Are you finalising your CAO choices?
We'll help you make up your mind. Talk to us about courses at WIT by calling our CAO Change of Mind helpline on 051 834176 / 834177 (9.30am - 5.00pm, Monday to Friday).
What is marketing and digital media?
Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organisation to its customers and wider public. Marketing’s interaction with a business’ customers and public has shifted into the digital media space where business communicate directly to customers using, for example, mobile phones, websites, social media, email. Marketing and digital media encompasses all platforms that connect organisations to customers and, in turn, translate customer information via marketing analytics into new knowledge for the business to help it further meet customers’ needs.
What is the BA (Hons) in Marketing & Digital Media?
The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.
WIT Students Come Out On Top In Viral Competition
Team ‘Media Edge’, comprising of four third year students from the Marketing programme at WIT, has been announced as the overall winners of the live-project corporate competition supported by Enterprise Rent-A-Car.
Enterprise Rent-A-Car partnered with students from the class from WIT where teams of students were provided with a real-life marketing brief as part of their advertising strategy module. Enterprise began working with students as part of a mentoring programme in January, when the teams were asked to devise an advertising strategy to include a video element to promote leisure car rental in the South East area.
Photo details(left to right): Steven Coyle, Vehicle Acquisitions Manager, Jennifer Minogue, HR Generalist and Talent Acquisition Specialist, Leslee O' Loughlin, HR Manager Enterprise Rent-a-Car photographed with members of the winning team Media Edge, Neasa O' Brien, Eibhlin O' Keeffe, Hazel McPartlan and Jenna Eustace.
|Semester 1||Semester 2|
|Market Pricing||Macroeconomic Environment|
|Introduction to Digital Media||IT & Communication Skills 2|
|Principles of Marketing||Marketing Mix|
|Introduction to Statistics||Marketing Communications|
|IT & Communication Skills 1||Social Media Technologies|
|Introduction to Management||Organisational Behaviour|
|Semester 3||Semester 4|
|Market Research Theory||Accounting for Business|
|Direct and Database Marketing||Digital Creativity & Design|
|Introduction to Business Law||Commercial Law|
|Digital Media||Consumer Environment|
|Consumer Psychology||Marketing Research Practice|
|Applied Services Marketing||Introduction to Advertising|
|Semester 5||Semester 6|
|Financial Management||Strategic Marketing Management|
|Advertising Message & Media Planning||International Marketing|
|Print Media Advertising||Services Marketing Theory|
|Web Development||Web Design|
|Customer Relationship Management||Digital Media Advertising|
|Sports Marketing (Elective)||Professional Selling Skills (Elective)|
|Marketing/Advertising Project 1 (Elective)||Marketing/Advertising Project 2 (Elective)|
|Marketing/Advertising Project 1 (Elective)|
|Semester 7||Semester 8|
|Work Placement||Marketing Challenge|
|International Placement||Digital Marketing|
|Marketing Challenge||Strategic Brand Management|
|Global Strategic Marketing|
|SEO & Analytics|
|Social & Ethical Marketing (Elective)|
|Small Business Management (Elective)|
Leaving Certificate 2017:
Minimum entry requirements
2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Advanced and Equivalent Entry:
Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:
Online Media (Managing company website/ social media/online promotions)
Sales & Purchasing
BA (Hons) in Marketing & Digital Media work placement or study abroad
The work placement or study abroad takes place in Semester 7. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers, Bank of Ireland and Advertising Agencies such as Rothco, Cawley Nea and Youngs. Students can also opt to study abroad in one of WIT’s partner institutions in Europe, Canada or the USA.
Follow on Study
School of Business second ‘Work Placement Networking Event’ a success
Graduate of Arts (Hons) in Marketing and Online Media receives Marketing Student of the year 2016
Aran, an Account Manager with Google gives us an insight into BA Marketing & Digital Media programme
CAO: Nine ways to take the pain out of making up your mind
WIT students create marketing plan to develop New Ross
School of Business announces annual Digital Marketing Forum
Journal of Corporate Finance achievement a testament to finance PhD
Video: Employers talk about experiences having WIT Business students on work placement
Video: Business students talk about their work placement experiences
10 things to make you fall in love with Waterford
Beat 102-103 and WIT team up to reduce CAO final decisions stress
WIT Digital Champions build digital literacy capacity
Marketing Student of the Year Awards 2016 go to Waterford students
School of Business welcomes visiting lecturer from Germany
WIT Marketing Challenge with Boland’s BMW and Mini
Top employers meet with School of Business students
Cheque presented following annual Business School charity soccer fundraiser
Digital agriculture at top of agenda at WIT/SFI CONNECT event in Brussels
WIT leads EU funded EU-India project workshop in India
School of Business highlights from 2015
Marketing Student of the Year Awards 2015
Marketing Student of the Year Awards 2014
More Student Stories
Ask a Question
If you need to contact the course leader directly use the email address listed above .Otherwise use the form below to ask a question