Location: Gallery restaurant (downstairs)
Contact:  If you would like to attend R.S.V.P. Ms. Jennifer Devereux at 051-302184 or by email [email protected]
The School of Business at Waterford Instutitute of Technology is hosting the book launch of 'Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models' by Dr. David Dempsey and Dr. Felicity Kelliher.
The event is taking place on Wednesday, 17 January 2018 at 4.00pm in the Gallery Restaurant (downstairs) on the main campus.
Attendance is free of charge; R.S.V.P. Ms. Jennifer Devereux at 051-302184 or by email [email protected]
About this book
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.
About the authors
Dr David Dempsey is an original co-founder of Salesforce EMEA and currently serves as Senior Vice President and Country Leader at Salesforce Ireland. Prior to the establishment of Salesforce in Europe, David held executive positions at Oracle, including Head of Ireland Consulting Services. David is a certified Member of the Institute of Directors and a Doctorate of Business Administration (DBA) graduate of WIT.
Dr Felicity Kelliher is a Senior Lecturer in Management and Co-founder of the award winning RIKON group at WIT's School of Business. Widely published, Felicity has 30 years of leadership and training experience. Prior to joining academia, Felicity held International Project Management and Consultancy roles in the I.T. industry.