The Postgraduate Diploma in Digital Marketing Practice programme has been developed in response to demand from a wide variety of industries. Graduates will be equipped with a broad portfolio of digital marketing skills. The programme will be delivered in an innovative and flexible manner, consisting of lectures, workshops, group work, presentations, and guest speakers from industry and academia, and via e-learning mode. Participants will receive intensive practical training in key digital skills such as online content creation, web and e-commerce design, development of online communication platforms, data analytics and search engine optimisation, strategic digital planning, online branding and relationship management.
The indicative delivery model for the PGD in Digital Marketing Practice programme for the 2022/23 is that the programme will take place online each Thursday from 2.00 – 8.00 p.m.. The programme is run over two 12 week semesters - Jan to May’ 2023 and Sept - Dec 2023. All of the assessments are completed via continuous assessment. Students will not be required to come on- site for examinations.
The course is 90% funded by Government for employed people who will pay 10% of the total programme fee - please reference www.setu.ie/springboard .
The course is fully funded for unemployed people and people returning to formal employment - please see http://springboardcourses.ie/eligibility
Fee ( Payable by employed people) €520
On completion of this programme students will have the option to proceed to complete a full MSc in Digital Marketing Practice with an additional fee payable. Please see SETU Waterford postgraduate fees at https://www.setu.ie/future_students/postgraduate_studies/postgraduate-fees
|Semester 1||Semester 2|
|Data Analysis and SEO||Strategic Digital Planning|
|Digital Marketing Platforms and E-commerce||Digital Branding and e-CRM|
|Digital Implementation||Digital Design|
Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
Applicants with a Level 8 qualification at honours level in other disciplines and at least two years relevant business experience may also be considered for entry.
Places on the programme are allocated on merit, on a competitive basis.
Applicants who do not currently meet the academic entry requirements may wish to consider using SETU Waterford's Recognition of Prior Learning (RPL) mechanism. The Springboard RPL form is available at https://www.setu.ie/images/uploads/Education_School_PDF/WIT_RP6_Springboard_RPL_Form.docx
Please complete the form electronically and submit by email along with all supporting documentation such as education and training certificates etc.
Applicants for whom english is not their first language will, in all cases, be required to submit certification that they meet SETU Waterford’s English Language Competency Requirements - please see www.setu.ie/about_wit/documents_and_policies/english_language_requirements
Graduates of this programme will have the option to proceed to complete an additional 30 credits to receive a full MSc in Digital Marketing Practice qualification.
“I applied to Springboard to undertake the Post Graduate Diploma in Digital Marketing Practise for 2 reasons; firstly to study something outside of my comfort zone that would help me to develop a new skillset and secondly to apply the learning within my current field of work. The course was delivered once a week for a full afternoon/evening, a block that was easy work around whilst maintaining my job. The delivery mechanism which included class slides/videos being available on the Moodle portal was invaluable. A key focus on group work throughout the course also provided me with an opportunity to learn hands-on with people that brought different skillsets to the table. . The learning has already benefited my work and I would recommend the process to anyone thinking of enhancing their skills and education”. Liz Riches, 2020
“This programme provided a practical high level deep understanding and knowledge of digital marketing, and equally provided the professional digital marketing skills to operate effectively in the ever changing modern workplace. Lorraine Quirke, 2021