Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve. This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.
Classes will take place live online every Monday from 7-10pm for 12 weeks.
Module - 10 ECTS credits
The assessment is by continuous assessment