Marketing Project wins Gold

Business

Marie O’Dwyer, Lecturer in Marketing at the School of Business, WIT won gold at the Association of Higher Education Careers Service (AHECS) Student Engagement Awards. The award recognises and acknowledges real and substantial engagement between employers and educational institutions and the beneficial results on undergraduate and graduate recruitment and employability.

The project was nominated by Angela Collins, WIT Careers Service and involved third year BA (Honours) in Marketing students working in groups to develop an innovative advertising strategy for Enterprise Rent a Car. The strategy aimed at attracting final year female students or students with disabilities to their Graduate Programme.

This is the second year that Enterprise Rent a Car have worked with the WIT School of Business on such a project, having won silver in the AHECS Engagement Awards last year.

Pictured L-R:   Seamus Mc Evoy, Chair of AHECS (Association of Higher Education Careers Services) in Ireland and Head of Careers UCC; Leslee Mathews, Enterprise Rent-A-Car;  Breid O’Connor,  Enterprise Rent-A-Car; Marie O Dwyer,  Marketing Lecturer WIT;  Emma Ryan, Enterprise Rent-A-Car;  Angela Collins, Head of Careers at WIT and John Hennessy  Head of the HEA.

Related Courses

Bachelor of Business in  Business
Bachelor of Business (Honours) in  Business (Common Entry)
Higher Diploma in Business in  Management
Bachelor of Arts (Honours) in  Marketing & Digital Media
Bachelor of Arts (Honours) in  Tourism Marketing

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