The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The programme includes lab work, seminars, case studies and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.
Graduates of this degree will be very well-positioned to pursue a career in many marketing related areas such as:
While undertaking the Bachelor of Business (Hons) you are encouraged to study one of five languages, although this is not a requirement. Languages offered:
This course is a stream on the common entry BBS (Hons) programme. Modules in year 1 and year 2 are common to all streams and modules in year 3 and 4 are specific to the Marketing stream.
|Introduction to Financial Accounting 1||Business & Financial Maths|
|Introduction to Management||Enterprise|
|Introduction to Statistics||Introduction to Financial Accounting 2|
|Organisational Behaviour||Introduction to Human Resource Management|
|Microeconomics 1||Microeconomics 2|
|Choose one elective below:||Choose one elective below:|
|IT & Communication Skills 1||Data Analytics for Business|
|Irish B1.3||Irish B1.4|
|French B1.3||French B1.4|
|German B1.3||German B1.4|
|Spanish B1.3||Spanish B1.4|
|Spanish A1||Spanish A2|
|Costing||Probability & Operations Management|
|Human Resource Management||Career Development Skills|
|Introduction to Business Law||Integrated Marketing Communications|
|Introduction to Marketing||Choose one electives below:|
|Macroeconomics 1||Macroeconomics 2|
|Choose one elective below:||Management Accounting Techniques|
|International Business Environment||Business Law|
|Irish B2.1||Contemporary Issues in Management|
|French B2.1||Transactional ERP|
|German B2.1||Irish B2.2|
|Spanish B2.1||French B2.2|
|Spanish B1.1||German B2.2|
|Applied Quantitative Analysis||Flexible semester: choose one flexible option below:|
|Financial Management||Teaching Skills|
|Digital Marketing Planning||Start-up Lab|
|Marketing Research & Analytics||International Placement|
|The Changing Consumer||Work Placement|
|Choose one elective|
|Business Strategy||International Corporate Strategy|
|Digital Economy||Brand Management & Virtual Communities|
|International Marketing||Contemporary Advertising|
|Project - minor dissertation(1)||Customer Relationship Marketing|
|Services Marketing||Project - minor dissertation(2)|
|Choose one elective||Choose one elective|
For a full list of electives, please see our Elective Modules list.
2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Irish: H5 in Irish
French: O3/H6 in French
German: O3/H6 in German
Spanish: O3/H6 in in Spanish
Spanish Ab Initio: For those starting Spanish as a beginner there are no special requirements
Chinese: No special requirements
When you apply to the CAO you basically choose either Business common entry (BUS code on the CAO) or Business common entry with a language (BWL code on the CAO). However, the most important thing to remember is that it does not matter which combination you choose through the CAO - once you start in SETU Waterford in September, you can change both your specialisation and your language options. In fact, you only have to finalise your specialisation option at the end of Year 2. This will give you extra time to figure out which area you are really interested and choose the specialism that is right for you.
|BUS||Business (Common entry with stream options: Accounting, Economics and Finance, Human Resource Management, Management,
|BWL||Business with a Language (Common entry with stream options: Accounting, Economics and Finance, Human Resource
Management, Management, Marketing).
NOTE: Applicants who select one specific degree option are guaranteed a place in that programme (e.g. WD048 BWL), subject to meeting the entry requirements and points. Applicants who select Business with a Language (BWL) select one of the following language options in year 1: French, German, Irish, or Spanish subject to meeting the language recommendations.
Graduates from this Programme have gone on to pursue a wide variety of careers, including careers in marketing, human resource management, accounting, consulting and banking and finance. A graduate of this degree will be suitable to take up a position at a junior/middle management level in many types of business organisations ranging from small family businesses to multi-national corporations. Graduates of the Marketing stream will be very well-positioned to pursue a career in areas such as:
The Bachelor of Business (Hons) has a number of competitive awards and scholarships available to students including:
Graduates with a Bachelor of Business (Hons) award are also entitled to exemptions from many of the leading professional accountancy and management bodies including:
Numerous follow on study options at SETU Waterford are available to gradudates of the Bachelor of Business (Hons) including a Master of Business and a Master by Reserach.
This facilitates the development of skills in the areas of communication, customer service awareness, decision making, problem solving, teamwork, commercial awareness, creativity, confidence and reflection. In Semester 6 students will be given an opportunity to participate in one of the following:
Students spend the semester abroad studying in one of our partner colleges in Australia, Canada, China, Europe, India, Mexico, South America, Turkey and the USA. The study abroad elective provides students with an opportunity to spend time in a different country, experience different styles or modes of teaching and live in a different cultural environment. The learning outcomes for the exchange are designed to ensure that the student will:
Student spend the semester in appropriate work placement, representative of many business sectors. The Work Placement Office is responsible for work placement and places over 85 students annually with employers. Work placement is a major opportunity for students to put their academic knowledge into practice in the "real world of work" and develop new professional and business skills.
It also improves students' prospects of future employment and helps students decide on their career path. It is important that students' skills and competencies meet employer requirements so employers select students for interview, and the employers decide to whom to offer a work placement. The School of Business facilitate the process through matching student CVs with employer specifications and setting up interviews.
Students set up and run their own business during the semester. They are provided with professional mentoring from the experienced business community in the areas of business planning, marketing and selling, finance and IT. The Start Up Lab Initiative (NVI) is designed to encourage students to establish and manage a commercial, social or not-for-profit enterprise for the duration of the flexible semester.
The module provides an opportunity for students to spend time acquiring the knowledge, networks, skills and attitudes required to set up and run their own business. Students can work individually or in groups of up to four.
Students who wish to gain experience of teaching for a semester will spend two days a week in college taking classes related to the practice of teaching. The remaining three days are spent in a school setting (Primary or Secondary) teaching students and assisting teachers in the delivery of curriculum.
The success of the programme can be attributed to the relationships developed with the educational establishments in the region. The continued success of our student’s performance in these placements has established the programs reputation. Trainee teachers’ modules include a Teaching Practice Module and a Professional Individual Module.