BA (Hons) in Marketing with Advertising & Online Media

What is marketing and digital media?

Marketing is responsible for developing strategic communications and building relationships with customers. It involves researching customer needs, developing products & services that satisfy these needs and converting them into brands. We then use a combination of communications strategies such as Advertising, Sales Promotions, PR & Influencer Marketing to sell these brands to customers.

In recent years Marketing has shifted into the Digital Media sector where businesses communicate directly with customers using websites, mobile phone apps and social media. Marketing and digital media encompasses all social media platforms that connect organisations to customers and these platforms are constantly evolving as we strive to meet changing customer needs.

What is the BA (Hons) in Marketing & Digital Media?

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.

WIT Students Come Out On Top In Viral Competition

Team ‘Media Edge’, comprising of four third year students from the Marketing programme at WIT, has been announced as the overall winners of the live-project corporate competition supported by Enterprise Rent-A-Car. era

Enterprise Rent-A-Car partnered with students from the class from WIT where teams of students were provided with a real-life marketing brief as part of their advertising strategy module. Enterprise began working with students as part of a mentoring programme in January, when the teams were asked to devise an advertising strategy to include a video element to promote leisure car rental in the South East area.

Photo details(left to right): Steven Coyle, Vehicle Acquisitions Manager, Jennifer Minogue, HR Generalist and Talent Acquisition Specialist, Leslee O' Loughlin, HR Manager Enterprise Rent-a-Car photographed with members of the winning team Media Edge, Neasa O' Brien, Eibhlin O' Keeffe, Hazel McPartlan and Jenna Eustace.

Year 1
Semester 1	Semester 2
Digital Media 1	IT & Communication Skills 2
IT & Communication Skills 1	Macroeconomic Environment
Introduction to Management	Marketing Communications
Introduction to Statistics	Marketing Mix
Market Pricing	Organisational Behaviour
Principles of Marketing	Social Media Technologies

Year 2
Semester 3	Semester 4
Applied Services Marketing	Accounting for Business
Consumer Psychology	Commercial Law
Digital Media 2	Consumer Environment
Direct & Database Marketing	Introduction to Advertising
Introduction to Business Law	Marketing Research Practice
Marketing Research Theory	Print Media Advertising

Year 3
Semester 5	Semester 6
Advertising Message & Media Planning	Digital Media Advertising
Customer Relationship Management	International Marketing
Digital Creativity & Design	Services Marketing Theory
Financial Management	Strategic Public Relations
Web Development	Web Design
Choose one of the following electives:	Choose one of the following electives:
*Sports Marketing	*Professional Selling Skills
*Marketing/Advertising Project 1	*Marketing/Advertising Project 1
* = elective module	*Marketing/Advertising Project 2

Year 4
Semester 7	Semester 8
Work Placement 1	Digital Marketing
Work Placement 1 Log Book	Marketing Challenge
International Placement 1	Global Strategic Marketing
	SEO & Analytics
	Strategic Brand Management
	Choose one of the following electives:
	*Social & Ethical Marketing
	*Small Business Management

Leaving Cert: Minimum entry requirements for BA (Hons) in Marketing & Digital Media

2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7

Advanced and Equivalent Entry for BA (Hons) in Marketing & Digital Media:

Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:

Advertising
Online Media (Managing company website/ social media/online promotions)

Marketing Research
Brand Management
Sports Sponsorship
Sales & Purchasing
Public Relations

BA (Hons) in Marketing & Digital Media work placement or study abroad

The work placement or study abroad takes place in Semester 7. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers (C+C), Bank of Ireland and Advertising Agencies such as Rothco, Cawley Nea and Youngs. Students can also opt to study abroad in one of WIT’s partner institutions in Europe, Canada or the USA.