BA (Hons) in Tourism Marketing

Bachelor of Arts (Honours)Tourism Marketing
Code:
WD148
Delivery:
Full Time
2018 CAO range:
        261 - 390
Level:
8
Campus:
Cork Road
Duration:
3 years
Credits:
180 ECTS
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What is the BA (Hons) in Tourism Marketing course?

The three year BA (Hons) in Tourism Marketing is designed to provide learners with the theoretical and practical skills necessary for a successful career in a number of sectors within the wider travel and tourism industry. The structure of the course and the modules undertaken at each year are designed to develop necessary managerial and marketing abilities.

Special Features of BA (Hons) in Tourism Marketing:

  • Hospitality Placement

Students undertake a Professional Practice module in Year Two in preparation for a period of tourism placement during the summer between years two and three. This experience will provide the learner with the opportunity to apply theory to a practical context and help the student to finalise future career plans. The placement can be taken in Ireland or internationally.

  • Language 

Students are required to study a foreign language for the first two years of the programme and after this it is offered as an elective. At present, the choice includes

  • Italian - (beginners) 
  • Spanish - (beginners) 
  • German - (beginners) 
  • French - (Post Leaving Cert Level)
Year 1
Semester 1Semester 2
The Tourism SystemThe Strategic Marketing Mix
Foundations of MarketingOrganisation Behaviour
Introduction to Communications and Information TechnologyApplied Communication and Information Technology
LanguageLanguage
Basic Financial AccountingTourism Studies
Introduction to ManagementIntroduction to Economics of Tourism
Language - Beginners Italian, Spanish, German and French or Post Leaving Cert French
Year 2
Semester 3Semester 4
Business LawResearch Methods & Statistics
Market Research TheoryIntroduction to Management Accounting
Intercultural Studies Entrepreneurship, Innovation & Tourism
LanguageLanguage
Consumer BehaviourIntegrated Marketing Communication
Choose one of the following electives:Choose one of the following electives:
*Information Technology and Travel *Revenue Management
*Conference & Event Management *Tourism Destinations
* = elective module *Heritage & Cultural Studies
* = elective module
Language - Beginners Italian, Spanish, German and French or Post Leaving Cert French
Year 3
Semester 5Semester 6
International MarketingSustainable Tourism
DissertationGlobal Strategic Marketing
Services MarketingTourism Branding
The Impacts of TourismDissertation
Professional PracticeE-Commerce & Web Authoring
Choose one of the following electives:Choose one of the following electives:
*Travel & Tour Operations *Advertising Management
*Language *Language
*Digital Marketing Strategy*Facilities Asset Management
* = elective module * = elective module
Not all electives may run and depend on student demands

Leaving Certificate 2018:

Minimum entry requirements for BA (Hons) in Tourism Marketing

2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7

Advanced and Equivalent Entry for BA (Hons) in Tourism Marketing:

Successful graduates of BA (Hons) in Tourism Marketing are likely to find employment in marketing or management positions in the following areas:

  • Visitor facilities, attractions and heritage centres

  • Public and non-profit making organisations  including government organisations, Regional  Tourist Authorities, community groups and tourism co-operatives

  • Inbound and outbound tour operations

  • Transport industry

  •  Hospitality industry and in the major group marketing agencies for the hospitality industry

  • Travel agency sector

  • Self-employment in small and medium tourism enterprises


 

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