Master of Business (Marketing Stream)

Master of Business(Marketing Stream)

Full Time/ Part Time
Cork Road
1-2 years
30 Oct 20

What is the Master of Business (Marketing Stream)?Business School

The MBS (Marketing Stream) is the MBS one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.

The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

Graduates of the MBS (Marketing Stream) will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.


Who is the Master of Business (Marketing Stream) for?

If you have a degree in marketing or a general business degree with a marketing major/specialization and you would like to pursue a career in marketing, then this programme has been designed with you in mind.



WIT Faculty and students photographed outside the European Parliament which is co-ordinated as part of the International Study trip module on the MBS programme.

Please note: The Master of Business (Marketing Stream) is offered both full time and part time mode. If you are interested in pursuing the programme part time please contact Dr. Paul Morrissey  at [email protected] 

pdfMaster of Business (Marketing Stream)


In order to facilitate the delivery of programmes during the Covid-19 pandemic, module outline and order may change slightly for the academic year 2020/2021.

Semester 1

Semester 2

Semester 3

Business Simulation 1 Business Simulation 2 Dissertation
Seminar Series International Study Trip or
Research Methods Applied Consultancy Applied Business Project
Innovation Management & Design

Reputation Management

Contemporary Sales & Marketing Practice Customer Retention Management Research Paper Series 1: Applied Research Methods Paper
Strategic Marketing Planning Strategic Digital Marketing  Research Paper Series 2: International Business and Politics Paper
    Research Paper Series 3: Governance and Ethics Paper

Note: In semester 3 students will complete a dissertation or applied business project of the 3 research papers.

Entry Requirements

  • A H1 or 2.1 overall award in a strong specialist business marketing undergraduate degree or a general business undergraduate degree with a marketing major/specialism.

  • Students from a non-business degree (example - BA in Hospitality Management) must have taken relevant business modules during one year of their studies and achieved a minimum grade of 60% in those subjects.

  • In some instances graduates who have achieved a 2nd class honours grade 2 in the degrees listed above and who can demonstrate a high level of performance in the marketing related subjects may be considered for interview and short listing.

  • Applicants whose first language is not English must submit evidence of competency in English, please see WIT’s English Language Requirements for details.

  • If you wish to pursue the Master of Business (Marketing Stream) in a part time capacity please contact the programme director Dr. Paul Morrissey at [email protected] who will discuss this in more detail with you.



Programme fee details are available on the Postgraduate Fee Schedule displayed on our website at


How to Apply

Applications for this programme are made online by going to

PDF icon  Postgraduate Business user guide on making an application through PAC

Career Opportunities

Staff in the business school have nurtured important relationships with industry and the professional bodies over many years and these companies contact us regularly with employment opportunities. The MBS (Marketing Stream) is closely aligned to the Waterford Crystal Centre for Marketing Studies, the RIKON research group and TSSG which provides an easily accessible network for our students to be informed on current ideas, thinking and employment opportunities in industry. WIT also has a well-established Careers Centre and website providing support and advice to students.

In our recent survey of graduate employment, c.90% of graduates are now in employment in positions such as digital marketing, CRM, brand management, sales, advertising, public relations and international sales and marketing development.

A graduate may also apply for further post graduate Level 10 studies, such as a PhD by Research in WIT or to other third level institutions, either nationally or internationally.


Student Testimonial

“The MBS (Marketing Stream) was a very demanding but rewarding course. You were straight in at the deep end with class and projects, most of which struck a nice balance between research and creativity, I think this is very important especially in the field of marketing. There were regular guest speakers from industry who brought a practical dimension to it all and a research field trip to Brussels. Some of our classes were mixed with other MBS streams, and through group projects and socialising I made some great friends. Overall it was an experience that was daunting at first, but in retrospect, one I also thoroughly enjoyed.”

Luke Abbot - The Red Brick Road: Social Media Account Director


“The MBS (Marketing Stream) was an exciting and very practical programme. The applied nature of the programme broadened my knowledge of the contemporary business. I feel that it really equipped me with a skill set that allowed me to flourish in my current Marketing role.”

Laura O’Brien - Brown Thomas: Group Internal Communications Co-ordinator


“We interact regularly with the staff and students of the MBS - (Marketing Stream), giving feedback on the design and content of the programme and we have also been lucky enough to employ a number of excellent graduates from the MBS. As an employer I am impressed with the knowledge and skills of the graduates that we have worked with and would have no hesitation in endorsing the quality of the MBS Marketing programme.”

Liam Curham - Dataworks: Chief Executive Officer


"The MBS degree I completed at WIT has been hugely beneficial to my career. The theoretical and practical elements were thoroughly insightful and ensured I was better prepared for my first few years in the industry. I still find that holding an MBS degree from WIT positively differentiates me from other candidates and catches the eye of prospective companies and employers. While I knew a degree from WIT was well regarded in Ireland, I discovered that this was also the case in the UK when I moved to London in 2013. While it's great to have a degree that stands out on a CV, the biggest benefit for me in completing the MBS in WIT was how much I learned over the course of a year that is still beneficial to me today. I would highly recommend the MBS course at WIT to any prospective students."

Cian McDonagh - 3 Ireland: Digital Marketing Manager

More Student Stories

Course Leader

  • Dr. Paul Morrissey

    Lecturer in Marketing

    Tel: 51302074 Email: [email protected]

  • Course Leader

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