Strategic Public Relations

This module introduces the student to the key principles and practices of contemporary public relations from both a theoretical and practical perspective. It will cover topics including:

• Theoretical Perspectives in Public Relations

• The Public Relations Planning Process

• Crisis Management – Crisis Communication Theories & Strategies

• Issues Management: Political PR & Lobbying

• Internal Communication: Employee Relations - Strategies & Techniques

• Reputation Management - Corporate Image; Corporate Identity; Corporate Culture

• Community Relations - Corporate Philanthropy: CSR

Learning Outcomes 

On successful completion of this module, a student will be able to:

• Critically evaluate and apply the alternative theoretical approaches to Public Relations practices

• Identify key elements of PR Planning and apply to PR Campaigns

• Analyse the Public Relations activities and functions within small, medium and large scale organisations

• Demonstrate an understanding of key issues facing PR practitioners

• Differentiate between best practice and worst practice Public Relations with reference to key case studies and other examples

• Demonstrate in-depth critical understanding of Public Relations by referencing key academic articles and theoretical models in this area

Delivery

9 weeks, Tuesday 7-9pm

Fee

€250

Bursary scheme 

€185 (subject to eligibilty)

Further information

This course will be offered in January 2018.  

please contact 051 302040.