BA (Hons) in Design (Visual Communications)

Code

SE201

Location

Waterford

Campus

College Street

Level Level 8
Duration 4 years
CAO Points 299
Credits 240
Study Abroad View details
Fees View Details

What is Visual Communication?

Visual Communication is often referred to as graphic design and it embraces symbols, type and images that appear in the commercial public domain.

Graphic designers work across a wide variety of print and screen disciplines and the end result is normally a creative output in 2D format. With the arrival of digital and mobile technology, visual communication now includes visual media, information design and screen-based design.

What is the BA (Hons) in Design (Visual Communications)?

This is a four year degree course, which prepares students for employment in the advertising and design area.

The course reflects academic and creative input, which is required for the dynamic nature of commercial graphic design. The degree has been designed to be innovative, consisting of studio practice, design history, marketing, legal and visual culture. The practice-based elements of the course include graphic design/typography in print and design, illustration, together with printmaking, digital media and photography

Special Feature of the Course

The primary learning curve is to develop strong creativity that will result in building confidence through experimentation. Other special features include legal aspects and entrepreneurial development.

Year 1

Semester 1	Semester 2
Design Core One - Principles of Design	Design Core Two - Typographic Design
Design Technology One	Design Technology Two
Illustration One	Illustration Two
Photography One	Photography Two
Writing & Study Skills	Research Methods

Year 2

Semester 3	Semester 4
Design Core Three - Poster Design	Design Core Four - Logotype Design
Design Technology Three	Design Technology Four
Image-making One	Image Making Two
Design Culture One	Design Culture Two

Year 3

Semester 5	Semester 6
Design Core Five - Branding Design	Design Core Six - Packaging Design
Image-making Three	Design Culture Four
Design Culture Three	Legal Aspects of Design
Marketing for Design	Choose two of the following electives:
	*Film Studies
	*Independent Study
	*Legal Aspects
	* = Elective
	The delivery of electives will depend on the demand and resources available