The two and a half minute video is part of a campaign from Liberty Insurance Ireland sponsorship of the All-Ireland Camogie Championships campaign
Kilkenny Camogie star, Collette Dormer, a WIT graduate (BSc in Architectural Technology) is featured as part of a new campaign from the sponsors of the All Ireland Camogie Championships. Collette was a member of the WIT Camogie Club as a student.
According to Liberty Insurance Ireland Deirdre Ashe, Director of Customer & Markets at Liberty Insurance, said: “We passionately encourage more involvement and participation in Camogie and all sport. Through our work with Camogie players, we know that the sport brings a wealth of skills and experience to girls and women in cities, towns and villages across the country."
“Our ‘Camogie Made Me Ready For The Real World’ campaign differs from traditional advertising campaigns in that it heroes a number of Camogie players and showcases the off-pitch aspects of their lives. We want to highlight to young girls that sport can help you in so many ways in your life and help you succeed where you might not have otherwise.”