Bachelor of Business (Hons)

Bachelor of Business (Honours)Business

Full Time
2018 CAO range:
        279 - 531
Cork Road
4 years
240 ECTS

Students on the Bachelor of Business Honours at WITWhat is the Bachelor of Business (Hons)?

This four-year full-time course offers you a broad range of business skills combined with a thorough knowledge of the financial and economic environment in which firms operate. On graduation, you will have developed personal and professional skills which will give you the confidence to start a successful business career, in Ireland or overseas.

Flexible Degree

The Bachelor of Business (Hons) is the ideal course of study if you are interested in business.  The course is extremely flexible, giving you a broad understanding of a range of business disciplines in the first two years while allowing you to specialise and get a greater understanding of the area of most interest to you in the final two years.


  • Economics and Finance
  • Human Resource Management (HRM)
  • Management
  • Accounting
  • Marketing


Language Options

While undertaking the Bachelor of Business (Hons) you are encouraged to study one of four languages, although this is not a requirement.  Languages offered:

  • French
  • German
  • Irish
  • Spanish


CAO: Choosing your options

You can choose from lots of combinations of options on the Bachelor of Business (Hons) - as you can see from the image below (taken directly from the CAO handbook). However, the most important thing to remember is that it does not matter which combination you choose through the CAO. Once you start in WIT in September, you can change both your specialisation and your language options. In fact, you only have to finalise your specialisation option at the end of Year 2. This will give you extra time to figure out which area you are really interested and choose the specialism that is right for you.

BUS Business (Common entry with stream options: Accounting, Economics and Finance, Human Resource Management, Management,
BWL Business with a Language (Common entry with stream options: Accounting, Economics and Finance, Human Resource
Management, Management, Marketing).

You can apply for WD048 only ONCE on the CAO.  Applicants who select one specific degree option are guaranteed a place in that programme (e.g. WD048 BWL), subject to meeting the entry requirements and points. Applicants who select Business with a Language (BWL) select one of the following language options in year 1: French, German, Irish, or Spanish subject to meeting the language recommendations. 

Quick Link to 

Year 2   Year 3   Year 4

Year 1

In Year 1 of the Bachelor of Business (Hons) you will start “from the beginning” where it is assumed you have no previous knowledge of any business subject. Year 1 modules are intended to provide you with an introduction to core business subjects such as Economics, Accounting, Statistics and Mathematics, Information Technology and Management. During your first year you will get an opportunity to work in groups, make presentations, write reports and develop important personal and professional skills.

Semester 1 Semester 2
Introduction to Financial Accounting 1 Business & Financial Maths
Introduction to Management  Enterprise
Introduction to Statistics  Introduction to Financial Accounting 2
Organisational Behaviour  Introduction Human Resource Management 
Microeconomics 1 Microeconomics

Choose one of the following electives:

  • IT and Communication Skills 1
  • Irish B1.3
  • French B1.3
  • German B1.3
  • Spanish A1
  • Spanish B1.3


Choose one of the following electives:

  • Data Analysis for Business
  • Irish B1.4
  • French B1.4
  • German B1.4
  • Spanish A2
  • Spanish B1.4


Year 2

In Year 2 you will expand your knowledge of Economics, Accounting and develop your mathematical skills. You will be introduced to Marketing, Human Resource Management (HRM) and Business Law.  You will also have the opportunity to choose an elective module.

Semester 3 Semester 4
Costing Probability & Operations Management
Human Resource Mgt Career Development Skills 
Introduction to Business Law  
Introduction to Marketing
Macroeconomics 1

Choose one of the following electives:

  • International Business Environment
  • Irish B2.1
  • French B2.1
  • German B2.1
  • Spanish B1.1
  • Spanish B2.1






Choose four of the following electives:

  • Integrated Marketing Communications
  • Macroeconomics 2
  • Management Accounting Techniques
  • Business Law
  • Contemporary Issues in Management
  • Transactional ERP
  • Irish B2.2
  • French B2.2
  • German B2.2
  • Spanish B1.2
  • Spanish B2.2

Year 3

Prior to commencing the first semester of Year 3, you will have decided and finalised on your specialisation. During this semester, you will study one core module plus modules from your specialised stream plus an elective module.

The second semester in Year 3 is the Flexible Semester. This is an exciting feature of the Bachelor of Business (Hons) degree programme where you will be given an opportunity to study abroad, undertake work placement, create a new venture initiative or gain experience in teaching for a semester. 

This flexible semester facilitates the development of skills beneficial to your future career endeavours.


Semester 5 Semester 6

Mandatory Module for ALL Streams:

  •  Applied Quantitative Analysis



  • Financial Management 
  • Digital Marketing Planning
  • Marketing Research & Analytics
  • The Changing Consumer

Human Resource Management (HRM):

  • Financial Management
  • Design & Deliver Training 
  • Principles of Employment Law
  • Resources & Talent Planning

Economics & Finance:

  • Business Finance 
  • Applied Finance 
  • International Economics
  • Managerial Economics


  • ​Financial Management 
  • Leadership & Problem Solving 
  • Managing Quality & Continuous Improvement
  • Supply Chain Management 


  • Business Finance 
  • Company Law 1
  • ERP System Skills 
  • Intermediate Financial Reporting 1


Flexible Semester Options:


  • International Placement
  • Work Placement
  • Start Up Lab
  • Teaching Skills


See Flexible section for more information




























Electives for Semester 5 - choose one module

  • Irish B2.3
  • French B2.3
  • German B2.3
  • Spanish Language: Texts and Contexts
  • Accounting Information System Skills
  • Auditing 1
  • Business Project Management 
  • Business Research Methods
  • Career Management 
  • Development Economics 
  • New Business Creation
  • Enviromental Economics 
  • ERP System Skills 
  • ERP System: Business Intelligence & Data Mining 
  • ERP System: Advanced Planning Optimisation 
  • Environmental Economics 
  • European Union Policy & Process 
  • Fund Accounting 
  • International Placement 
  • Labour Economics 
  • Newfoundland & Labrador socio-economic studies
  • Organisational Psychology
  • Practical Public Relations
  • Sports Marketing 


Flexible Semester Options:


  • International Placement
  • Work Placement
  • Start Up Lab
  • Teaching Skills


See Flexible section for more information






















Year 4

In Year 4 you will address many of the more strategic issues facing business through the core modules of Business Strategy and Digital Economy. At this stage you will further develop your specialist knowledge through the stream modules. You will also study one elective module in each semester.

Semester 7 Semester 8

Mandatory Modules All Streams:

  • Digital Economy
  • Business Strategy  

Mandatory Modules All Streams:

  • International Corporate Strategy



  • Project - minor dissertation (1)
  • Services Marketing
  • International Marketing




  • Project - minor dissertation (2)
  • Brand Management & Virtual Communities 
  • Customer Relationship Marketing
  • Contemporary Advertising 


Human Resource Management (HRM):

  • Project - minor dissertation (1)
  • Employee Relations
  • Employment Law in Practise


Human Resource Management (HRM):

  • Project - minor dissertation (2)
  • Employee Relations Skills
  • Performance Management
  • Strategic HRM

Economics & Finance:

  • Financial Markets & Institutions 
  • Economic Policy Issues
  • Financial Economics



Economics & Finance:

  • Open Economy Macroeconomics
  • Investments
  • International Risk Management 
  • Financial Data Analysis 
  • Economics/Finance Research Project


  • Lean Practise
  • Managing Teams & Diversity
  • Organisational Design



  • Business & Society
  • Developing Leadership Skills
  • Managing Change and Conflict
  • Managing Innovation


  • Intermediate Financial Reporting 2
  • Intermediate Management Accounting 1
  • Income Tax



  • Intermediate Management Accounting 2
  • Advanced Financial Reporting
  • Applied Finance
  • Taxation

General Stream:

  • Lean Practise
  • Managing Teams and Diversity
  • Services Marketing


General Stream:

  • Brand Management & Virtual Communities
  • Employee Relations Skills
  • Managing Change and Conflict
  • Managing Innovation 


Electives for Semester 7 - choose one 

  • An Ghaeilge B2.4
  • French B2.4
  • German B2.4
  • Spanish B1.3
  • Spanish B2.3
  • Behavioural Marketing
  • Company Law 2
  • Direct & Database Marketing
  • ERP System Skills
  • ERP System: Business Intelligence & Data Mining
  • ERP System: Advanced Planning Optimisation
  • Financial Regulation
  • International Political Economy 
  • Introductory Econometrics
  • Islamic Finance 
  • Professional Ethics for Accountants 
  • Project - minor dissertation (1)
  • Social Psychology of Organisation
  • Sponsorship & Event Marketing 
  • Supply Chain Management 








Electives for Semester 8 - choose one 

  • French C1.1
  • An Ghaeilge C1.
  • German C1.
  • Spanish B1.4
  • Spanish C1.1
  • Auditing Practice
  • Behavioural Economics
  • Business Project Management
  • Career Planning Management 
  • Competition Law
  • Enterprise Economics
  • Financial Information Analysis
  • Forensic Accounting & Fraud Audit
  • Global Business Ethics
  • Governance & Control
  • International Human Resource Management
  • International Management
  • Marketing for Finance Professionals
  • Project - minor dissertation (2)
  • Public Sector Economics
  • Regional Economics
  • Small Business Management
  • Social & Ethical Marketing
  • Strategic Public Relations
  • Sustainable Development
  • Web Development with Digital Marketing


Leaving Certificate 2019:

Minimum entry requirements for Bachelor of Business (Hons)

2 subjects: H5 
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7

Language recommendations for Bachelor of Business (Hons)

French:  O3/H6 in French
German: O3/H6 in German
Irish: H5 in Irish
Spanish Ab Initio: For those starting Spanish as a beginner there are no special requirements. 

Applying for Bachelor of Business (Hons) on the CAO:

You can apply for WD048 only ONCE. You must select ONE of the degree options i.e. BOP (Business) / BWL (Business with a Language) / GEN (General - applicants determine their choice on entry between BOP or BWL).

Applicants who select one specific degree option are guaranteed a place in that programme (e.g. WD048 BOP), subject to meeting the entry requirements and points. Applicants who are undecided should choose WD048 GEN.

Applicants who select Business with a Language (BWL) select one of the following language options in year 1: French, German, Irish, Spanish or Chinese subject to meeting the language recommendations. At the end of the second semester in year 2, students select one of the following streams: Accounting, Economics and Finance, Human Resource Management, Management or Marketing.

Advanced and Equivalent Entry for Bachelor of Business (Hons):

 Bachelor of Business (Hons) Career Opportunities

Graduates from this Programme have gone on to pursue a wide variety of careers, including careers in marketing, human resource management, accounting, consulting and banking and finance.  A graduate of this degree will be suitable to take up a position at a junior/middle management level in many types of business organisations ranging from small family businesses to multi-national corporations.  Graduates of this degree will be very well-positioned to pursue a career in many business related areas such as:

  • Accounting
  • Finance (including Banking and Insurance)
  • Management Consultancy
  • Taxation
  • Economic Policy Advisory Services
  • Marketing
  • Event Management
  • Human Resource Management
  • Information Systems Management
  • Logistics and Transport
  • Business Development Management
  • Sales
  • Entrepreneurship
  • Public Relations
  • Teaching


Bachelor of Business (Hons) Scholarships & Awards

The Bachelor of Business (Hons) has a number of competitive awards and scholarships available to students including:

  • John Hume Scholarship (awarded by the combined Waterford Credit Unions)
  • CPA prize for financial accounting
  • Irish Tax Institute for Taxation award
  • Granville Hotel marketing student of the year award
  • Annual Dean's list excellence awards


Bachelor of Business (Hons) Professional Body Exemptions

Graduates with a Bachelor of Business (Hons) award are also entitled to exemptions from many of the leading professional accountancy and management bodies including:

  • ACA (Institute of Chartered Accountants in Ireland)
  • ACCA (Association of Chartered Certified Accountants)
  • CIMA (Chartered Institute of Management Accountants)
  • MII (The Marketing Institute of Ireland)
  • CIPD (Chartered Institute of Personnel & Development)


Bachelor of Business (Hons) Follow on Study

Numerous follow on study options at WIT are available to gradudates of the Bachelor of Business (Hons) including a Master of Business and a Master by Reserach.

Undergraduate Scholarships

More Student Stories

Bachelor of Business (Hons) Flexible Semesterstudent

This facilitates the development of skills in the areas of communication, customer service awareness, decision making, problem solving, teamwork, commercial awareness, creativity, confidence and reflection. In Semester 6 students will be given an opportunity to participate in one of the following:

  • International Placement
  • Work Placement
  • Start Up Lab
  • Teaching Skills

 Bachelor of Business (Hons) International Placements

Students spend the semester abroad studying in one of our partner colleges in Australia, Canada, China, Europe, India, Mexico, South America, Turkey and the USA. The study abroad elective provides students with an opportunity to spend time in a different country, experience different styles or modes of teaching and live in a different cultural environment. The learning outcomes for the exchange are designed to ensure that the student will:

  • Be confident, self-aware and communicate effectively
  • Exercise personal autonomy and take responsibility for his/her own work and behaviour
  • Demonstrate a knowledge and understanding of the principles and practices of self-directed and reflective learning
  • Act effectively under guidance in a peer relationship with individuals and teams
  • Demonstrate a high level of competences and interpersonal skills
  • Engage in the process of lifelong learning


Bachelor of Business (Hons) Work Placements

Student spend the semester in appropriate work placement, representative of many business sectors.  The Work Placement Office is responsible for work placement and places over 85 students annually with employers. Work placement is a major opportunity for students to put their academic knowledge into practice in the "real world of work" and develop new professional and business skills. 

It also improves students' prospects of future employment and helps students decide on their career path.  It is important that students' skills and competencies meet employer requirements so employers select students for interview, and the employers decide to whom to offer a work placement. The School of Business facilitate the process through matching student CVs with employer specifications and setting up interviews.

Bachelor of Business (Hons) Start Up Labs

Students set up and run their own business during the semester. They are provided with professional mentoring from the experienced business community in the areas of business planning, marketing and selling, finance and IT.  The Start Up Lab Initiative (NVI) is designed to encourage students to establish and manage a commercial, social or not-for-profit enterprise for the duration of the flexible semester.

The module provides an opportunity for students to spend time acquiring the knowledge, networks, skills and attitudes required to set up and run their own business. Students can work individually or in groups of up to four.


Bachelor of Business (Hons) Teaching Skillss

Students who wish to gain experience of teaching for a semester will spend two days a week in college taking classes related to the practice of teaching.  The remaining three days are spent in a school setting (Primary or Secondary) teaching students and assisting teachers in the delivery of curriculum.

The success of the programme can be attributed to the relationships developed with the educational establishments in the region. The continued success of our student’s performance in these placements has established the programs reputation. Trainee teachers’ modules include a Teaching Practice Module and a Professional Individual Module.

Course Leader

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