Having the ability to interact with a company such as Velocity VR directly is an invaluable experience for students
Students on the Bachelor of Business (Hons) Marketing degree recently had the opportunity to work on a digital marketing campaign for Velocity VR, Ireland's first free-roaming multiplayer facility offering a range of VR experiences.
"Integrating coursework with real businesses is critical for today's students, and this is a priority on the Bachelor of Business (Hons) Marketing programme," says Dr Ethel Claffey from WIT's School of Business. Dr Claffey with Dr Anthony Foley teaches the Digital Marketing Planning module which is based around applying digital marketing tools and strategy to real companies.
The challenge for the students this year was to create an engaging digital marketing campaign for Waterford's Velocity VR, which caters for people of all ages that are interested in gaming, education and historical events in VR. "They took on the task with great skill and creativity," Dr Claffey adds.
Dr Anthony Foley says"We were fortunate that Ellie Morrissey (Manager) and Niall Clancy (Company Director) of Velocity VR, kindly agreed to engage with our students for this project. Having the ability to interact with a company such as Velocity VR directly is an invaluable experience for students, and really places their work in a real-world setting."
The Department of Management and Organisation at WIT kindly sponsored a prize for the best project group. The Velocity team selected Jodie Savage, Lucy O Driscoll, Shauna Twohig and Aoife Ward as the winners. They noted that the work across all student groups was excellent and that they were delighted to see the students showing such an interest in their company.
Dr Patricia Bowe, Head of Department of Management and Organisation, extended her congratulations to the students. “Congratulations to the winning team and to all participants in the live project - a valuable learning experience. Thank you to Niall and Ellie at Velocity for giving access and time to our students.”