MSc in Digital Marketing Practice

Master of ScienceDigital Marketing Practice

Cork Road
16 months
20 Dec 19

The WIT MSc in Digital Marketing Practice is an innovative postgraduate programme that offers existing undergraduate students, graduates currently in the workplace and international students, the opportunity to advance their specialist knowledge and develop their competences in the growing domain of digital marketing. It combines the nurturing of the student’s technical and strategic digital marketing knowledge, with considerable practice-based orientation to provide rounded industry ready graduates.

Programme recognition

The programme has already garnered considerable recognition from the business community in the region, who recognise the need for skilled digital marketing graduates and have commented favourably on the creative and practice-led nature of the MSc. The programme is delivered using a combination of traditional classroom, digital laboratory and online teaching methodologies, while the Applied Business Project provides the student with the opportunity to engage in a live workplace digital marketing project.

Programme delivery

The programme will be completed over a sixteen-month, three semester period. The first two semesters will involve the delivery of three 10-credit modules, while Semester 3 will provide the students an opportunity to undertake the capstone 30-credit Applied Business Project, a workplace based digital marketing project that will be underpinned by the completion of a number of research oriented workshops in the early stages of Semester 3.

The programme is delivered in a flexible way, one afternoon/evening per week for 6 hours. It also integrates considerable weekly online content and regular engagement with a company on a Live Digital Project. This approach has proven very popular amongst both graduates in the workplace and undergraduates progressing on to graduate study.


Year 1
Semester 1Semester 2
Strategic Digital PlanningData Analytics and SEO
Digital Branding and e-CRMDigital Implementation
Digital DesignDigital Platforms and e-Commerce
Year 2
Semester 3Semester 4
Applied Business Project

Minimum Entry Requirements

  • Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
  • Applicants with a Level 8 qualification at honours level in other disciplines and relevant business experience may also be considered for entry.
  • Students without a Level 8 qualification may qualify under RPL, as per WIT academic guidelines on RPL.
  • Applicants whose first language is not English must submit evidence of competency in English, please see WIT’s English Language Requirements for details..


Programme fee details are available on the Postgraduate Fee Schedule displayed on our website at

How to Apply

Applications for this programme are made online by going to

pdf  Postgraduate Business user guide on making an application through PAC

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Course Leader

  • Dr. Paul Morrissey

    Lecturer in Marketing

    Tel: 51302074 Email: [email protected]

  • Course Leader

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