Postgraduate Diploma in Digital Marketing Practice

Postgraduate Diploma in BusinessDigital Marketing Practice

Cork Road
8 mths

The Postgraduate Diploma in Digital Marketing programme has been developed in response to demand from a wide variety of industries, graduates will be equipped with a broad portfolio of digital marketing skills. The programme will be delivered in an innovative and flexible manner, consisting of lectures, workshops, group work, presentations, and guest speakers from industry and academia and via e-learning mode. Participants will receive intensive practical training in key digital skills such as online content creation, web and e-commerce design, development of online communication platforms, data analytics and search engine optimisation, strategic digital planning, online branding and relationship.

Programme Modules

• Digital Platforms and e-commerce
• Data Analysis and SEO
• Digital Implementation
• Digital Branding and e-CRM
• Digital Design
• Strategic Digital Planning 


The programme is completed over an eight-month, two semester period. Both semesters will involve the delivery of three 10-credit modules, delivered using a combination of traditional class room context and via E-learning modes.

The classroom modules will be delivered on campus in WIT with classes taking place on Thursday from 2.00 p.m. – 8.00 p.m. 

A unique feature of the programme will be the Integrated Live Digital Project which will be combined as part of the assessment of five of the six modules in Semesters 1 and 2. This will afford the students the opportunity to work on a live project for an organisation associated with Waterford Institute of Technology.


The course is 90% funded by Government for employed people who will pay €460 (10%) of the total programme fee. The course is fully funded for unemployed people and people returning to formal employment - please see

[ On completion of this programme students will have the option to proceed to complete a full MSc in Digital Marketing Practice at a further fee of €1,500. ]

In order to facilitate the delivery of programmes during the Covid-19 pandemic, module outline and order may change slightly for the academic year 2020/2021.

Year 1
Semester 1Semester 2
Digital DesignDigital Implementation
Digital Marketing Platforms and E-commerceDigital Branding and e-CRM
Strategic Digital PlanningData Analytics and SEO

Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.

Applicants with a Level 8 qualification at honours level in other disciplines and at least two years relevant business experience may also be considered for entry.
Places on the programme are allocated on merit, on a competitive basis.

Applicants who do not currently meet the academic entry requirements may wish to consider using WIT's Recognition of Prior Learning (RPL) mechanism. The Springboard RPL form is available at

Please complete the form electronically and submit by email along with all supporting documentation such as education and training certificates etc.

Applicants for whom english is not their first language will, in all cases, be required to submit certification that they meet WIT’s English Language Competency Requirements - please see

Course Leader

  • Dr. Paul Morrissey

    Lecturer in Marketing

    Tel: 51302074 Email: [email protected]

  • Course Leader

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