Practical Public Relations (Part Time)

Practical Public Relations
Delivery:
Part Time
Level:
8
Campus:
Cork Road
Duration:
9 weeks
Credits:
5 ECTS

Practical Public Relations

The aim of this module is to develop the student's ability in practical PR techniques including writing press releases, brochure and newsletter design, PR Campaign Planning and developing a PR pitch. It will cover topics including:

  • Framing the Message - Defining Stakeholders - Choosing a Medium

  • Media Relations: The Role of the Press Officer - Writing News & Feature Releases

  • PR Campaign Planning & Structure

  • Event Management: Procedures & Techniques

  • Brochures/Newsletter - Barriers to Communication; Effective Design

  • Corporate PR Campaigns - Communication Audits; Corporate Identity Reviews

  • Crisis Management Campaigns; Preparing a Crisis Plan; Communication Techniques 

Learning Outcomes

On successful completion of this module, a student will be able to:

  • Discuss the most appropriate communication strategies for an organisation's stakeholders

  • Design and write effective press releases

  • Understand the barriers to communication and their impact on effective brochure and newsletter design

  • Critically evaluate the effectiveness of a brochure or newsletter as a communication tool

  • Present an effective PR Pitch for a PR Campaign

  • Develop a Practical PR Campaign

Delivery

9 weeks, Tuesday 7-9pm

Fee

€250

Bursary scheme

€185 (subject to eligibility)

Practical Public Relations Entry Requrements

Leaving Certificate or equivalent.  Students over 23 years of age may be exempted from his requirement if they can demonstrate that they are suitable candidates for the course of study.  Please see more information on Entry Requirements in link_iconthe Student Information section. 

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