WIT School of Business students engage in experiential learning

Business
Pictured in Thinkhouse, Dublin are BBS (Hons) Marketing and BA (Hons.) in Marketing & Digital Media students

Pictured in Thinkhouse, Dublin are BBS (Hons) Marketing and BA (Hons.) in Marketing & Digital Media students

Students visited two agencies and met with Javelin Account Director Aoife Hearne (a past WIT BBS (Hons.) marketing graduate), to learn more about agency life

Marketing students at WIT studying advertising and digital branding got to experience marketing in practice on a recent trip.

On 12 February 2019, students on the BBS (Hons) Marketing stream and the BA (Hons) in Marketing & Digital Media visited Thinkhouse and Javelin in Dublin with their lecturers Dr Ethel Claffey and Marie O’ Dwyer.

Insight into Thinkhouse

The morning started with a visit to Thinkhouse, which is one of the world’s leading youth marketing agencies. This creative agency has driven many very innovative branding campaigns for clients such as Unilever, Heineken, Three and Coca-Cola. Claire Hyland, Director of Insights, and members of the Thinkhouse team gave students an insight into the agency’s unique vision and some of the creative work they have developed.

Javelin campaigns

This was followed by a visit to Javelin, which is an independent and creatively-driven Irish advertising and communications group. Students met with Javelin Account Director Aoife Hearne (a past WIT BBS (Hons.) marketing graduate), to learn more about agency life and to get an insight into the development of some recent campaigns developed for clients such as the AA, SSE Airtricity and Toyota.

The trip finished with a visit to the Guinness Storehouse, where students got the opportunity to learn more about the marketing of this iconic brand. Speaking about the trip student Mark Tyrell said: “The field trip to Thinkhouse and Javelin was a brilliant experience. To be able to visit these innovative agencies was really informative and insightful. It broadened our educational experience by relating our college studies at WIT to real companies in the industry”.

Theory in practice

The purpose of the visit was to show students theory in practice and give them a taste of where their education could take them within an evolving and demanding market environment. It allowed students to engage in experiential learning outside the classroom environment and greatly enhanced their learning experience.

Related Courses

Bachelor of Arts (Honours) in  Marketing & Digital Media
Bachelor of Business (Honours) in  Business (Common Entry)
Bachelor of Business (Honours) in  Business (Marketing)

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