Waterford Institute of Technology students undertake marketing project for one of the country’s leading brands, Glanbia.
Final year students from the marketing stream of the Bachelor of Business Studies (Hons.) programme were tasked with creating, developing and implementing an innovative advertising campaign for Glanbia’s GAIN Pet Food.
The competition was organised by the WIT School of Business in association with Glanbia. At the beginning of the semester, the participating teams were given a detailed brief, in order to assist GAIN Pet Food develop and grow its brand in the Irish market. The overall winning team, Excel, developed an impressive advertising campaign, with a strong digital marketing and social media focus.
Rob O’Keeffe, Marketing Manager, Glanbia Agribusiness, commented that the advertising projects presented were of excellent quality and to a very high standard.
“The students got a great understanding of our customers, products and markets through in-depth research and developed strong advertising plans for the GAIN Pet food brand. The winning team, Excel really stood out in their use of new and innovative marketing techniques and were worthy winners. It was great to work with all the groups from WIT on this project and we were really impressed with the professionalism and ability of all the students involved.”
Marie O’ Dwyer, Marketing Lecturer, School of Business, WIT, said, “This project allowed our final year students to gain practice-ready professional experience in an innovative way. It simulated a real working environment, greatly challenged their thinking and creativity and assisted in better preparing them for an increasingly competitive working environment.”
She added “Glanbia has shown a great willingness to engage with WIT and to contribute greatly to our students’ learning journey.”
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Related CoursesBachelor of Business (Honours) in Business
Bachelor of Business in Business
Higher Certificate in Business in Business