What is marketing and digital media?
Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organisation to its customers and wider public. Marketing’s interaction with a business’ customers and public has shifted into the digital media space where business communicate directly to customers using, for example, mobile phones, websites, social media, email. Marketing and digital media encompasses all platforms that connect organisations to customers and, in turn, translate customer information via marketing analytics into new knowledge for the business to help it further meet customers’ needs.
What is the BA (Hons) in Marketing & Digital Media?
The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.
WIT Students Come Out On Top In Viral Competition
Team ‘Media Edge’, comprising of four third year students from the Marketing programme at WIT, has been announced as the overall winners of the live-project corporate competition supported by Enterprise Rent-A-Car.
Enterprise Rent-A-Car partnered with students from the class from WIT where teams of students were provided with a real-life marketing brief as part of their advertising strategy module. Enterprise began working with students as part of a mentoring programme in January, when the teams were asked to devise an advertising strategy to include a video element to promote leisure car rental in the South East area.
Photo details(left to right): Steven Coyle, Vehicle Acquisitions Manager, Jennifer Minogue, HR Generalist and Talent Acquisition Specialist, Leslee O' Loughlin, HR Manager Enterprise Rent-a-Car photographed with members of the winning team Media Edge, Neasa O' Brien, Eibhlin O' Keeffe, Hazel McPartlan and Jenna Eustace.
|Semester 1||Semester 2|
|Digital Media 1||IT & Communication Skills 2|
|IT & Communication Skills 1||Macroeconomic Environment|
|Introduction to Management||Marketing Communications|
|Introduction to Statistics||Marketing Mix|
|Market Pricing||Organisational Behaviour|
|Principles of Marketing||Social Media Technologies|
|Semester 3||Semester 4|
|Applied Services Marketing||Accounting for Business|
|Consumer Psychology||Commercial Law|
|Digital Media 2||Consumer Environment|
|Direct & Database Marketing||Introduction to Advertising|
|Introduction to Business Law||Marketing Research Practice|
|Marketing Research Theory||Digital Creativity & Design|
|Semester 5||Semester 6|
|Advertising Message & Media Planning||Digital Media Advertising|
|Customer Relationship Management||International Marketing|
|Print Media Advertising||Services Marketing Theory|
|Financial Management||Strategic Public Relations|
|Web Development||Web Design|
|Choose one of the following electives:||Choose one of the following electives:|
|*Sports Marketing||*Professional Selling Skills|
|*Marketing/Advertising Project 1||*Marketing/Advertising Project 1|
|* = elective module||*Marketing/Advertising Project 2|
|Semester 7||Semester 8|
|Work Placement 1||Digital Marketing|
|Work Placement 1 Log Book||Marketing Challenge|
|International Placement 1||Global Strategic Marketing|
|SEO & Analytics|
|Strategic Brand Management|
|Choose one of the following electives:|
|*Social & Ethical Marketing|
|*Small Business Management|
Leaving Certificate 2018:
Minimum entry requirements for BA (Hons) in Marketing & Digital Media
2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Advanced and Equivalent Entry for BA (Hons) in Marketing & Digital Media:
Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:
Online Media (Managing company website/ social media/online promotions)
Sales & Purchasing
BA (Hons) in Marketing & Digital Media work placement or study abroad
The work placement or study abroad takes place in Semester 7. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers (C+C), Bank of Ireland and Advertising Agencies such as Rothco, Cawley Nea and Youngs. Students can also opt to study abroad in one of WIT’s partner institutions in Europe, Canada or the USA.
Follow on Study for the BA (Hons) in Marketing & Digital Media
Innovative assessment helps new business students find their feet
Secondary school students try business at WIT
WIT and BSTAI recognise success of Junior Certificate A Grade Students
CAO: Nine ways to take the pain out of making up your mind
WIT Marketing students create strategic plan to develop New Ross
School of Business second ‘Work Placement Networking Event’ a success
Marketing and Online Media graduate receives student of the year
School of Business announces annual Digital Marketing Forum
Journal of Corporate Finance achievement a testament to finance PhD
Video: Employers talk about experiences having WIT Business students on work placement
Video: Business students talk about their work placement experiences
10 things to make you fall in love with Waterford
Aran, an Account Manager with Google gives us an insight into BA Marketing & Digital Media programme
Beat 102-103 and WIT team up to reduce CAO final decisions stress
WIT Digital Champions build digital literacy capacity
Marketing Student of the Year Awards 2016 go to Waterford students
School of Business welcomes visiting lecturer from Germany
WIT Marketing Challenge with Boland’s BMW and Mini
Top employers meet with School of Business students
Cheque presented following annual Business School charity soccer fundraiser
Digital agriculture at top of agenda at WIT/SFI CONNECT event in Brussels
WIT leads EU funded EU-India project workshop in India
School of Business highlights from 2015
Marketing Student of the Year Awards 2015
Marketing Student of the Year Awards 2014
More Student Stories
Ask a Course Question
If you need to contact the course leader directly, please use the email address listed above.
If you are considering applying for this course and have particular questions about it or the application process, please use the form below to ask your question. To ensure your question is answered more speedily, please try to choose the relevant contact point in the drop down menu. If you are unsure of your contact point, please choose "General".