WIT marketing students engage in experiential learning

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Pictured in Salesforce, Dublin are BBS (Hons) Marketing and BA (Hons) in Marketing & Digital Media students

Pictured in Salesforce, Dublin are BBS (Hons) Marketing and BA (Hons) in Marketing & Digital Media students

Marketing students from the School of Business got to experience marketing in practice on a recent trip to Salesforce and Jameson Distillery in Dublin

Recently, students on the BBS (Hons) Marketing stream and the BA (Hons) in Marketing & Digital Media visited Salesforce and Jameson Distillery in Dublin with their lecturers Dr Ethel Claffey and Marie O’ Dwyer.

Insight into Salesforce

The morning started with a visit to Salesforce, which is one of the world’s leading provider of enterprise software, delivered through the cloud, with a focus on customer relationship management (CRM). The company focuses on cloud, mobile, social, Internet of Things (IoT) and artificial intelligence technologies.  To start the proceedings, Dr David Dempsey, Senior Vice President at Salesforce and former Doctorate in Business Administration student at WIT, gave the group a warm welcome.

Following this, Carl Dempsey, Vice President, Solution Engineering, EMEA, gave students an insight into the company’s unique vision and some of the creative developments in the company. Mark Stanley, VP, Web Marketing & Marketing Operations, EMEA, provided an overview of Salesforce’s innovative marketing campaigns.  In the final session, Ciaran Barry, Senior Futureforce University Recruiter at Salesforce, hosted a panel of recently recruited students. The purpose of this session was to showcase employment opportunities in Salesforce.

The trip finished with a visit to the Jameson Distillery, where students got the opportunity to learn more about the marketing of this iconic brand. Speaking about the trip, student Aideen Cummins said “The fieldtrip to Salesforce was a very beneficial experience. It was great to see how our studies here at WIT relate to wider business areas. I found it motivating to get an insight into such an innovative company, I left feeling excited and inspired for the many career prospects after graduating.”

Theory in practice

The purpose of the visit was to show students theory in practice and give them a taste of where their education could take them within an evolving and demanding market environment. It allowed students to engage in experiential learning outside the classroom environment and greatly enhanced their learning experience.

Related Courses

Bachelor of Arts (Honours) in  Marketing & Digital Media
Bachelor of Business (Honours) in  Business (Common Entry)
Bachelor of Business (Honours) in  Business (Marketing)

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