Centres And GroupsWaterford Crystal Centre for Marketing Studies

Waterford Crystal Centre for Marketing Studies

The Waterford Crystal Centre for Marketing Studies was established in 2004 and brings together the expertise of a core team of 20 marketing faculty members within the School of Business. The Centre currently acts as a research and teaching focus for over 35 postgraduate students in the marketing area and has secured in excess of €3.5 million in funding for projects since its’ inception, resulting in the publication of over 40 double blind refereed journal aticles by faculty members.

The work of the Centre has been funded through several funding agencies including the Irish Research Council for the Humanities and Social Sciences (IRCHSS) Research Fellowship Scheme, Fáilte Ireland (for the Management of the ‘Fáilte Ireland Tourism Learning Networks’ initiative and the development of a micro-enterprise degree for tourism professionals), the Health Service Executive, Enterprise Ireland (through the Innovation Partnership Scheme) and the WIT Behest Cluster Scheme.

Postgraduate research projects are also funded through these agencies including the Irish Research Council for the Humanities and Social Sciences (IRCHSS) Postgraduate Scholarship Scheme, Technological Sector Research Strand 1 Postgraduate R&D Skills Programme and the Telecommunications Systems & Software Group (TSSG).

Contact

Waterford Crystal Centre for Marketing Studies

School of Business

Waterford Institute of Technology

Cork Road

Waterford

Tel: +353 51 302438 / 302411  Fax: +353 51 302956

Email:  Dr Susan Whelan,  [email protected]
               Dr Anthony Foley,  [email protected]

WCCM Fulltime Faculty Members

Mr Declan Cahill BBS, MBS, MMII

Ms Ethel Claffey BA, Dip in Computing, MBS, MII

Mr Joe Daly MBS, BBS, MMII, MIITD

Professor Gary Davies BSc, PhD, DICARSM

Dr Pio Fenton BSc, PhD

Ms Fiona Fleming BA, HDip (Education), MMII, MBA

Dr Anthony Foley BBS, MBS, MMII, MIITD, PhD

Ms Anne Marie Frampton BSc (Applied Computing), Cert ITTD (2005)

Dr Ray Griffin BComm, MSc, PhD

Dr Denis Harrington BComm, MBA, PhD, MCIM, FRSA

Mr Denis Harris BComm, MBA

Dr Mary Holden BScA, MBS, Dip (Stats), PhD

Mr Conor Kelleher BComm, MSc, MMII.

Dr Patrick Lynch MBS, PhD

Mr John Maher BComm, Dip Professional Accounting, MComm, FCA, Cert in Quality Management

Mr Patrick Mates MBA

Mr Anthony McCarthy BSc, MBS

Mr Paul Morrissey BA, MBS

Ms Rachel O’Dowd BA, HDip (Applied Communications), MA

Ms Marie O’Dwyer BBS, MBS, BA (Psychology), MMII

Ms Tracy O’Neill BBS, MBS

Dr Tom O’Toole BComm, MBS, PhD, FMII

Mr Aidan Walsh BA, MBS

Dr Susan Whelan BBS, MBS. PhD, MII

Ms Fiona Whelan Ryan BSc, H Dip in Hotel and Catering Management, MBS

WCCM Postgraduate Research

In the 2007/2008 academic year, there were 21 registered postgraduate students in the Waterford Crystal Centre for Marketing Studies – 7 studying at PhD level; and 14 studying at Masters level.

Research Interests

Key research interests at the Waterford Crystal Centre for Marketing Studies include marketing strategy, innovation and knowledge transfer, brand management and reputation management.

The Centre’s research is applied with several industrial and societal contexts, including tourism (Failte Ireland Tourism Learning Networks initiative), healthcare management (Health Services Executive projects), enterprise,  innovation and knowledge transfer (Enterprise Ireland Innovation Vouchers, Project Chrysalis, Telecommunications Systems Software Group).

Book Chapters

Foley, A., Whelan, S., Harrington, D.  (2010) ‘Christ Church Cathedral’, in O' Riordan, C. and Lynch, P. (ed.) Managerial Challenges in Irish Organisations - A Case Study Collection, Dublin: Blackhall Publishing

Journal Publications

Whelan, S. (2010), “Brand Meaning”, European Journal of Marketing, 45 (4) (Web of Science Thomson Reuters Social Science Citation Index (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.

Wohlfeil, M. and S Whelan (2010), “An Introspective Study of a Consumer’s Fan Relationship with a Film Actress”, Journal of Business Research, In Press. (Social Science Citation Index (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.

Whelan, S; Walsh, M. and R. Bourke (2010), “Customer Orientation and Corporate Branding in the Public Sector”, Journal of Business Research, 63 (11), 1164 - 1171. (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.

Wohlfeil, M. and S Whelan (2010), “The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach”,
European Advances in Consumer Research, Volume 10, In Press.

Davies, G; Whelan, S; Foley, A. and M. Walsh (2010), "Gifts and Gifting" International Journal of Management Reviews, published online, in press. (SSCI) rated, Rated as Star Grade 3 of the Association of Business Schools (ABS) Journal Quality Guide.

Conference Proceedings

Whelan, Susan; Brown, Tom J. and Amna Kirmani (2010), “The Effects of Retailer Persuasion Tactics on Consumer Responses to Private Label Brands”, International Corporate Identity/Associations Research Group Conference, Leibniz University of Hannover, Germany, October.

Poster Presentations

Anne-Marie Ivers  (2010), “Developing Network Market Orientation in Academic Spin Off Companies”, WIT Research Day, May.