Marketing & Digital Media degree is the perfect creativity and business mix

BA (Hons) Marketing & Digital Media student Megan Lanigan is a past pupil of Gorey Community School and a President’s Scholarship recipient 

I wanted to study this course at WIT because: 

Marketing & Digital Media in WIT is a fantastic course with focus into various aspects of business giving students a great base of skills to use in future. This course in WIT gives students like me a wide variety of skills while also maintaining a base in the vital business subjects like management, accounting, organisational behaviour, IT and economics. As the course goes on, studies focus completely on marketing, even allowing me to develop skills with various industry focused software like Photoshop, InDesign, Illustrator. I love that this course inspires creativity and allows us to utilise live case studies and group projects, giving a more real-world feel the course. 

The highlights of my college experience include: 

A huge highlight for me was the presentation of WIT Presidents Scholarship which I was awarded for the duration of my studies. WIT held a presentation of the awards back in 2020, which my family and course leader attended. It still to this day is my proudest moment so far in WIT. Being awarded the scholarship allowed me to get involved with the student ambassador programme which I got to work for the college facilitating campus tours and providing information to incoming students. I thoroughly enjoyed this experience as it allowed me to share my experience and help other students. 

Why I would recommend studying in Waterford: 

On moving to Waterford, I instantly felt like the city was a home away from home. The staff of WIT made settling in feel seamless. I have found friends for life in my classmates who have made the whole college experience in Waterford the best. The college itself is in the perfect location and makes getting into the city centre accessible. The night life and social side of college is amazing too, and I feel so safe and at home in Waterford. If you're like me and you love the seaside, its a short trip by bus/car to Tramore seafront, another great place to explore while you're in college. 

Sports and societies participation benefited my college experience in the following way: 

My friends and I this year have re-established WIT Viking Surf Club, and through this have made so many new friends and spent our evenings out enjoying the waves in Tramore beach. I had never surfed before this year, and I have found a new love of the sport thanks to the club. I am on the committee acting as social media manager which has allowed me to utilise elements of my course to market the club’s activities and keep members up to date with all our goings on. I highly recommend taking that leap to join or set up a club or society while in college as it will definitely enhance your experience and expose you to new places, people and adventures. 

My favourite module: 

I loved studying Digital Creativity and Design in Semester 5 as it allowed us to learn valuable skills in creating digital branding and logos for businesses. We learned graphic design skills and were allowed to be innovative by creating our very own portfolio of work. 

My advice for CAO applicants to this course: 

If you are in any way creative and love all things business, you will love this course as much as I do. It is such a broad course in an industry with such vast opportunities, you will thrive in the working world! The live projects and creative modules allow students to get real life experience and put the theory into practice. The focus on focus on digital media in this course is a huge benefit also as it is so relevant to the world we are in. Without a doubt I would recommend this course to anyone.