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Code
SE52C
Delivery
Blended
Level
9
Campus
Cork Road
Duration
12 weeks
Credits
10 ECTS
Next Intake
September 2023
Application Status
Opens June 2023
Applications Closing
25 Aug 23
Fees
View Details
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This module will provide participants with methodologies to undertake business planning and project implementation aimed at delivering desired results. Participants will be able to estimate project duration and associated costs and develop skills necessary to plan, control, monitor project schedules and manage human resources. The challenge of converting to organic and biological production and successfully planning this transition will be discussed and explained.  The principles of marketing and how these can be applied successfully in the Irish and European marketplace will be reviewed. Factors influencing the consumer buying process, identifying appropriate markets, new product development and associated marketing mix elements, including targeted communications using online platforms will be addressed.

  • Business planning and project design: work breakdown structure, critical path network, project risk management, change management, and quality control. 
  • Project cost measurement and management using the concept of earned value. 
  • Managing a project team – leadership, resource allocation, administration, the role of the project manager, project completion and handover 
  • Consumer and organisational buying behaviour: factors impacting consumer, household and organisational buying behaviour; steps in the buying process; the concept of derived demand. 
  • Market research into market segmentation, positioning and branding strategies. 
  • The Marketing Mix – co-ordinating product, pricing, distribution and promotional strategies for effective marketing campaigns 

This module will be delivered from September in the first semester of each academic year with online lecture and tutorial sessions each week. Course days will be held during the semester to visit agri-food businesses under development and engaged in direct sales and marketing. Continuous assessments and the development of a marketing plan for farm business farm will be evenly spaced during the programme and the final written exam will be held at the end of the semester.

On successful completion of this module, a student will be able to: 

 

  1. Describe and illustrate project plans to estimate project duration using appropriate software tools. 
  2. Prepare business planning guidelines to cater for change management and project risk associated with transition to organic systems. 
  3. Demonstrate a detailed knowledge and comprehension of the human resource aspects of developing projects - organisation, roles, skillsets required. 
  4. Estimate and evaluate project costs, report on project earned value, and analyse project cost variances. 
  5. Critically assess the importance of marketing to a farming business and evaluate key marketing fundamentals e.g. target market segmentation, positioning and branding strategy. 
  6. Design and develop an integrated marketing plan for a farming business with new product offering(s). 
  7. Select, appraise and summarize relevant case examples for developments in project management and market research from the published literature. 
     

Applicants for the Certificate in Project Management and Marketing should hold a National Framework of Qualifications (NFQ) Level 8 honours degree in Agri-business and Rural Enterprise, Agriculture, Environmental and Land Science, or other Science-related discipline. Where the demand exceeds the places available, offers will be made in rank order based on applicants’ Grade Point Average (GPA).

Applicants who do not hold a degree in the cognate areas specified but who have relevant industry or practical experience in agriculture or biological systems, or same in conjunction with a Level 8 degree in a non-cognate area may be considered for entry under SETU Waterford’s Recognition of Prior Learning (RPL) mechanism. In the case of candidates with qualifications in non-cognate disciplines equal weighting will be given for GPA qualifications (50%) and a selection interview (50%) to assess prospective candidate’s aptitude and experience relevant to the certificate programme.

Some applicants who do not immediately meet these academic requirements may wish to apply for the Certificate in Project Management and Marketing. AGuidelines on the Institute's RPL policy and procedures are available at www.setu.ie/rpl/

The aim of this programme is to produce highly skilled professionals to support the sustainable development of organic and biological agriculture and the agri-food sector. Graduates with the Level 9 Certificate in Project Management and Marketing may wish to apply techniques and practices learned in primary commercial production, provide support and technical advice to growers and farmers or may opt to remain in a research, development and innovation environment. They may also use their applied knowledge and skills in public service for the development of supportive agricultural and environmental policy. Upon successful completion of other Level 9 Certificates the learner can graduate with a Certificate in Organic and Biological Production (30 credits), a Postgraduate Diploma in Organic and Biological Agriculture (60 credits), plus a dissertation for a MSc in Organic and Biological Agriculture (90 credits).

Contact

Course Leaders
Ultan McCarthy
Dr. Ultan McCarthy
Lecturer
[email protected]
Rachel O Dowd
Ms. Rachel O Dowd
BA; HDip in Applied Communications; MA - Lecturer in PR & Marketing
Tel: 51845528 [email protected]

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Department Courses

MAJOR AWARD BSc (Hons) in Good Manufacturing Practice & Technology

MAJOR AWARD BSc (Hons) in Good Manufacturing Practice & Technology

Certificate in Green & Sustainable Pharmaceutical Production

Certificate in Green & Sustainable Pharmaceutical Production

 MSc/Postgrad Diploma in Organic and Biological Agriculture

MSc/Postgrad Diploma in Organic and Biological Agriculture

Certificate in Agroforestry and Landscape Biodiversity

Certificate in Agroforestry and Landscape Biodiversity

Certificate in Food, Health and Nutrition

Certificate in Food, Health and Nutrition

Certificate in Crop Management in Organic and Biological Agriculture

Certificate in Crop Management in Organic and Biological Agriculture

Certificate in Livestock Management in Organic and Biological Agriculture

Certificate in Livestock Management in Organic and Biological Agriculture

Certificate in Soil Health and Water Management

Certificate in Soil Health and Water Management

Certificate in Food Safety and Analytical Microbiology

Certificate in Food Safety and Analytical Microbiology

Plant Protection [ Module ]

Plant Protection [ Module ]

Certificate in Advanced Drug Formulation Science

Certificate in Advanced Drug Formulation Science

Certificate in Garden Management and Plant Selection

Certificate in Garden Management and Plant Selection

Certificate in Nursery Stock Production

Certificate in Nursery Stock Production

 Certificate in Sportsturf Science

Certificate in Sportsturf Science

L7 Certificate in Sustainable Food Production, Kildalton College or Botanic Gardens Dublin(10 Credits)

L7 Certificate in Sustainable Food Production, Kildalton College or Botanic Gardens Dublin(10 Credits)

 Certificate in Landscape Design

Certificate in Landscape Design

Bachelor of Science (Hons) (Common Entry)

Bachelor of Science (Hons) (Common Entry)

Certificate in Advanced Analytical Techniques

Certificate in Advanced Analytical Techniques

Certificate in Biopharmaceutical Analysis and Cell Culture

Certificate in Biopharmaceutical Analysis and Cell Culture

SPRINGBOARD Certificate In International Regulatory Affairs (Postgraduate)

SPRINGBOARD Certificate In International Regulatory Affairs (Postgraduate)

Certificate in Statistics and Data Analysis

Certificate in Statistics and Data Analysis

Certificate in Strategic Quality Management

Certificate in Strategic Quality Management

Certificate in Advanced Spectroscopic Techniques

Certificate in Advanced Spectroscopic Techniques

Certificate in Advanced Chromatographic Techniques

Certificate in Advanced Chromatographic Techniques

Certificate in Advanced Materials Characterisation

Certificate in Advanced Materials Characterisation

MAJOR AWARD    Higher Cert in Science in Good Manufacturing Practice & Technology

MAJOR AWARD   Higher Cert in Science in Good Manufacturing Practice & Technology

MAJOR AWARD Bachelor of Science  in Good Manufacturing Practice and Technology

MAJOR AWARD Bachelor of Science in Good Manufacturing Practice and Technology

Postgrad Diploma / MSc in Analytical Science with Quality Management

Postgrad Diploma / MSc in Analytical Science with Quality Management

BSc (Hons) in Molecular Biology with Biopharmaceutical Science

BSc (Hons) in Molecular Biology with Biopharmaceutical Science

BSc (Hons) in Food Science & Innovation

BSc (Hons) in Food Science & Innovation

BSc (Hons) in Physics for Modern Technology

BSc (Hons) in Physics for Modern Technology

BSc (Hons) in Pharmaceutical Science

BSc (Hons) in Pharmaceutical Science

BSc (Hons) in Pharmaceutical Science

BSc (Hons) in Pharmaceutical Science

BSc in Science (General)

BSc in Science (General)

BSc in Pharmaceutical Science

BSc in Pharmaceutical Science

BSc in Molecular Biology with Biopharmaceutical Science

BSc in Molecular Biology with Biopharmaceutical Science

Department Courses