Powering innovation and skills of the fourth industrial revolution

Salesforce is proud to be working with Waterford Institute of Technology to sponsor a new Digital Innovation Lab for digital marketing students within the Institute’s School of Business.

Salesforce is proud to be working with Waterford Institute of Technology to sponsor a new Digital Innovation Lab for digital marketing students within the Institute’s School of Business.

Digital Innovation Lab sponsored by Salesforce to support innovation officially opens for use by digital marketing students in the School of Business

We’re in the midst of the Fourth Industrial Revolution—an incredible wave of innovation and technology that is radically transforming our economies, our societies and our daily lives. This can be observed in our lives every day with smart devices that keep you always on and connected, shopping via voice command, self-driving cars.

Nowhere is the upheaval of the Fourth Industrial Revolution more likely to be felt than in the workplace. As with previous industrial revolutions, the Fourth Industrial Revolution will profoundly affect people’s lives as AI and increased automation see many types of jobs change. At the same time, entirely new categories of jobs are emerging.

Bringing digital skills to life

In March 2019 Salesforce announced its latest effort to support innovation in Ireland and help members of the wider community obtain the skills required to succeed in the Fourth Industrial Revolution. Salesforce is proud to be working with Waterford Institute of Technology to sponsor a new Digital Innovation Lab for digital marketing students within the Institute’s School of Business. The lab was co-designed with WIT by Salesforce's Innovation and Marketing teams and uses themes and design concepts focused around collaboration and interactivity.

The lab aims to be a very different space to a traditional academic 'practical room' and is focused on bringing the digital skills to life for the students of WIT. The design of the lab is focussed on promoting collaboration with in a circular rather than linear layout. There is also a library space for students to sit and reflect. In addition, a collaboration wall runs along the side where ideas, concepts and even draft coding can be written directly onto the wall for everyone to work together.

Ongoing partnership with Salesforce

As part of its partnership with WIT Salesforce will also be lending our expertise, providing guest lectures and seminars to their digital marketing students. The students will also be given direct access to Salesforce technology, ensuring the digital marketing skills they develop are based on real world experience and not abstract theory.

Dr David Dempsey, Ireland Country Leader at Salesforce explained why Salesforce were so pleased to support this project as part of their continued commitment to Ireland. “Ireland is a significant part of our history and was our first-ever Salesforce hub outside of the US and opened in 2000. In January we announced that we are growing our regional hub in Ireland committing to add 1,500 new jobs in the next five years. Giving back to the communities where we work has always been a part of our story, and as we grow so that commitment.

Digital skills education

“The new Digital Innovation Lab which we are sponsoring is the latest initiative as part of Salesforce's commitment to deliver digital skills education to the future workforce across Ireland. We are particularly glad to be supporting this initiative in the South East of Ireland recognising the importance of support skills development across the country.”

John Halligan the Minister of State for Training, Skills, Innovation, Research and Development attended the opening and welcomed the partnership saying “Deepening collaboration between industry and the education and training sector is a key objective of the Government. This is an exciting example of how this can be achieved and will be of great benefit to next generation of digital marketing students. I would like to congratulate WIT and Salesforce on their endeavors and wish all of the students every success as the continue their studies in this new and inspirational environment.”

Transformation of curriculum

Dr Thomas O’Toole, Head of the School of Business, WIT said: “The Digital Innovation Lab sponsored by Salesforce will enable the School of Business at WIT to hasten the transformation of its curriculum to develop the digital skills of its students. In particular, it will enable our marketing graduates to be digital leaders in customer engagement for the companies that they work for in the future.”

“The marketing discipline has been transformed by online platforms and customer data. WIT’s School of Business mirrors these trends in its curriculum. Salesforce is the global leader in customer relationship management software and, through its partnership with the School, has provided the School with a major opportunity to be at the leading edge of digital marketing engagement and analytics.”

“The School of Business’ Digital Innovation Lab also facilitates collaborative learning among our students and with our faculty. Its round table design encourages peer sharing, its group working space provides an ideal place for students to develop ideas together, and its writing wall; a location for brainstorming. The colours and images in the lab’s logo and murals are designed to capture the imagination and creativity of business students using the lab.”

Chloe Driver a 4th year, Marketing and Digital Media in WIT student added, “The Digital Innovation Lab enables us to apply digital practice to our theory-based academic modules and this will equip us for the digital skills we need in today’s marketing roles.”

Salesforce believes business has an important role to play in helping the workforce of the future develop the skills that will help them succeed and thrive in this newly innovative world. Its charitable arm Salesforce.org has given more than $1.6 million in grants to support “Future Ready” organisations in Ireland including CoderDojo, Citywise, Codeplus, Educate Together, Bridge21 and St. Peter’s School in Bray.

Marketing-related courses available at WIT’s School of Business include:

Related Courses

Bachelor of Arts (Honours) in  Marketing & Digital Media
Master of Business in  (Marketing Stream)
Bachelor of Business (Honours) in  Business (Common Entry)
Postgraduate Diploma in Business in  Digital Marketing Practice

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