Destination Experience Information System project launched their pioneering new Visitor Experience Survey for Waterford City and County this week.
The Destination Experience Information System project (DEXIS) launched their pioneering new Visitor Experience Survey for Waterford City and County this week. The project arises from a collaborative partnership between Waterford Viking Triangle Trust, Waterford City and County Council, Waterford Institute of Technology, Waterford Chamber of Commerce, and the tourist offices of Waterford, Tramore, Dungarvan and Lismore.
According to Project Manager Anne-Marie Lally, “This project is in response to a clear need of the tourism sector to have up-to-date information about the range and quality of experiences our visitors have in the region so that our destination can continuously improve and innovate in line with visitor expectations.”
The Visitor Experience Survey was piloted in the Viking Triangle in 2015 and the results were very positive, with over half of visitors saying that the experience offered in Waterford exceeded their expectations and particular commendations were given to the high quality visitor attractions, museums, the friendly ambassadors and the overall sense of history in the city. Rolling it out across the city and into the county will allow the DEXIS project team gather perceptions from a wider range of visitors at a much broader range of locations. This will augment both the quality of the information and give the sector a very real sense of the calibre of visitor experience that is provided over the summer period.
Throughout the summer short questionnaires will be available for businesses to provide to the tourists that they engage with over the summer months and completed questionnaires can be collected or posted back to the project team for analysis. The project results will be shared with all participating businesses on a monthly basis throughout July, August and September.
Ms Lally continued: “Participation in this project is open to any business which encounters visitors to the region and the project team would like to send an open invitation to all businesses within Waterford City and County to participate in the DEXIS project and do their part in gathering information about the experiences of visitors to our region.”
If you would like to be part of this important survey or for further information about the project please contact the Project Administrator, Siobhan McGuinness at [email protected] or by phone to 051 311138 at the Waterford Chamber offices.
Let’s all be visitor ready, have your Visitor Experience Surveys and let us know what our visitors think of Waterford and its many activities and attractions.