The MBA Association of Ireland All-Ireland Strategy Case Competition is open to all MBA programmes across Ireland key to students' MBA experience
For the second year in a row, a team of SETU MBA students won the MBA Association of Ireland All-Ireland Strategy Case Competition. This event is organised by the MBA Association of Ireland and is open to all MBA programmes across Ireland; past winners have included UCD, NUIG, DIT and DCU. The competition provides students from the top MBA programmes in Ireland with the opportunity to solve a real-world strategy case problem. Getting the case in the morning, over a long day of work, students prepare a strategic analysis and presentation on a complex Harvard Business Case (Turkish Airlines this year) for a panel of judges drawn from Ireland’s Graduate Business Schools. The SETU team competed against teams from NUI Galway, DCU and DIT.
As defending champions, SETU had the honour of hosting this year’s event, having seen off Smurfit Graduate School at UCD, DIT, DBS and UCC in 2015. Winning the forum again means that the Waterford Glass trophy, presented by Alacoque McMenamin, President of the MBA Association of Ireland, will remain the School’s Trophy Cabinet for another year.
Commenting on the win Dr Tom Egan, SETU MBA Programme Director, said “Over the past 20 years, the SETU Executive MBA programme has made a huge impact in organisations across the South East of Ireland and beyond; it is great to see the standard of our students and our teaching measured through competition; this win validates what we do here in Waterford, and we look forward to continuing this work with our 2016-2018 class in September".
MBA Strategy Lecturer and team mentor Dr. Ray Griffin added “It is a great crescendo to the students' MBA experience, rounding off two years of hard work. MBA students make a remarkable commitment to their professional development, one that has a real impact in organisations across our region”.
In addition, Prof. Denis Harrington (Head of Graduate Business in WIT) commented that “it is a wonderful honor for our team to retain the Waterford Crystal trophy for another year. This competition allows our students to apply the ideas and methodologies that they have developed in the classroom in a real-life context and importantly it provides the scope for them to further extend their presentational and business networking capabilities in a live competitive environment”
Alacoque McMenamin, President of the MBA Association of Ireland said “The competition is a pressure cooker environment to test the mettle of any business student or practitioner. As in other years, the 2016 event was a close-run affair, with all teams demonstrating the incisive strategic analysis that is the hallmark of an MBA. The MBA community in Ireland is very strong. We would like to thank SETU for hosting a very successful event and look forward to continuing this forum in future years.”
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