The Waterford Crystal Centre for Marketing Studies was established in 2004 and brings together the expertise of a core team of 20 marketing faculty members within the School of Business. The Centre currently acts as a research and teaching focus for over 35 postgraduate students in the marketing area and has secured in excess of €3.5 million in funding for projects since its’ inception, resulting in the publication of over 40 double blind refereed journal aticles by faculty members.
The work of the Centre has been funded through several funding agencies including the Irish Research Council for the Humanities and Social Sciences (IRCHSS) Research Fellowship Scheme, Fáilte Ireland (for the Management of the ‘Fáilte Ireland Tourism Learning Networks’ initiative and the development of a micro-enterprise degree for tourism professionals), the Health Service Executive, Enterprise Ireland (through the Innovation Partnership Scheme) and the WIT Behest Cluster Scheme.
Postgraduate research projects are also funded through these agencies including the Irish Research Council for the Humanities and Social Sciences (IRCHSS) Postgraduate Scholarship Scheme, Technological Sector Research Strand 1 Postgraduate R&D Skills Programme and the Telecommunications Systems & Software Group (TSSG).
Waterford Crystal Centre for Marketing Studies
School of Business
Waterford Institute of Technology
Tel: +353 51 302438 / 302411 Fax: +353 51 302956
WCCM Fulltime Faculty Members
Mr Declan Cahill BBS, MBS, MMII
Ms Ethel Claffey BA, Dip in Computing, MBS, MII
Mr Joe Daly MBS, BBS, MMII, MIITD
Professor Gary Davies BSc, PhD, DICARSM
Dr Pio Fenton BSc, PhD
Ms Fiona Fleming BA, HDip (Education), MMII, MBA
Dr Anthony Foley BBS, MBS, MMII, MIITD, PhD
Ms Anne Marie Frampton BSc (Applied Computing), Cert ITTD (2005)
Dr Ray Griffin BComm, MSc, PhD
Dr Denis Harrington BComm, MBA, PhD, MCIM, FRSA
Mr Denis Harris BComm, MBA
Dr Mary Holden BScA, MBS, Dip (Stats), PhD
Mr Conor Kelleher BComm, MSc, MMII.
Dr Patrick Lynch MBS, PhD
Mr John Maher BComm, Dip Professional Accounting, MComm, FCA, Cert in Quality Management
Mr Patrick Mates MBA
Mr Anthony McCarthy BSc, MBS
Mr Paul Morrissey BA, MBS
Ms Rachel O’Dowd BA, HDip (Applied Communications), MA
Ms Marie O’Dwyer BBS, MBS, BA (Psychology), MMII
Ms Tracy O’Neill BBS, MBS
Dr Tom O’Toole BComm, MBS, PhD, FMII
Mr Aidan Walsh BA, MBS
Dr Susan Whelan BBS, MBS. PhD, MII
Ms Fiona Whelan Ryan BSc, H Dip in Hotel and Catering Management, MBS
WCCM Postgraduate Research
In the 2007/2008 academic year, there were 21 registered postgraduate students in the Waterford Crystal Centre for Marketing Studies – 7 studying at PhD level; and 14 studying at Masters level.
Key research interests at the Waterford Crystal Centre for Marketing Studies include marketing strategy, innovation and knowledge transfer, brand management and reputation management.
The Centre’s research is applied with several industrial and societal contexts, including tourism (Failte Ireland Tourism Learning Networks initiative), healthcare management (Health Services Executive projects), enterprise, innovation and knowledge transfer (Enterprise Ireland Innovation Vouchers, Project Chrysalis, Telecommunications Systems Software Group).
Foley, A., Whelan, S., Harrington, D. (2010) ‘Christ Church Cathedral’, in O' Riordan, C. and Lynch, P. (ed.) Managerial Challenges in Irish Organisations - A Case Study Collection, Dublin: Blackhall Publishing
Whelan, S. (2010), “Brand Meaning”, European Journal of Marketing, 45 (4) (Web of Science Thomson Reuters Social Science Citation Index (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.
Wohlfeil, M. and S Whelan (2010), “An Introspective Study of a Consumer’s Fan Relationship with a Film Actress”, Journal of Business Research, In Press. (Social Science Citation Index (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.
Whelan, S; Walsh, M. and R. Bourke (2010), “Customer Orientation and Corporate Branding in the Public Sector”, Journal of Business Research, 63 (11), 1164 - 1171. (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.
Wohlfeil, M. and S Whelan (2010), “The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach”,
European Advances in Consumer Research, Volume 10, In Press.
Davies, G; Whelan, S; Foley, A. and M. Walsh (2010), "Gifts and Gifting" International Journal of Management Reviews, published online, in press. (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.
Whelan, Susan; Brown, Tom J. and Amna Kirmani (2010), “The Effects of Retailer Persuasion Tactics on Consumer Responses to Private Label Brands”, International Corporate Identity/Associations Research Group Conference, Leibniz University of Hannover, Germany, October.
Anne-Marie Ivers (2010), “Developing Network Market Orientation in Academic Spin Off Companies”, WIT Research Day, May.