ….”.

    A line or two about how the course was devised/compiled.

    Some lines about the course length, location, delivery, modules, etc

    Is there something prestigious or interesting about you should add in? Insert a few lines about background details about the relationship/with links with WIT.  If there is a speaker for a launch event mention if the speaker is a past student, or if the company has other links, for example sponsors an award. Or any other context.

    Social media

    1. Any partner organisation’s website link:
    2. Any partner organisation’s social media account names or links to them R
    3. Related WIT social media accounts:
    4. Guest speaker/company social media accounts

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Course promotion story headline

    People who want to improve their skills in or working in type of roles or who work in will be interested in a course which is running in Waterford.

    Waterford Institute of Technology (WIT) is currently taking applications for Course Name/Item Name / In partnership with Organisation name.

    The course will run from Date, with applications opening/closing on Date.

    Name, Title, Organisation comments “quote about why this course/qualification is needed now.”

    The programme participants, s/he says, will “how it will develop students/enable graduates.”

    Name, course leader and lecturer in X discipline says the course is particularly suitable for people “seeking education in/working in/interested in ….”.

    A line or two about how the course was devised/compiled.

    Some lines about the course length, location, delivery, modules, etc

    Is there something prestigious or interesting about you should add in? Insert a few lines about background details about the relationship/with links with WIT.  If there is a speaker for a launch event mention if the speaker is a past student, or if the company has other links, for example sponsors an award. Or any other context.

    Photo

    Note: If you don’t have a photo contact George Goulding in Educational Services to get a photo taken to accompany the story

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Life at ArcLabs: Company name

    Company name:

    In ArcLabs since:

     

    What we do

    Explain what your company does, and why, and for who (market and customers – current and future/potential), have you experienced growth in recent years, has the company changed?

     

    Why ArcLabs

    What was the attraction of ArcLabs – why exactly did you pick ArcLabs? 

    How did you find out about ArcLabs?

    What motivated you to seek space in the centre?

     

    Life at ArcLabs

    Experience

    What is/was your overall experience of being based in ArcLabs?

    How was the atmosphere/ambience beneficial to your business

     

    Added value

    Did the expertise in the centre assist with business development?

    Did you make new contacts/ interact with other clients in ArcLabs?

     

    WIT connections

    What services were used (hosting/collaborations/Innovation Vouchers)? Were they helpful?

    Did you interact with researchers/ CEDRE and/or New Frontiers?

    Any future links anticipated with ArcLabs/TSSG/WIT?

     

    After ArcLabs

    What or where has the company gone on to?

    Have there been any links from with ArcLabs used to determine the next steps?

    What’s next for the company and the team?

  • Working headline – max 15 words

    [Company name] has been sponsoring employees to do part-time courses at WIT since [year name] in [Town, County].

    [Name, Title] explains the importance of education and training opportunities for its team:

    “Insert quote about the value of training to your company.”

    Insert details of what types of courses you send your staff on, and if you think there’s a good relevant range to meet business needs.

    [Name] explains how [company name] has benefited from giving staff training opportunities:

    Insert a few lines about what staff bring back to the company from their learnings.

    S/he explains how staff benefit from [company name]’s training allowance:

    Insert details on what staff learn or how they develop through learning. We welcome any stories of how sending a staff member on one course really was a positive turning point or if there’s any anecdotes about how your staff embraced learning.

    Insert blurb about the company.

    Social media

    1. Company website link:
    1. Company social media accounts:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • To be filled out by a company/organisation

    Industry work placement employer story headline

    [Company/organisation name] in Village/Town and County has been taking WIT students on work placement since [year name].

    Insert details of any other collaborations with WIT outside of work placement e.g. R&D or a memorandum of understanding, etc.

    [Name, Title] explains why the company decided to offer work placement to WIT students:

    “Insert quote about how it helps with graduate recruitment and your recruiting pipeline; good work ethic/reputation of students, have a good grounding or easily trainable; or if it’s a pay it forward/goodwill gesture to help the next generation, or if you allow students to work on projects that there is no urgency on but are nice-to-dos.”

    Insert details of what roles you take work placement students from and what courses in particular, how many a year you take on.

    Prompt: where possible mention the department, or job title, or the type of work carried out? Mention the courses they have been taken on from. You could mention that you’ve been doing it for years, it is also worthwhile mentioning if you have an established work placement programme, and also if students are in competition with applicants from other colleges.

    He/she adds what makes [company name] an attractive place to work:

    Prompt: you could mention something about your workplace environment, the range of client projects, promote your products, services, talk about the training students receive, or the likelihood to be re-hired. You could mention word of mouth popularity among students about your co. or how it helps create awareness among students and graduates,

    [Individual name] explains how [company name] has benefited from students doing work placements: “Insert a few lines about the experience. This is a way to highlight ways you feel our courses/modules match skills needs, or the quality of graduate. You could reference that they have the basic job-related skills or theory to get them up and running or that they have soft skills. You could mention the importance an employer plays in a career path and helping shape the next generation.

    S/he explains how WIT students on work placement benefit from [company name]’s collaboration with WIT: Insert details on what students learn or how they develop on work placement/ insert details of any students who have gone on to seek further work with the company.

    Insert line on how you find the WIT work placement process Prompt: This is a way to highlight the engagement you have with work placement co-ordinators from site visits to how WIT puts forward applicants or advertises roles.

    Insert blurb about the company.

    Social media

    1. Company website link:
    2. Company social media accounts:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • International trip - trade fair or partner site story template 

    A delegation from the WIT recently travelled to [country name] to develop new educational links.

    Members of the International Office and ]School or Department/Research Group or course name[ staff recently attended a trade fair/met with officials from College Names in ]Location[.

    Mention if they travelled as part of Enterprise Ireland group or other group or were invited.

    Mention what links WIT has already with that country.

    The ]title of trade fair[ was attended by ]people from colleges/agents/schools etc[.

    Name, Title, WIT explains how successful the trip was. “Give some very general details about what may come out of it – don’t need to name check organisations necessarily – hope to develop future MoUs, or hope to have more students coming from X country or city.”

    Social media

    1. Insert link to event website:
    2. Event social media account names or links to them:
    3. Related WIT social media accounts:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • International visiting scholar template headline

    [WIT School/Department unit name] recently welcomed a visiting scholar from [Organisation/Institute title] in [country name].

    Name, Title, Organisation is in WIT for [amount of time] as part of the [name of programme, exchange, or scholarship].

    While in WIT they will [insert details of who they will be working with? What do they hope to achieve here?].

    Name, Title, WIT said, “Please provide a quote from a student or the staff member who organised this about how it came about and what it means for WIT. Why this person, why is this important.”

    “Insert a quote from the visiting scholar (if possible) about how they benefited from trip to WIT,” said Name.

    Is there something prestigious or interesting about this person or company you should add in? Insert a few lines about background details about the relationship/with links with WIT.  Mention any other context.

    Social media

    1. Visiting organisation’s website link:
    2. Related WIT social media accounts:
    3. Guest speaker/company social media account names or links to them:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • International visitor(s) to WIT story template headline

    [WIT School/Department unit name] recently welcomed visitors from [Organisation/Institute title] in [country name].

    Write a sentence saying how many people were here, what type of people they were eg students of X discipline, lecturers, heads of organisations. The group were here from/to [insert dates].

    While at WIT they [insert details of what they did at WIT, if they attended classes, who these were run by, or if they viewed anything in particular. What was the itinerary? Give a few details on something very interesting or useful. If there were talks/demonstrations, who from WIT got involved? How did the visitors enjoy the experience? Who did the person meet with here? Who did the person address if they gave a talk? What was the talk about? What is the outcome of the visit eg future collaboration etc.

    The event/speaker/talk was organised by Name, Title, WIT. He/she explains why:

    Name, Title, Organisation had this to say about the visit to Waterford.

     “Insert a quote from the visiting speaker (if possible) about how they benefited from trip to WIT.”

    Is there something prestigious or interesting about this person or company you should add in? Insert a few lines about background details about the relationship/with links with WIT.  Mention any other context.

    While in Ireland/Waterford they also [Insert details about any other experiences they had planned.)

    Social media

    1. Visiting organisation’s website link:
    2. Related WIT social media accounts:
    3. Guest speaker/company social media account names or links to them:
    4. Related hashtags (if any):

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • MoU memorandum of understanding story template

    Waterford Institute of Technology has signed a memorandum of understanding (MoU) with Organisation name.

    The MoU will see the two organisations working together in the field of ______.

    Insert history of the two organisations’ relationship.

    Insert details of when and where MoU signed and who was present.

    Insert details of what departments/staff will work with each other. Insert details of how students will benefit.

    At the signing of the MoU President of WIT, Prof Willie Donnelly said: “Insert quote approved by the President on how important this is.

    Name, Title Organisation said: “Insert quote here – approved by organisation.”

    School/Department head at WIT Name added: “Insert an additional quote here if required.”

    Insert paragraph about what the organisation does, where located, how it will benefit.

    Insert further details of the MoU

    Social media

    1. Other organisation’s website link:
    2. Organisation/company social media account names or links to them:
    3. Related WIT social media accounts:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Research funding story template

    Scientists/researchers/a researcher at Waterford Institute of Technology (WIT) have/has been awarded funding for research into [discipline area] from [funding body].

    Insert paragraph about WIT’s involvement in research in this area. WIT research group/centre is part of the School of Name at Waterford Institute of Technology (WIT).

    Insert sentence about the funding body/funding tranche. (a good source is official press release)

    Research will be done in collaboration with [institution, research names if relevant].

    This work [has major implications for/is of interest to who and why].

    Title, Name, Role in Research Principal Investigator of the [Name of project], and [details of what they do at WIT] said: “Explain why it is important and who to, and anything interesting.”

    [Insert some details from the plan if you wish].

    [Title, Name,] added “something else interesting in quotes understandable to a layman/industry audience”.

    [Title, Name] added “something else interesting in quotes understandable to a layman/industry audience”.

    For further information on the [title of research] visit [insert link].

    [Insert details of related/previous/ongoing research completed by this person/team]

    Social media

    1. Related WIT social media accounts:
    2. Visiting organisation’s website link:
    3. Guest speaker/company social media account names or links to them:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Research journal publication story headline

    Study shows X is related to Y

    Research/a study from scientists/researchers/a Waterford Institute of Technology (WIT) researcher has found [insert details in plain language].

    The research, published in [Journal name] has found [insert details in plain language]. The outcome demonstrates write something here. [Mention if this is the first research/study of its kind].

    This research was conducted at [WIT research group/centre], which is part of the [School of Name at Waterford Institute of Technology (WIT)]. Research was done in collaboration with [institution, research names if relevant].

    This work [has major implications for/is of interest to who and why].

    The study was funded by [Funding body].

    [Insert line on findings/methodology]

    [Title, Name, Role in Research] Principal Investigator of the [Name of project], and [details of what they do at WIT] said: “Explain why it is important and who to, and anything interesting.”

    [Insert some details from the findings if you wish].

    [Title, Name] added “something else interesting in quotes understandable to a layman/industry audience”.

    For further information on the [Publication name] publication of [title of research] visit [insert link].

    The [research team/researcher] continues to study [insert details of related or follow on research].

    [Insert details of related/previous/ongoing research completed by this person/team]

    Social media

    1. Related WIT social media accounts:
    2. Visiting organisation’s website link:
    3. Guest speaker/company social media account names or links to them:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Research or academic conference paper or attendance story headline

    ]A lecturer/student/researcher[ from the WIT ]School or Department/Research Group or course name[ recently ]delivered a presentation[ at ]title of conference[ in ]Location[.

    The ]title of conference[ was on the theme of ]theme name[ and is attended by ]people in what area of expertise[. It takes place ]every year/two years insert frequency[.

    This is the first/third/10th time ]Name of person[ has attended. ]Name of person[ is a ]lecturer/student/researcher[ with ]an interest/specialist area/expertise[ in ]name of subject[.

    The title of their ]paper/presentation[ was: ]Insert title[.

    ]Insert two or three sentences explaining what the research/paper/presentation is about, if they’ve received funding for the research or had related research success/publications.[

    ]Insert a line about the person’s involvement with organisation/conference if they are involved.[

    ]Insert a line about how the person brings the research into their teaching[

    ]Insert a line from your CV – what’s your background that you want to mention in this article.[

     

    Social media

    1. Insert link to conference website:
    1. Conference social media account names or links to them:
    2. Related WIT social media accounts:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Staff professional association position story

    ]Name, Title, WIT[ has been appointed to the position of ]Title[ with the ]Organisation/Association Name[ the representative body for ]explain what the association/organisation is/does[ for ]period of time e.g. 2018-2020[.

    ]Insert a line about what the organisation does.[

    ]Insert a line about the individual’s involvement e.g. past chairperson? Only Irish representative, former Treasurer, a founder?[

    ]Name, Title[ is a ]insert details of current role, lectures in X modules on Y courses or does research into Z, or is involved in this sphere and how[.

    ]Name[ says: “Explain how happy you are to get this role and what you hope to achieve or bring to the role with you.”

    Social media

    1. Organisation’s website link:
    2. Organisation social media account names or links to them:
    3. Related WIT social media accounts:
    4. Related hashtags (if any):

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

    Image requirements, photo of individual or logo of organisation

  • Visiting schools template headline

    [WIT School/Department unit name] recently welcomed pupils from School Name, Town, County/schools in Name of Area to/for insert event details.

    Explain in a few sentences what was the purpose of the visit by the students? When did it take place? Is this an annual/regular event? Which schools were the students from (Name, Town, County). What year/class are they?

    The event/speaker/talk was organised by Name, Title. He/she explains why:

    “Please provide a quote from the staff member who organised this about how the visit came about and what it means for school pupils. Why does the event take place and what is the value.”

    “Insert a quote from a teacher (if possible) about how they benefited from trip to WIT,” said Name, Title, School.

    Is there something prestigious or interesting about this event you should add in? Insert a few lines about background details about the relationship/with links with WIT.  Mention any other context.

    ENDS

    Social media

    1. Visiting organisation’s website link:
    2. Related WIT social media accounts:
    3. School’s social media account names or links to them:

    Photo

    Caption for photo: Pictured from left are: Name, Title, Organisation. Photo by: Photographer name

  • Local papers love sharing stories about local people. A story about an individual has a good chance of being published in their local paper if we know which papers are their local papers and they give extra info about who they are and where they are from. E.g. the street or townsland or area they are from, family members details, or community involvement.

How to refer to WIT correctly

Waterford Institute of Technology not the Waterford Institute of Technology

In the second and subsequent instances it is WIT not Waterford IT

Waterford IT is only used in relation to sports teams and sports reports

It is commonplace to refer to WIT as ‘the Institute’ in internal communications, this can be replaced by WIT

WIT is singular. Refer to WIT as it rather than they


How to refer to people correctly

Use a person’s first name and surname when they are mentioned first, as well as their job title and an academic title.

Academic titles

Dr not Dr. or Doctor

Prof rather than Prof. or Professor

(The use of . in Dr. may be commonplace however it is an Americanisation and unnecessary)

Job titles

Capitals are fine in job titles that are specific – but are not used if you are being general (eg a science lecturer)

Mr/Ms

If a person does not have an academic title we do not use Mr or Miss/Ms/Mrs


Times and dates

Our preferred use for simplicity and a clean look is

  • 17 March 2017
  • Or Friday, 17 March 2017

Things to avoid:

  • adding th and so on after a date
  • writing out dates phonetically the 1st of March
  • Putting the number after the month eg March 17 – this is an Americanism

Times

10am or 6pm. 10.15am or 5.15pm

There is no need for dots or spaces or adding in extra zeros (10.00 a.m.)

When issuing an embargo on a press release please use 12.01am rather than 12am to denote midnight and avoid confusion.

You can say something will take place from 9-5pm or between 9am and 5pm.There is no need


Numbers

For consistency we ask that people use:

  • One to nine are spelled out
  • 10 upwards is in numbers

Numbers at the start of a sentence are always spelled out. If you don’t like the look of this – word your sentence so it doesn’t start with a number.

Place a comma in numbers over 1,000

% / per cent / percent. Please ensure you use one style throughout your text, and stick to it.


School, Department, Course titles

Please check correct School, Department and Course titles.


Capitalisation

It’s commonplace (but wrong) to uppercase words unnecessarily to denote importance. Best practice to ease the reader experience is to lowercase words unless they are proper nouns i.e. a proper name for something.

Headlines and subheadings should never be written like this: National Award for School of Engineering Lecturer

Instead words that are not official titles should be lowercase like so: National award for School of Engineering lecturer

When in doubt, take the capital letter out.

Full writing style guide A-Z

Addresses

Ensure that 'County' or 'Co' is used to indicate a county as follows:

'Co' is to be used in addresses.Do not use full stop after 'Co'.

'County' is to be used within body text. You can refer to the 'a county player' or 'across the county'.

Ampersand (&)

Do not use unless it's part of an official course/company title. Use 'and' in normal text.

Apostrophes

1990s, 1980s etc do not take an apostrophe. Be careful in general about misuse of apostrophes, eg omitting them when they are necessary ('Its one of the best courses') or using them when not necessary ('it's beautiful surroundings make it special').

Only plurals end with 's' for the possessive ('tourists’ cars', 'visitors’ feedback'). But for one visitor, the apostrophe goes before the s ('visitor’s feedback'). Where 's' is the last letter in the word ('James') add on the apostrophe s at the end ('St James’s Street', 'William Butler Yeats’s poetry'). 

Capitalisation

Don't overuse. Only use for proper nouns. Don't capu up all the words in a headline.

DO NOT WRITE SENTENCES ALL IN UPPERCASE as it is more difficult to read online.

It’s commonplace (but wrong) to uppercase words unnecessarily to denote importance. Best practice to ease the reader experience is to lowercase words unless they are proper nouns i.e. a proper name for something.

Headlines and subheadings should never be written like this: National Award for School of Engineering Lecturer

Instead words that are not official titles should be lowercase like so: National award for School of Engineering lecturer

When in doubt, take the capital letter out.

Commas

Use two commas, or none at all, when inserting a clause in the middle of a sentence

NOTE: In some cases using two commas to create a sub-clause is still incorrect. You know it is incorrect if, when you remove the sub-clause entirely, the sentence does not make sense

Company titles

Omit 'Ltd', 'plc' etc – it is not necessary

Comprises

Do not follow with 'of'

Dates

Use format: Tuesday, 3 February 2009. Note comma after the day.

Easter

Uppercase

E.g.

Use full stops for consistency.

Email

No hyphen, lower case unless at start of sentence ('Email us at' but 'You can email us at').

Etc

No full stop 

Euro

Lower case unless at start of sentence.

Exclamation marks

Keep to a minimum.

Ezines

No hyphen, lower case unless at start of sentence.

Festivals

Use upper case for full titles, lower case for other references ('The Imagine Arts Festival takes place in October. The festival attracts visitors from...').  

Figures

Use words for nine and under except with addresses, distances, percentages, weights and measures ('three years', 'four mountains' but '1km', '8kg', '3m' (metres), '5m2' (BUT '3 square miles')). 

Use figures for 10 and over ('27 years ago', 'over-60s'). Same rule applies for 'seventh, ninth, 21st'.

Exception: any number used at the start of a sentence should be written out in words even if it is 10 or over ('Seventy-five visitors attended the exhibition').

If using millions or billions, use the full word not 'm' or 'bn' and do not write out the full figure including all the zeros ('8.7 million units', £1.5 billion').

For large numbers, use commas ('2,996' not '2996').

Forward slashes ('/')

Do not insert a space before or after ('Waterford / Dungarvan' should be 'Waterford/Dungarvan').

'Founded'

No need to ever use word 'originally' before this.

Group

Lowercase if used in a general way or to describe part of something larger ('project working group') but uppercase if part of the title of a major organisation ('Kerry Group').

H

Words beginning with 'h' take 'a' when the stress is on the first syllable ('a history', 'a hospital') but 'an' when the stress is on the second ('an hotel', 'an historic occasion').


Hyphens

Include when two words are tied together to make an adjective ('top-class accommodation’, 'business-oriented approach). Also, a building is three years old but it is a 'three-year-old building’.

i.e.  

Use full stops for consistency

Italics

Avoid where possible, as they are harder to read on screen.

Job titles

In most cases the person’s title will take precedence to their name, so putting title first and then name is usually most appropriate ('WIT Job Title Firstname Surname today said').

Uppercase job titles 'Chief Executive’ unless talking about 'chief executives' in general, which would be lowercased.

Key

An overused word ('this project will be a key focus for 2018'). Try: 'this project will be a focus for 2018'.

Keywords

All one word.

Less v fewer

Use 'fewer' when referring to individual items grouped together ('fewer events’), otherwise, use 'less' ('less space').

Licence/license

The first is a noun ('a licence'), the second is a verb ('licensing the premises').

'Meet with'

Just use 'meet'. Same applies to 'sell off' – just use 'sell'.  

Minister

Uppercase for noun whether full title or generic ('The Minister for Education, 'Government Ministers') but not adjective 'ministerial'. 

Money

€10 not €10.00.

Mr, Mrs, Miss, Ms, Dr, Prof

No full stop after. Same goes for 'St Stephen’s Green' – no full stop after 'St'.

Northern Ireland

Write as written here.

Numbers

See Figures. 

Online

All one word. Same goes for 'website'.

Over

Often used when 'more than' would be better ('more than 60% of visitors' not 'over 60% of visitors').

Per cent

Use symbol ('1%'; '15 to 20 %'). Or at least stay with the one style whatever you opt for.

Period of time

Just use 'period' or replace with the actual length of time ('several years').

Pluralisation

United States is a plural so 'The United States are'.

But most other entities - countries, companies etc - are singular, so treat as such (‘the organisation was planning’ or ‘WIT is on hand to’).

WIT is singular.

President

Uppercase if referring to the President of a country; otherwise lowercase.

Quotations

Use single quotation marks -

  • In headlines, sub headings and picture captions
  • For a quote within a quote (The Chief Executive said: “This is a big improvement on what was described in the report as ‘an inefficient system’.”)

Otherwise use normal, double quotation marks.

If omitting some text from the middle of a quote, use three stops and a space after ('He said: "It filled me with optimism that young people can develop skills… to move forward in their careers in tourism.”)

Regions

Lowercase and separate e.g. south east

Report

Use uppercase for the name of a report, but lowercase otherwise

Representatives

Takes 'of' not 'from' after ('representatives of').

Spacing

Ensure there is one space after every full stop before start of next sentence.

Titles (of plays, books etc)

Avoid italics and quote marks. Just say 'Ulysses by James Joyce', 'Waiting for Godot by Samuel Beckett'.

Lowercase words such as 'a', 'an', 'and', 'at', 'for', 'from', 'in', 'of', 'the', 'to' unless they are the first word of the title/sentence.  

Under way

Two words.

US spelling

Do not use. So 'modernize' should be 'modernise'. Use s instead of z. Similarly, 'remodeled' should be 'remodelled' and 'meters' should be 'metres'. Remove the dot after Dr.

Vitally important

Just use 'vital'.

Web

Lowercase unless at the start of a sentence.

Webpage

All one word and lowercase unless at the start of a sentence.

Website

All one word and lowercase unless at the start of a sentence.

Which/that/who

'Which' or 'that' for things [including the Government, companies, councils, etc]; who for people. So 'the company that has worked hard' but 'the employees, who have worked hard'.

While

Not 'whilst'; if you mean although, use 'although'.

For consistency please use the following:

Main Campus

The buildings on WIT’s Main Campus, Cork Road, Waterford are:

Tourism & Leisure Building

Main Building not Engineering & Science Building

Business Building

FTG Building

Walton IT Building

O’Connell Bianconi (Health Sciences) Building not Nursing Building

The Luke Wadding Library

The Courtyard

R Block

Multi-purpose Hall not Sports Hall

The Gallery

The Dome Bar

Student accommodation on this campus is called College Campus (the other one is City Campus)

Applied Technology Campus

This is in Waterford Industrial Estate

The buildings here are:

Applied Technology Building not Norco

Engineering Research Building

Plumbing Building

West Campus

WIT’s West campus, Carriganore, Waterford is often called Carriganore, however the correct use of the building name followed by West Campus, Carriganore, Waterford is encouraged.

The buildings here are:

The WIT Arena

Arclabs

Netlabs

Carriganore House

Beechfield House

Archives

College Street Campus

Convent Building

Arts Building

St Dominic’s

3D studios

HA Building

The Bakery

Pottery

The Granary

WIT’s Department of Architecture is based in The Granary, Hanover Quay, Waterford

Kilkenny Campus

Research and Innovation Centre, WIT Kilkenny Campus, Burrell Hall, St Kieran’s College