Featured


Courses

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

Courses Landing page

Study at SETU Waterford

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

Study at SETU Waterford landing Page

Students

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

Students Landing Page

Schools

SETU Waterford offers a broad range of academic programmes from levels 6 to 10 on the national framework of qualifications across Business, Education, Engineering, Health Sciences, Humanities, Science and Computing.

Schools Landing Page

International

The Office for International Relations co-ordinates the admission, administration and support for international students throughout the course of their studies at SETU Waterford.

International Landing Page

Research

SETU Waterfordis recognised as the leading research performer in the institute of technology sector with research activities that are internationally benchmarked, strategic, and economically relevant. Find out about the amazing multi disciplinary research under way

Research Landing Page

About

Discover the routes into studying at SETU Waterford for school leavers, adult learners, further education students, graduates and people who have already started studies elsewhere as well as options for those interested in online courses.

About Landing Page

News

Uncover the research discoveries, student and staff achievements, human stories, community spirit, global links and external engagement news at SETU Waterford

News Landing Page

Events

From virtual events to conferences, talks, public lectures and happenings in on-campus venues SETU Waterford is a hub of activity. Stay up to date with our calendar of upcoming events.

Events Landing Page
Code
M24436
Delivery
Flexible
Level
6
Campus
Cork Road
Duration
12 weeks
Credits
10 ECTS
Next Intake
September 2024
Application Status
Closed
Fees
View Details
arrow-down

Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve. This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.

Delivery                  

Monday Evening/Online

Classes will take place live online every Monday from 7-10pm for 12 weeks.

Qualification         

Module - 10 ECTS credits

Assessment

The assessment is by continuous assessment

Course Content

  • Digital Marketing Planning and Strategy
  • Digital Marketing Tools
  • Social Media Strategy and Planning
  • Social Media Tools
  • Digital Marketing and Social Media Analytics
  • Contemporary Issues in Digital Marketing and Social Media

Leaving Certificate or equivalent; or mature student. Please see more information on Entry Requirements in the Student Information  section www.wit.ie/schools/education/student_information

Contact

Course Leader
Part Time Student Helpdesk
Part Time Student Helpdesk
Tel: 051302040 [email protected]

Ask a Question

Department Courses