BA (Hons) in Marketing & Digital Media

Bachelor of Arts (Honours)Marketing & Digital Media

Full Time
2020 CAO range:
        271 - 529
Cork Road
4 years
240 ECTS

What is marketing and digital media?

Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organisation to its customers and wider public. Marketing’s interaction with a business’ customers and public has shifted into the digital media space where business communicate directly to customers using, for example, mobile phones, websites, social media, email. Marketing and digital media encompasses all platforms that connect organisations to customers and, in turn, translate customer information via marketing analytics into new knowledge for the business to help it further meet customers’ needs.

What is the BA (Hons) in Marketing & Digital Media?

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.


WIT Students Come Out On Top In Viral Competition 

Team ‘Media Edge’, comprising of four third year students from the Marketing programme at WIT, has been announced as the overall winners of the live-project corporate competition supported by Enterprise Rent-A-Car.era

Enterprise Rent-A-Car partnered with students from the class from WIT where teams of students were provided with a real-life marketing brief as part of their advertising strategy module. Enterprise began working with students as part of a mentoring programme in January, when the teams were asked to devise an advertising strategy to include a video element to promote leisure car rental in the South East area.

Photo details(left to right): Steven Coyle, Vehicle Acquisitions Manager, Jennifer Minogue, HR Generalist and Talent Acquisition Specialist, Leslee O' Loughlin, HR Manager Enterprise Rent-a-Car photographed with members of the winning team Media Edge, Neasa O' Brien, Eibhlin O' Keeffe, Hazel McPartlan and Jenna Eustace.


In order to facilitate the delivery of programmes during the Covid-19 pandemic, module outline and order may change slightly for the academic year 2020/2021.

Year 1
Semester 1Semester 2
Digital Media 1IT & Communication Skills 2
IT & Communication Skills 1Macroeconomic Environment
Introduction to ManagementMarketing Communications
Introduction to StatisticsMarketing Mix
Market PricingOrganisational Behaviour
Principles of Marketing Social Media Technologies
Year 2
Semester 3Semester 4
Applied Services MarketingAccounting for Business
Consumer PsychologyCommercial Law
Digital Media 2Consumer Environment
Direct & Database MarketingIntroduction to Advertising
Introduction to Business Law Marketing Research Practice
Marketing Research TheoryPrint Media Advertising
Year 3
Semester 5Semester 6
Advertising Message & Media PlanningDigital Media Advertising
Customer Relationship ManagementInternational Marketing
Digital Creativity & DesignServices Marketing Theory
Financial ManagementStrategic Public Relations
Web DevelopmentWeb Design
Choose one of the following electives:Choose one of the following electives:
*Sports Marketing*Professional Selling Skills
*Marketing/Advertising Project 1 *Marketing/Advertising Project 1
* = elective module*Marketing/Advertising Project 2
Year 4
Semester 7Semester 8
Work Placement 1Digital Marketing
Work Placement 1 Log BookMarketing Challenge
International Placement 1Global Strategic Marketing
SEO & Analytics
Strategic Brand Management
Choose one of the following electives:
*Social & Ethical Marketing
*Small Business Management

Leaving Cert: Minimum entry requirements for BA (Hons) in Marketing & Digital Media

2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7


Advanced and Equivalent Entry for BA (Hons) in Marketing & Digital Media:


Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:

  • Advertising

  • Online Media (Managing company website/ social media/online promotions)

  • Marketing Research

  • Brand Management

  • Sports Sponsorship

  • Sales & Purchasing

  • Public Relations

BA (Hons) in Marketing & Digital Media work placement or study abroad

The work placement or study abroad takes place in Semester 7. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers (C+C), Bank of Ireland and Advertising Agencies such as Rothco, Cawley Nea and Youngs. Students can also opt to study abroad in one of WIT’s partner institutions in Europe, Canada or the USA.


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