Code
SE410
Location
Waterford
Campus
Cork Road
- Level Level 8
- Duration 4 years
- CAO Points 281
- Credits 240
- Study Abroad View details
- Placements View Details
- Fees View Details
What is Marketing and Digital media?
Marketing is responsible for developing strategic communications and building relationships with customers. It involves researching customer needs, developing products & services that satisfy these needs and converting them into brands. We then use a combination of communications strategies such as Advertising, Sales Promotions, PR & Influencer Marketing to sell these brands to customers.
In recent years Marketing has shifted into the Digital Media sector where businesses communicate directly with customers using websites, mobile phone apps and social media. Marketing and digital media encompasses all social media platforms that connect organisations to customers and these platforms are constantly evolving as we strive to meet changing customer needs.
What is the BA (Hons) in Marketing & Digital Media?
The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.
Year 1
| Semester 1 | Semester 2 |
|---|---|
| Digital Media 1 | IT & Communication Skills 2 |
| IT & Communication Skills 1 | Macroeconomic Environment |
| Introduction to Management | Marketing Communications |
| Introduction to Statistics | Marketing Mix |
| Market Pricing | Organisational Behaviour |
| Principles of Marketing | Social Media Technologies |
Year 2
| Semester 3 | Semester 4 |
|---|---|
| Applied Services Marketing | Accounting for Business |
| Consumer Psychology | Commercial Law |
| Digital Media 2 | Consumer Environment |
| Direct & Database Marketing | Introduction to Advertising |
| Introduction to Business Law | Marketing Research Practice |
| Marketing Research Theory | Print Media Advertising |
Year 3
| Semester 5 | Semester 6 |
|---|---|
| Advertising Message & Media Planning | Work Placement 1 |
| Customer Relationship Management | Work Placement 1 Log Book |
| Digital Creativity & Design | International Placement 1 |
| Financial Management | |
| Web Development | |
| Choose one of the following electives: | |
| *Sports Marketing | |
| *Marketing/Advertising Project 1 | |
| * = elective module | |
Year 4
| Semester 7 | Semester 8 |
|---|---|
| Digital Media Advertising | Digital Marketing |
| International Marketing | Marketing Challenge |
| Services Marketing Theory | Global Strategic Marketing |
| Strategic Public Relations | SEO & Analytics |
| Web Design | Strategic Brand Management |
| Choose one of the following electives: | Choose one of the following electives: |
| *Professional Selling Skills | *Social & Ethical Marketing |
| *Marketing/Advertising Project 1 | *Small Business Management |
| *Marketing/Advertising Project 2 |
Leaving Cert: Minimum entry requirements for BA (Hons) in Marketing & Digital Media
2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7
Advanced and Equivalent Entry for BA (Hons) in Marketing & Digital Media:
Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:
- Advertising
- Online Media (Managing company website/ social media/online promotions)
- Marketing Research
- Brand Management
- Sports Sponsorship
- Sales & Purchasing
- Public Relations
BA (Hons) in Marketing & Digital Media work placement or study abroad
The work placement or study abroad takes place in Semester 8. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers (C+C), Bank of Ireland and Advertising Agencies such as Core, and TBWA. Students can also opt to study abroad in one of SETU Waterford’s partner institutions in Europe, Canada or the USA.
Follow on Study for the BA (Hons) in Marketing & Digital Media
Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:
- Advertising
- Online Media (Managing company website/ social media/online promotions)
- Marketing Research
- Brand Management
- Sports Sponsorship
- Sales & Purchasing
- Public Relations
BA (Hons) in Marketing & Digital Media work placement or study abroad
The work placement or study abroad takes place in Semester 8. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers (C+C), Bank of Ireland and Advertising Agencies such as Core, and TBWA. Students can also opt to study abroad in one of SETU Waterford’s partner institutions in Europe, Canada or the USA.
All honours degree programmes in the School of Business have relevant taught postgraduate study options which are featured here.
The school also has postgraduate research options including Master by Research and PhD opportunities.
