Master of Business in Marketing

Master of BusinessMarketing

Full Time/ Part Time
Cork Road
1 year

What is the Master of Business in Marketing?

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The MBS in Marketing is an one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.

The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

Graduates of the MBS Marketing will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.


Who is the MBS Marketing for?

If you have a degree in marketing or a general business degree with a marketing major/specialization and you would like to pursue a career in marketing, then this programme has been designed with you in mind.



WIT Faculty and students photographed outside the European Parliament which is co-ordinated as part of the International Study trip module on the MBS programme.

Please note: The Master of Business in Marketing is offered both full time and part time mode. If you are interested in pursuing the programme part time please contact Dr. Paul Morrissey  at [email protected] 


Semester 1

Semester 2

Semester 3

Business Simulation 1 Business Simulation 2 Dissertation
Seminar Series International Study Trip  
Research Methods Applied Consultancy  
Innovation Management & Design

Qualitative Research Methods or Quantitative Research Methods

Contemporary Sales & Marketing Practice Customer Retention Management  
Reputation Management Strategic Marketing Planning  
  Strategic Digital Marketing   

Entry Requirements

  • A H1 or 2.1 overall award in a strong specialist business marketing undergraduate degree or a general business undergraduate degree with a marketing major/specialism.

  • Students from a non-business degree (example - BA in Hospitality Management) must have taken relevant business modules during one year of their studies and achieved a minimum grade of 60% in those subjects.

  • In some instances graduates who have achieved a 2nd class honours grade 2 in the degrees listed above and who can demonstrate a high level of performance in the marketing related subjects may be considered for interview and short listing.

  • Applicants whose first language is not English must submit evidence of competency in English, please see WIT’s English Language Requirements for details.

  • If you wish to pursue this programme in a part time capacity please contact the programme director Dr. Paul Morrissey at [email protected] who will discuss this in more detail with you.



Programme fee details are available on the Postgraduate Fee Schedule displayed on our website at


How to Apply

Applications for this programme are made online by going to

PDF icon  Postgraduate Business user guide on making an application through PAC


Submitting a Springboard Application

The MBS – Marketing is also offered under the Irish Government Springboard Programme for 2017/18. Springboard applicants must satisfy the Springboard Terms and Conditions outlined on the Springboard website ( In addition, applicants must meet the above requirements with respect to undergraduate qualifications and English language qualifications.

Springboard applicants may also have to complete a Springboard form to be considered for Recognition of Prior Learning (RPL) in line with the Institute’s RPL policy. The programme will conform to the standard WIT Postgraduate recruitment policies with regard to accreditation of prior learning.

There is no cost for eligible Springboard applicants. Applications for the MBS – Marketing by Springboard applicants can only be made via You will first need to register on the website, and then continue to make your application for the programme under the WIT list of programmes.

Very Important Checklist for all Applicants (PAC & Springboard)

All applications must be accompanied by the following documentation:

1.      An up-to-date CV.

2.      Scanned copies of all of your official educational qualification parchments.

3.      Scanned copies of all of your official educational transcripts clearing showing the results you achieved in each subject/module.

4.      Scanned copies of any professional qualifications/awards you wish to be considered.

5.      A scanned copy of your English language qualification Applicants whose first language is not English must submit evidence of competency in English, please see WIT’s English Language Requirements for details.

6.      A scanned copy of your Certificate of Qualification from the NQAI if your prior education is from outside the EU. For further information, please visit Please note that applications will not be considered without this Certificate of Qualification, irrespective of any prior participation on other educational programmes in the EU.

7.      Scanned copies of all of your employment references.

Given the expected demand for this programme, the documentation filenames you submit should be descriptive (i.e. the filenames should clearly describe the document along with your name (e.g.) JohnDoe-EnglishLanguageQual; JohnDoe-DegreeParchment; JohnDoe-EmployerRef1; etc., etc.).

This documentation should be scanned and emailed to Dr. Paul Morrissey, MBS – Marketing Programme Director at [email protected] immediately after you have submitted your application via or depending on the nature of your application. If this documentation is not received in full, and/or if all sections of the application form are not completed in full, then we will be unable to process your application.

We welcome your application and we wish you every success in the process.

Career Opportunities

Staff in the business school have nurtured important relationships with industry and the professional bodies over many years and these companies contact us regularly with employment opportunities. The MBS Marketing is closely aligned to the Waterford Crystal Centre for Marketing Studies, the RIKON research group and TSSG which provides an easily accessible network for our students to be informed on current ideas, thinking and employment opportunities in industry. WIT also has a well-established Careers Centre and website providing support and advice to students.

In our recent survey of graduate employment, c.90% of graduates are now in employment in positions such as digital marketing, CRM, brand management, sales, advertising, public relations and international sales and marketing development.

A graduate may also apply for further post graduate Level 10 studies, such as a PhD by Research in WIT or to other third level institutions, either nationally or internationally.


Student Testimonial

“The MBS Marketing was a very demanding but rewarding course. You were straight in at the deep end with class and projects, most of which struck a nice balance between research and creativity, I think this is very important especially in the field of marketing. There were regular guest speakers from industry who brought a practical dimension to it all and a research field trip to Brussels. Some of our classes were mixed with other MBS streams, and through group projects and socialising I made some great friends. Overall it was an experience that was daunting at first, but in retrospect, one I also thoroughly enjoyed.”

Luke Abbot - The Red Brick Road: Social Media Account Director


“The MBS Marketing was an exciting and very practical programme. The applied nature of the programme broadened my knowledge of the contemporary business. I feel that it really equipped me with a skill set that allowed me to flourish in my current Marketing role.”

Laura O’Brien - Brown Thomas: Group Internal Communications Co-ordinator


“We interact regularly with the staff and students of the MBS Marketing, giving feedback on the design and content of the programme and we have also been lucky enough to employ a number of excellent graduates from the MBS. As an employer I am impressed with the knowledge and skills of the graduates that we have worked with and would have no hesitation in endorsing the quality of the MBS Marketing programme.”

Liam Curham - Dataworks: Chief Executive Officer


"The MBS degree I completed at WIT has been hugely beneficial to my career. The theoretical and practical elements were thoroughly insightful and ensured I was better prepared for my first few years in the industry. I still find that holding an MBS degree from WIT positively differentiates me from other candidates and catches the eye of prospective companies and employers. While I knew a degree from WIT was well regarded in Ireland, I discovered that this was also the case in the UK when I moved to London in 2013. While it's great to have a degree that stands out on a CV, the biggest benefit for me in completing the MBS in WIT was how much I learned over the course of a year that is still beneficial to me today. I would highly recommend the MBS course at WIT to any prospective students."

Cian McDonagh - 3 Ireland: Digital Marketing Manager

Course Leader

  • Dr. Paul Morrissey

    Lecturer in Marketing

    Tel: 51302074 Email: [email protected]

  • Course Leader

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