WIT graduate provides insight into digital marketing


As part of their communications and technology module students got practical insights into real-world digital media campaigns from a visiting speaker

WIT School of Business school recently welcomed Evelyn Fitzmaurice from Efitz Marketing to give a talk to undergraduate students.

The talk was organised by Una Cummins, Communications Lecturer.

“It was great to welcome ex-WIT student Evelyn Fitzmaurice to the college today to talk to first year business students from the Bachelor of Business, Higher Cert in Business and BSc Retail Management. She provided a fascinating insight into the hard work that goes on behind so many of her company’s excellent marketing campaigns.

Fitzmaurice is a former WIT student and she holds a degree in Economics and Finance, a Masters in Marketing and a Diploma in Digital Marketing.

“I was delighted to present ‘Digital Marketing – a Practical Outlook’ to the first year students at WIT,” said Evelyn, “It was particularly relevant to the communications and technology module they are studying. I loved the clever Q&A too – the questions were so well thought out and articulated. I’m so impressed! The future’s bright.”

Related Courses

Bachelor of Business in  Business
Higher Certificate in Business in  Business
Bachelor of Science in  Retail Management

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