Michael says that DBA had the “best focus” for him

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Kildare-based marketing consultant Michael proves that you can work and complete a doctor of business administration (DBA) at the same time 

Did you enjoy your stay at WIT? 

The doctorate is a research degree, so we visited the college over 4 years, for 2 occasions, 1 per semester, for small block sessions.  

Did you do research work before? 

I had done research work before, with academically and professionally. 

Where did you do that? 

I did a masters in NUI Galway, which involved research into relationship marketing and I would carry out research as marketing director and run research programs across different sectors, in my day to day work. 

What made you choose WIT for this course? 

I was looking to do a doctorate qualification and I want to do it on a pure research, I wasn’t going to resign to do a full PhD and the DBA was one of three that I could find in Ireland, this is the one that seemed to have the best focus for me as regards the research and the area I wanted to do.  

Where do you currently work? 

I work as a marketing consultant and marketing director for companies in different sections. I work in financial services, banking and I work with companies that are involved with IT software and I have worked with companies in construction so it is quite a broad range of companies. All specifically to do with marketing strategy and growth.

Interviewed by Ciaran Whitty at the 2019 Conferring ceremony. 

Related Courses

Doctor of Business Administration in  DBA (part time)

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