MSc in Digital Marketing Practice - South East Technological University

The SETU Waterford MSc in Digital Marketing Practice is an innovative postgraduate programme that offers existing undergraduate students, graduates currently in the workplace and international students, the opportunity to advance their specialist knowledge and develop their competences in the growing domain of digital marketing. It combines the nurturing of the student’s technical and strategic digital marketing knowledge, with considerable practice-based orientation to provide rounded industry ready graduates.

The SETU Waterford MSc in Digital Marketing Practice is fully accredited by the Institute of Analytics (IoA) which is the Professional Body for Analytics and Data Science professionals in the UK and Internationally.

Programme recognition

The programme has already garnered considerable recognition from the business community in the region, who recognise the need for skilled digital marketing graduates and have commented favourably on the creative and practice-led nature of the MSc in Digital Marketing Practice. The programme is delivered using a combination of traditional classroom, digital laboratory and online teaching methodologies, while the Applied Business Project provides the student with the opportunity to engage in a live workplace digital marketing project.

Programme delivery

The programme will be completed over a sixteen-month, MAC three semester period. The first two semesters will involve the delivery of three 10-credit modules, while Semester 3 will provide the students an opportunity to undertake the capstone 30-credit Applied Business Project, a workplace based digital marketing project that will be underpinned by the completion of a number of research oriented workshops in the early stages of Semester 3. The programme is delivered in a flexible way, one afternoon/evening per week for 6 hours. It also integrates considerable weekly online content and regular engagement with a company on a Live Digital Project. This approach has proven very popular amongst both graduates in the workplace and undergraduates progressing on to graduate study.

MSc in Digital Marketing Practice

Year 1
Semester 1	Semester 2
Strategic Digital Planning	Data Analytics and SEO
Digital Branding and e-CRM	Digital Implementation
Digital Design	Digital Platforms and e-Commerce

Year 2
Semester 3	Semester 4
Applied Business Project

Minimum Entry Requirements

Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
Applicants with a Level 8 qualification at honours level in other disciplines and relevant business experience may also be considered for entry.
Students without a Level 8 qualification may qualify under RPL, as per SETU Waterford academic guidelines on RPL.
Applicants whose first language is not English must submit evidence of competency in English, please see SETU Waterford’s English Language Requirements for details..