WIT Students propose advertising campaign for Enterprise Rent-a-Car


Waterford Institute of Technology (WIT) School of Business once again combines practical experience with classroom learning to better prepare students for the working world.

Final year students from the Bachelor of Business (Hons), the BA (Hons) in Languages and Marketing, the BA (Hons) in Tourism Marketing and two international students from Fanshawe College in Canada recently battled it out for first position in a ‘live’ competition organised by WIT School of Business and Enterprise Rent-a-Car. Enterprise Rent-a-Car gave the students the opportunity to embrace their creative side and develop an advertising campaign to raise awareness of the company in Waterford and Kilkenny.

This competition won a prestigious ‘Student Engagement’ prize at the Association of Higher Education Careers Services Awards held in the Mansion House, Dublin on 25 April this year.  The award recognises constructive partnerships between educational institutions and industry, for the purpose of enhancing students’ learning experience. This ‘live’ competition allowed students to gain experience in the world of advertising design and media buying, by putting theory studied in the classroom into practice.

Laura O’ Brien, a final year Bachelor of Business (Hons) student commented, “The project gave me the experience and the first-hand knowledge that is needed in this now competitive environment. From participating in this live project, I now feel more prepared for the working environment, having gained significant knowledge of a real-life advertising situation”.
Students have been working on this project since January and pitched their proposed advertising campaigns to a select panel of judges from Enterprise Rent-a-Car.

Breid O’Connor, Talent Acquisition Manager with Enterprise Rent-a-Car commented “It is humbling to see the level of expertise, creativity, business ethics and research and enthusiasm that the students brought to this competition.  We think it’s very important to be involved in supporting and creating exciting opportunities for students whilst they are still studying, to ensure we are part of developing employability skills and creating the best talent pool moving forward”. 

The winning group, ‘The Flaming Umbrellas’, consisted of Nicholas O’ Rourke, Katie Kirwan, Gretta Fitzpatrick and Conor McCarthy from the Bachelor of Business (Hons) programme.  The collaboration between WIT and Enterprise Rent-a-Car was initiated by Angela Collins, Career Officer, WIT and the project was managed by Marie O’ Dwyer, Marketing Lecturer at WIT School of Business.

In addition we are delighted to announce that this initiative came 2nd in the  Association of Higher Education Careers Services Engagement Award 2012 the winners were announced on 25 April 2012 at a gala dinner in The Mansion House in Dublin.  "National Enterprise Rent-A-Car worked with the Business School and the Careers Centre of Waterford Institute of Technology to enhance and promote employability amongst a group of final year students. Together they devised a live advertising project for the students to complete. This innovative collaboration has facilitated industry–student knowledge transfer by giving the students an opportunity to put their theory into practice. This improved students’ employability and raised their commercial awareness through hands on experience with a multi-national company.

Pictured l-r: Emma Ryan Enterprise Rent a Car, Breid O Connor Enterprise Rent a Car, Minister for Trainining and Skills Ciaran Cannon T.D,  Marie O Dwyer, Marketing Lecturer School of Business and Angela Collins Head of Careers

Related Courses

Bachelor of Business in  Business
Bachelor of Business (Honours) in  Business (Common Entry)

Featured News