Health Promotion students at WIT collaborated with Entertainment Systems student to create an entertaining yet informative advert about Smarter Travel
Students in second year of Health Promotion and Entertainment Systems at Waterford Institute of Technology have won a 2018 Smarter Travel Multimedia Award for their audio entry, 'Brenda’s Bum'. All entries were aimed at college students and encouraged them to find alternative ways to travel to and from college. The ad was commended on its inventiveness and the clarity of its message.
The winning ad
The winning ad was written and performed by Health Promotion students Ciara O’Dwyer, Katie Farrell and Sarah Carroll, and was edited by Entertainment Systems student Ashley Godkin. The entries were facilitated by lecturers Mr. Colm Dunphy and Dr. Jenny O’Connor as part of the students’ coursework. The ad features a bum lamenting its lowly position in life, being sat on every day on the way to work and dreaming about the freedom it would have if its owner walked to work instead of driving.
A word from the judges
The Smarter Travel Multimedia Awards 2018 were judged by an external panel of expert judges Deborah Doherty, Studio Director at Windmill Lane, Dylan Cotter, Executive Creative Director at Irish International, Matt McGrath a BBC Environment Correspondent and Pat Kinglsey, Managing Director at Neworld Associates
“We are delighted with the quality and variety of entries, and our judges were equally impressed. The entries were both entertaining, and captured the positive aspects of making smart transport choices for the journey to college." Anne Graham, Chief Executive Officer, National Transport Authority.
Student Project Award
In addition, students in their third year of the Health Promotion course have also been awarded the Smarter Travel Student Project Award for their organisation of Marchathon at WIT, a month-long walking initiative aimed at staff and students.
The Smarter Travel Campus Programme is implemented by the National Transport Authority with funding from the Department of Transport, Tourism and Sport. The programme is aimed at Third Level Campuses in Ireland seeking to develop Workplace Travel Plans. Workplace Travel Plans have been shown internationally to reduce single occupancy car use on the commute by between 10% and 24%. Workplace Travel Plans also reduce costs associated with parking, business travel, fleet, CO2 emissions, absenteeism, and access issues.
Further information on the programme and Partners can be found at smartertravelcampus.ie