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Code
M86494
Delivery
Flexible
Campus
Cork Road
Duration
12 weeks
Credits
10 ECTS
Next Intake
September 2022
Application Status
Opens June for Sept start
Fees
View Details
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Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve. This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.

Delivery                  

Monday Evening/Online

Classes will take place live online every Monday from 7-10pm for 12 weeks.

Qualification         

Module - 10 ECTS credits

Assessment

The assessment is by continuous assessment

Course Content

  • Digital Marketing Planning and Strategy
  • Digital Marketing Tools
  • Social Media Strategy and Planning
  • Social Media Tools
  • Digital Marketing and Social Media Analytics
  • Contemporary Issues in Digital Marketing and Social Media

Leaving Certificate or equivalent; or mature student. Please see more information on Entry Requirements in the Student Information  section www.wit.ie/schools/education/student_information

Contact

Course Leaders
Joe Griffin
Mr. Joe Griffin
B.Tech, Pg. Dip, M.Eng - Digital Marketing & Social Media
Tel: Phone: 051 845611 [email protected]
Part Time Student Helpdesk
Part Time Student Helpdesk
Tel: 051302040 [email protected]

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