Kildare-based marketing consultant Michael proves that you can work and complete a doctor of business administration (DBA) at the same time
Did you enjoy your stay at WIT?
The doctorate is a research degree, so we visited the college over 4 years, for 2 occasions, 1 per semester, for small block sessions.
Did you do research work before?
I had done research work before, with academically and professionally.
Where did you do that?
I did a masters in NUI Galway, which involved research into relationship marketing and I would carry out research as marketing director and run research programs across different sectors, in my day to day work.
What made you choose WIT for this course?
I was looking to do a doctorate qualification and I want to do it on a pure research, I wasn’t going to resign to do a full PhD and the DBA was one of three that I could find in Ireland, this is the one that seemed to have the best focus for me as regards the research and the area I wanted to do.
Where do you currently work?
I work as a marketing consultant and marketing director for companies in different sections. I work in financial services, banking and I work with companies that are involved with IT software and I have worked with companies in construction so it is quite a broad range of companies. All specifically to do with marketing strategy and growth.
Interviewed by Ciaran Whitty at the 2019 Conferring ceremony.
Main Campus Cork Road, Waterford City, 
