Digital marketing and social media now offer marketers a wealth of options to connect with their audience. Both digital marketing and social media are changing rapidly and are experiencing phenomenal growth. This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.
On successful completion of this module, a student will be able to
Develop an understanding of digital marketing essentials and their importance in marketing
Demonstrate a knowledge of the ways in which organizations may develop and execute digital marketing decisions
Describe the main theories, concepts, techniques and application expertise required to effectively develop plan and implement a social media campaign
Demonstrate the technical skills and knowledge necessary to apply the key technologies, tools and techniques for digital marketing and social media by developing a digital marketing and social media plan for a small business
Leaving Certificate or equivalent. Students over 23 years of age may be exempted from this requirement if they can demonstrate that they are suitable candidates for the course of study. Please see more information on Entry Requirements in the Student Information section.
Delivery: 12 weeks, Monday 7-10pm
Cost if eligible for bursary: €315
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