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Visual Communication is often referred to as graphic design and it embraces symbols, type and images that appear in the commercial public domain.
Graphic designers work across a wide variety of print and screen disciplines and the end result is normally a creative output in 2D format. With the arrival of digital and mobile technology, visual communication now includes visual media, information design and screen-based design.
This is a four year degree course, which prepares students for employment in the advertising and design area.
The course reflects academic and creative input, which is required for the dynamic nature of commercial graphic design. The degree has been designed to be innovative, consisting of studio practice, design history, marketing, legal and visual culture. The practice-based elements of the course include graphic design/typography in print and design, illustration, together with printmaking, digital media and photography
The primary learning curve is to develop strong creativity that will result in building confidence through experimentation. Other special features include legal aspects and entrepreneurial development.
| Semester 1 | Semester 2 |
|---|---|
| Design Core One - Principles of Design | Design Core Two - Typographic Design |
| Design Technology One | Design Technology Two |
| Illustration One | Illustration Two |
| Photography One | Photography Two |
| Writing & Study Skills | Research Methods |
| Semester 3 | Semester 4 |
|---|---|
| Design Core Three - Poster Design | Design Core Four - Logotype Design |
| Design Technology Three | Design Technology Four |
| Image-making One | Image Making Two |
| Design Culture One | Design Culture Two |
| Semester 5 | Semester 6 |
|---|---|
| Design Core Five - Branding Design | Design Core Six - Packaging Design |
| Image-making Three | Design Culture Four |
| Design Culture Three | Legal Aspects of Design |
| Marketing for Design | Choose two of the following electives: |
| *Film Studies | |
| *Independent Study | |
| *Legal Aspects | |
| * = Elective | |
| The delivery of electives will depend on the demand and resources available |
| Semester 7 | Semester 8 |
|---|---|
| Design Core Seven - The Design Brief | Design Core Eight - Complete Design Brief |
| Design Culture Five (Thesis) | Entrepreneurial Skills |
| Design Studio Practice |
2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7
Art or Design & Communication Graphics: O3/H5
Advertising Agencies
Design Consultancies
Digital Media
Television
Screen & Web Design
Public Relations
Marketing
Illustration
Printing & Digital Output Design
Publishing & Editorial
Photo & Image Libraries
Graduates can proceed to postgraduate Higher Diploma in Art & Design in Education and to Masters Research.
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