Bachelor of Business Hons (Marketing)

Bachelor of Business (Honours)Business (Marketing)

Full Time
2020 CAO range:
        271 - 578
Cork Road
4 years
240 ECTS

Students on the Bachelor of Business Honours at WITWhat is the Marketing stream on the BBS (Hons) programme?

The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The programme includes lab work, seminars, case studies and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

Graduates of this degree will be very well-positioned to pursue a career in many marketing related areas such as:

  • Advertising
  • Brand Management and digital branding
  • Digital Marketing (website design/ social media/online promotions/email marketing)
  • Marketing Research
  • Sports Sponsorship
  • Sales Management
  • Customer Relationship Management
  • Marketing Communications and Public Relations
  • International Marketing Management
  • Teaching


Language Options

While undertaking the Bachelor of Business (Hons) you are encouraged to study one of four languages, although this is not a requirement.  Languages offered:

  • French

  • German

  • Irish

  • Spanish

In order to facilitate the delivery of programmes during the Covid-19 pandemic, module outline and order may change slightly for the academic year 2020/2021.

This course is a stream on the common entry BBS (Hons) programme. Modules in year 1 and year 2 are common to all streams and modules in year 3 and 4 are specific to the Marketing stream.

Year 1

Semester 1

Semester 2

Introduction to Financial Accounting 1 Business & Financial Maths
Introduction to Management Enterprise
Introduction to Statistics Introduction to Financial Accounting 2
Organisational Behaviour Introduction to Human Resource Management
Microeconomics 1 Microeconomics 2
Choose one elective below: Choose one elective below:
IT & Communication Skills 1 Data Analytics for Business
Irish B1.3 Irish B1.4
French B1.3 French B1.4
German B1.3 German B1.4
Spanish B1.3 Spanish B1.4
Spanish A1 Spanish A2

Year 2

Semester 3

Semester 4

Costing Probability & Operations Management
Human Resource Management Career Development Skills
Introduction to Business Law Integrated Marketing Communications
Introduction to Marketing Choose one electives below:
Macroeconomics 1 Macroeconomics 2
Choose one elective below: Management Accounting Techniques
International Business Environment Business Law
Irish B2.1 Contemporary Issues in Management
French B2.1 Transactional ERP
German B2.1 Irish B2.2
Spanish B2.1 French B2.2
Spanish B1.1 German B2.2
  Spanish B2.2
  Spanish B1.2

Year 3

Semester 5

Semester 6

Applied Quantitative Analysis Flexible semester: choose one flexible option below:
Financial Management Teaching Skills
Digital Marketing Planning Start-up Lab
Marketing Research & Analytics International Placement
The Changing Consumer Work Placement
Choose one elective  

Year 4

Semester 7

Semester 8

Business Strategy International Corporate Strategy
Digital Economy Brand Management & Virtual Communities
International Marketing Contemporary Advertising
Project - minor dissertation(1) Customer Relationship Marketing
Services Marketing Project - minor dissertation(2)
Choose one elective Choose one elective

Elective Modules

For a full list of electives, please see our pdf Elective Modules list.

Leaving Cert: Minimum entry requirements for Bachelor of Business (Hons)

2 subjects: H5 
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7

Language recommendations for Bachelor of Business (Hons)

French:  O3/H6 in French
German: O3/H6 in German
Irish: H5 in Irish
Spanish Ab Initio: For those starting Spanish as a beginner there are no special requirements. 


CAO: Choosing your options


When you apply to the CAO you basically choose either Business common entry (BUS code on the CAO) or Business common entry with a language (BWL code on the CAO). However, the most important thing to remember is that it does not matter which combination you choose through the CAO - once you start in WIT in September, you can change both your specialisation and your language options. In fact, you only have to finalise your specialisation option at the end of Year 2. This will give you extra time to figure out which area you are really interested and choose the specialism that is right for you.

Code Description
BUS Business (Common entry with stream options: Accounting, Economics and Finance, Human Resource Management, Management,
BWL Business with a Language (Common entry with stream options: Accounting, Economics and Finance, Human Resource
Management, Management, Marketing).

NOTE: Applicants who select one specific degree option are guaranteed a place in that programme (e.g. WD048 BWL), subject to meeting the entry requirements and points. Applicants who select Business with a Language (BWL) select one of the following language options in year 1: French, German, Irish, or Spanish subject to meeting the language recommendations. 


Advanced and Equivalent Entry for Bachelor of Business (Hons):


Bachelor of Business (Hons) Marketing Stream Career Opportunities

Graduates from this Programme have gone on to pursue a wide variety of careers, including careers in marketing, human resource management, accounting, consulting and banking and finance.  A graduate of this degree will be suitable to take up a position at a junior/middle management level in many types of business organisations ranging from small family businesses to multi-national corporations.  Graduates of the Marketing stream will be very well-positioned to pursue a career in areas such as:

  • Advertising
  • Brand Management and digital branding
  • Digital Marketing (website design/ social media/online promotions/email marketing)
  • Marketing Research
  • Sports Sponsorship
  • Sales Management
  • Customer Relationship Management
  • Marketing Communications and Public Relations
  • International Marketing Management
  • Teaching

Bachelor of Business (Hons) Scholarships & Awards

The Bachelor of Business (Hons) has a number of competitive awards and scholarships available to students including:

  • John Hume Scholarship (awarded by the combined Waterford Credit Unions)
  • Granville Hotel marketing student of the year award
  • Annual Dean's list excellence awards


Bachelor of Business (Hons) Professional Body Exemptions

Graduates with a Bachelor of Business (Hons) award are also entitled to exemptions from many of the leading professional accountancy and management bodies including:

  • MII (The Marketing Institute of Ireland)


Bachelor of Business (Hons) Follow on Study

Numerous follow on study options at WIT are available to gradudates of the Bachelor of Business (Hons) including a Master of Business and a Master by Reserach.

More Student Stories

Bachelor of Business (Hons) Flexible Semesterstudent

This facilitates the development of skills in the areas of communication, customer service awareness, decision making, problem solving, teamwork, commercial awareness, creativity, confidence and reflection. In Semester 6 students will be given an opportunity to participate in one of the following:

  • International Placement
  • Work Placement
  • Start Up Lab
  • Teaching Skills


 Bachelor of Business (Hons) International Placements


Students spend the semester abroad studying in one of our partner colleges in Australia, Canada, China, Europe, India, Mexico, South America, Turkey and the USA. The study abroad elective provides students with an opportunity to spend time in a different country, experience different styles or modes of teaching and live in a different cultural environment. The learning outcomes for the exchange are designed to ensure that the student will:

  • Be confident, self-aware and communicate effectively
  • Exercise personal autonomy and take responsibility for his/her own work and behaviour
  • Demonstrate a knowledge and understanding of the principles and practices of self-directed and reflective learning
  • Act effectively under guidance in a peer relationship with individuals and teams
  • Demonstrate a high level of competences and interpersonal skills
  • Engage in the process of lifelong learning


Bachelor of Business (Hons) Work Placements

Student spend the semester in appropriate work placement, representative of many business sectors.  The Work Placement Office is responsible for work placement and places over 85 students annually with employers. Work placement is a major opportunity for students to put their academic knowledge into practice in the "real world of work" and develop new professional and business skills. 

It also improves students' prospects of future employment and helps students decide on their career path.  It is important that students' skills and competencies meet employer requirements so employers select students for interview, and the employers decide to whom to offer a work placement. The School of Business facilitate the process through matching student CVs with employer specifications and setting up interviews.

Bachelor of Business (Hons) Start Up Labs

Students set up and run their own business during the semester. They are provided with professional mentoring from the experienced business community in the areas of business planning, marketing and selling, finance and IT.  The Start Up Lab Initiative (NVI) is designed to encourage students to establish and manage a commercial, social or not-for-profit enterprise for the duration of the flexible semester.

The module provides an opportunity for students to spend time acquiring the knowledge, networks, skills and attitudes required to set up and run their own business. Students can work individually or in groups of up to four.


Bachelor of Business (Hons) Teaching Skillss

Students who wish to gain experience of teaching for a semester will spend two days a week in college taking classes related to the practice of teaching.  The remaining three days are spent in a school setting (Primary or Secondary) teaching students and assisting teachers in the delivery of curriculum.

The success of the programme can be attributed to the relationships developed with the educational establishments in the region. The continued success of our student’s performance in these placements has established the programs reputation. Trainee teachers’ modules include a Teaching Practice Module and a Professional Individual Module.

Course Leader

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