L6 Digital Marketing and Social Media (10 Credits)

ModuleDigital Marketing and Social Media

Part Time
Cork Road
12 weeks

This course will be offered in January 2021.

Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve.  This module provides  students with the detailed and practical knowledge required to develop digital marketing and social media expertise.


12 weeks, Mondays  7-10pm


Module - 10 ECTS credits



Cost, if eligible for bursary scheme  €295


The assessment is by continuous assessment

In order to facilitate the delivery of programmes during the Covid-19 pandemic, module outline and order may change slightly for the academic year 2020/2021.

Course Content

  • Digital Marketing Planning and Strategy
  • Digital Marketing Tools
  • Social Media Strategy and Planning
  • Social Media Tools
  • Digital Marketing and Social Media Analytics
  • Contemporary Issues in Digital Marketing and Social Media

Leaving Certificate or equivalent; or mature student. Please see more information on Entry Requirements in the Student Information  section www.wit.ie/schools/education/student_information

Course Leader

  • Mr. Joe Griffin

    B.Tech, Pg. Dip, M.Eng - Business Information Systems

    Tel: Phone: 051 845611 Email: [email protected]

  • Course Leader

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