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Code
M86494
Delivery
Flexible
Campus
Cork Road
Duration
12 weeks
Credits
10 ECTS
Next Intake
January 2021
Application Status
Opening November
Applications Closing
30 Nov 20
Fees
View Details
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Applications for this programme will open on 20th November 2020 for classes commencing January 2021.


This course is being funded under the new 'July Stimulus - Modular Provision' initiative - part of Ireland's response to the pandemic which offers funded shorter courses.

July Stimulus - Modular Provision


Eligible: Unemployed / Returners / Employed / Previously Self-Employed
Eligibility and other requirements in respect of modular skills courses will align with Springboard+ eligibility criteria. Further information on eligibility can be found here https://springboardcourses.ie/eligibility . Eligible Applicants must be ordinarily resident in Ireland and must meet the nationality and EU residency rules as aligned to Springboard as detailed here https://springboardcourses.ie/faq
No Fees Apply: Unemployed / PUP / Returners are fully funded - they pay no fee to do the course.
Academic Eligibility: Please see specific information in the 'Entry Requirements' section of the application form. Typically Level 6 courses require Leaving Cert or equivalent;

Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve.  This module provides  students with the detailed and practical knowledge required to develop digital marketing and social media expertise.

Delivery                  

12 weeks, Mondays  7-10pm

Qualification         

Module - 10 ECTS credits

Assessment

The assessment is by continuous assessment

Course Content

  • Digital Marketing Planning and Strategy
  • Digital Marketing Tools
  • Social Media Strategy and Planning
  • Social Media Tools
  • Digital Marketing and Social Media Analytics
  • Contemporary Issues in Digital Marketing and Social Media

Leaving Certificate or equivalent; or mature student. Please see more information on Entry Requirements in the Student Information  section www.wit.ie/schools/education/student_information

Contact

Course Leaders
Griffin, Joe
Mr. Joe Griffin
B.Tech, Pg. Dip, M.Eng - Business Information Systems
Tel: Phone: 051 845611 [email protected]

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