Featured


Courses

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

Courses Landing page

Study at SETU Waterford

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

Study at SETU Waterford landing Page

Students

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

Students Landing Page

Schools

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

Schools Landing Page

International

The Office for International Relations co-ordinates the admission, administration and support for international students throughout the course of their studies at SETU Waterford.

International Landing Page

Research

SETU Waterfordis recognised as the leading research performer in the institute of technology sector with research activities that are internationally benchmarked, strategic, and economically relevant. Find out about the amazing multi disciplinary research under way

Research Landing Page

About

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

About Landing Page

News

Uncover the research discoveries, student and staff achievements, human stories, community spirit, global links and external engagement news at SETU Waterford

News Landing Page

Events

From virtual events to conferences, talks, public lectures and happenings in on-campus venues SETU Waterford is a hub of activity. Stay up to date with our calendar of upcoming events.

Events Landing Page
Code
SE43L
Delivery
Online
Level
9
Campus
Cork Road
Duration
8 mths
Credits
60 ECTS
Next Intake
January 2023
Application Status
Open
Applications Closing
9 Jan 23
Fees
View Details
arrow-down

The Postgraduate Diploma in Digital Marketing Practice programme has been developed in response to demand from a wide variety of industries. Graduates will be equipped with a broad portfolio of digital marketing skills. The programme will be delivered in an innovative and flexible manner, consisting of lectures, workshops, group work, presentations, and guest speakers from industry and academia, and via e-learning mode. Participants will receive intensive practical training in key digital skills such as online content creation, web and e-commerce design, development of online communication platforms, data analytics and search engine optimisation, strategic digital planning, online branding and relationship management.

Online Delivery

The indicative delivery model for the PGD in Digital Marketing Practice programme for the 2022/23 is that the programme will take place online each Thursday from 2.00 – 8.00 p.m.. The programme is run over two 12 week semesters - Jan to May’ 2023 and Sept - Dec 2023.  All of the assessments are completed via continuous assessment. Students will not be required to come on- site for examinations.
Cost

The course is 90% funded by Government for employed people who will pay 10% of the total programme fee - please reference www.setu.ie/springboard .
The course is fully funded for unemployed people and people returning to formal employment - please see http://springboardcourses.ie/eligibility

Fee ( Payable by employed people) €520

On completion of this programme students will have the option to proceed to complete a full MSc in Digital Marketing Practice with an additional fee payable.  Please see SETU Waterford postgraduate fees at https://www.setu.ie/future_students/postgraduate_studies/postgraduate-fees 

Year 1
Semester 1Semester 2
Data Analysis and SEOStrategic Digital Planning
Digital Marketing Platforms and E-commerceDigital Branding and e-CRM
Digital ImplementationDigital Design

Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.

Applicants with a Level 8 qualification at honours level in other disciplines and at least two years relevant business experience may also be considered for entry.
Places on the programme are allocated on merit, on a competitive basis.

Applicants who do not currently meet the academic entry requirements may wish to consider using SETU Waterford's Recognition of Prior Learning (RPL) mechanism. The Springboard RPL form is available at https://www.setu.ie/images/uploads/Education_School_PDF/WIT_RP6_Springboard_RPL_Form.docx

Please complete the form electronically and submit by email along with all supporting documentation such as education and training certificates etc.

Applicants for whom english is not their first language will, in all cases, be required to submit certification that they meet SETU Waterford’s English Language Competency Requirements - please see www.setu.ie/about_wit/documents_and_policies/english_language_requirements

Graduates of this programme will have the option to proceed to complete an additional 30 credits to receive a full MSc in Digital Marketing Practice qualification.

“I applied to Springboard to undertake the Post Graduate Diploma in Digital Marketing Practise for 2 reasons; firstly to study something outside of my comfort zone that would help me to develop a new skillset and secondly to apply the learning within my current field of work.   The course was delivered once a week for a full afternoon/evening, a block that was easy work around whilst maintaining my job.  The delivery mechanism which included class slides/videos being available on the Moodle portal was invaluable. A key focus on group work throughout the course also provided me with an opportunity to learn hands-on with people that brought different skillsets to the table. . The learning has already benefited my work and I would recommend the process to anyone thinking of enhancing their skills and education”.   Liz Riches, 2020

Liz Riches

“This programme provided a practical high level deep understanding and knowledge of digital marketing, and equally provided the professional digital marketing skills to operate effectively in the ever changing modern workplace.  Lorraine Quirke, 2021

Lorraine Quirke
7 reasons to take a postgraduate course in business at SETU Waterford

7 reasons to take a postgraduate course in business at SETU Waterford

Read more
Upskilling employees in digital marketing can be a springboard to success

Upskilling employees in digital marketing can be a springboard to success

Read more
New hub to help grow Waterford student entrepreneurial potential launched

New hub to help grow Waterford student entrepreneurial potential launched

Read more
Globetrotter Jonathan returned to do postgraduate study after his travels

Globetrotter Jonathan returned to do postgraduate study after his travels

Read more
Advice from our mature students to others

Advice from our mature students to others

Read more
Career Zoo South X South East on 20 July to highlight opportunities

Career Zoo South X South East on 20 July to highlight opportunities

Read more
Future proofing is focus of open evening on 12 June at WIT for adult learners

Future proofing is focus of open evening on 12 June at WIT for adult learners

Read more
Powering innovation and skills of the fourth industrial revolution

Powering innovation and skills of the fourth industrial revolution

Read more
See more

Contact

Course Leaders
Paul Morrissey
Dr. Paul Morrissey
Lecturer in Marketing
Tel: 51302074 [email protected]

Ask a Question

Department Courses